Written By: Gouri Ghosh

EV brands are running a race in India, and you can sit in the driver’s seat. With increased fuel prices, growing concern about the environment, and good government support, electric cars (EVs) are expanding rapidly in India. But it's no longer just small, urban-friendly EVs. There is a growing need for luxury EVs—vehicles that are powerful, fashionable, and environmentally friendly. And today, global leading luxury EV brands are keen to make an entry in the Indian market. To expand at a faster rate, most of these businesses are providing EV franchise and dealership opportunities. 

If you are an entrepreneur or investor, this might be the ideal time to enter the electric vehicle franchise of India.

In this blog, we are going to guide you through the best luxury EV brands franchise in India 2025, how much it costs to start, and how you can become a franchise partner in this flourishing industry.

The Rise of EVs in India

Electric vehicles are becoming more popular across India, and the market is growing quickly. Experts say it could grow by over 40% every year in the coming years. That’s great news for both customers and business owners like you.

Here’s why EVs are on the rise:

• The government is offering strong support through schemes like FAME II, along with tax benefits and lower GST.
• Additional charging stations are being installed around cities and highways.
• Gas prices are increasing, making electric vehicles a wiser option for commuting.
• Individuals are becoming more conscious about the planet and desire cleaner, greener modes of transportation.
• There's increasing demand for premium EVs, particularly from buyers who desire smart features, performance, and luxury in a single vehicle.

This growing demand is opening up exciting business opportunities. If you’re thinking about starting a premium EV franchise in India, now is a great time. The best opportunities for 2025 will go to those who move early and choose the right brand.

Partnership with  EV brands in India 2025

1. Tesla 

Tesla is the most speculated luxury EV brand to enter India officially. Their advanced technology and strong global brand reputation make them highly sought after. After settling on import duties and regulations, Tesla will likely partner with local dealers or franchise groups. Early investors may tap a gargantuan demand for Tesla EVs in India's luxury space.

• Still to enter India officially.
• Waiting on government approval on import duties and regulations.
• Potential entry via dealerships or multi-brand franchises.
• Early investment chance with an extremely popular brand.

Why Partner with Tesla?

Tesla's brand worth is unequaled across the world, with immense demand and dedicated clientele. Early partnership will enable you to obtain a place in the most coveted luxury EV franchise, providing you with a competitive edge as India's EV market takes off.

2. Lucid Motors

Lucid Motors is fast emerging as a luxury EV brand, synonymous with luxury, performance, and sophisticated technology on par with Tesla. They are set to expand globally, including in India, where franchise opportunities are likely to surface, particularly in metropolitan cities.

• Expanding globally, including India.
• Likely franchise opportunities in metro cities.
• Synonymous with futuristic luxury and performance.

Why Partner with Lucid Motors?

Lucid presents the opportunity to work with a new-age, rapidly growing luxury brand that is likely to take a substantial premium EV market share in India. Early association can translate to leveraging on a brand acquiring brisk global prestige.

3. BYD 

BYD has already begun selling electric cars in India and is expanding its premium brand with models such as Seal and Han. With expanding footprints, they require more showrooms and service centers, offering a robust opportunity for franchisees wanting to work with a reputed brand.

• Established player in Indian EV space.
• Ensuing growth in premium models (Seal, Han).
• Increasing demand for showrooms and service centers.
• More established and expanding footprint.

Why Partner with BYD?

BYD provides stability and growth opportunity with its established presence and increasing premium line. Joining means becoming part of a well-established brand with established expertise and an increasing market share in the Indian EV market.

4. NIO

This has been recognized for pioneering technology such as battery swapping and smartness. NIO has a strong base in China and expansion is being planned into global markets such as India. This makes NIO a preferred choice for investors interested in futuristic, technology-oriented EV brands.

• Smart EVs with sophisticated tech such as battery swapping.
• Planning to expand into India.
• Strong base in China and other nations.
• Emphasis on innovation and customer experience.

Why Partner with NIO?

Their innovative technology and premium positioning position it as a thrilling partner for franchisees looking to be different with cutting-edge EV offerings. Its futuristic strategy may resonate with India's tech-literate luxury consumers.

5. Rivian

Rivian manufactures tough, luxury electric SUVs and trucks for adventure and outdoor lifestyles. Although not yet in India, they are considering expansion. This niche market might find traction with certain markets such as metro cities or travel destinations.

• Expertises in tough electric SUVs and trucks.
• Not yet launched in India.
• In interested in international expansion.
• Uses a strategy that targets niche markets such as adventure and outdoor types.

Why Partner with Rivian?

Rivian presents a niche in luxury EV with adventure-oriented vehicles, creating opportunities in emerging markets. Early partnership can make you the leader in a specialty, expanding market.

6. Mercedes-Benz EQ Series

There is ample scope for expanding its chain of service centers and franchise showrooms, particularly in tier-II and tier-III cities, serving luxury consumers in search of reliable global brands.

• EQ electric models sold in India.
• Opportunities to increase service centers and showrooms.
• Strong brand with committed luxury consumers.
• Potential to penetrate beyond metro cities.

Why Partner with Mercedes-Benz?

Mercedes-Benz's established luxury brand gives franchisees a solid brand name and customer loyalty. Spreading their EV presence is collaborating with a name recognized worldwide in the premium sector.

7. Audi e-Tron & BMW i Series

Audi and BMW have introduced luxury EVs in India and are slowly scaling up. While franchise models are selective, new partnership deals can happen, particularly in metro cities, providing entry to luxury European EV consumers.

• Audi e-Tron and BMW i Series offered in India.
• Increased presence and partnership prospects.
• Selective dealership models.
• Strong European luxury brand pull.

Why Partner with Audi & BMW?

Having Audi or BMW as a partner implies collaboration with high-end European luxury brands. Their growing EV lineups provide franchisees the chance to serve sophisticated premium consumers and benefit from an emerging luxury EV market.

Future of Luxury EV Market in India

1. Market Growth Potential and Projections

• Luxury EVs will gain strong traction with urban consumers who desire performance, prestige, and sustainability
• More global players entering the market expected between 2025–2030

2. Changes in Consumer Preferences

• Increase in environmentally responsible luxury customers among Millennials and Gen Z
• Growing need for technologically advanced, high-performance cars with zero emissions

Upscale consumers seeking new-age brands for innovation-led experiences

3. Charging Infrastructure & Technology Upgrades

• Ultra-fast charging stations set to experience high growth, particularly in urban cities and highways
• Battery technology advancements: increased range, quick charging, improved lifecycle

Government and private investment in countrywide EV charging infrastructure

4. Policy Support and Economic Drive

• Extension of incentives under programs such as FAME, PLI for EVs and battery production
• Cut in import duties for high-end EVs may pave the way for more luxury brand collaborations
• State-level EV policies enhancing urban EV growth

5. The Emergence of EV Experience Ecosystems

• Luxury brands might open experience centers rather than conventional dealerships
• Integration with smart homes, IoT, and AI for a premium lifestyle experience offering

Expansion to EV-based luxury services (e.g., chauffeur-driven EV fleets, EV tourism)

6. Consolidation and Competition

• Look forward to mergers, joint ventures, and heightened competition in luxury EV franchising
• Early franchise partners will enjoy competitive advantages in customer loyalty and territory rights

How to Partner with Luxury EV Brands in India

1. Research and Identify the Right Brand

• Research each brand's market presence, positioning, and expansion strategies
• Look at aspects such as investment range, support system, and brand compatibility to your area

2. Explore Official Brand Websites

• All the luxury EV brands have a "Franchise" or "Dealership" tab on their official website
• Fill in franchise inquiries through their official forms or directly contact business development teams

3. Develop a Powerful Business Proposal

• Mention your business background, financial strength, and suggested location
• Emphasize any past experience in automobile sales, luxury items, or green businesses

4. Visit Auto Expos and EV Conferences

• Auto Expo India, EV India Expo, or international EV exhibitions tend to unveil prospective partnership prospects
• Direct contact with brand officials can expedite your application

5. Network with EV Industry Insiders

• Get in touch with consultants or franchise brokers with expertise in automotive or green tech
• Some brands work through local partners or industry intermediaries to identify potential franchisees

6. Understand Legal and Compliance Requirements

• Ensure you’re aware of FDI regulations, import norms, and dealership licensing processes in India
• Some partnerships may require joint ventures or distribution agreements instead of pure franchising

7. Be Ready for Brand Evaluation

• Brands typically evaluate location feasibility, market potential, and financial strength before approving partnerships
• Be prepared for meetings, site inspections, and background checks

Conclusion

If you ever considered investing in a premium automotive opportunity, premium EV franchising in India is one of the best bets for 2025. The franchise cost of luxury EV brands might be high, but so will be the returns and long-term growth.

When India goes electric, the early birds will be at the front of the pack — and you could be one of them.

So, whether you're thinking about a multi-brand EV franchise 2025, a luxury EV showroom, or an automobile service center, now's the time to act.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.