Reliance Joins Hands with BCBG Max Azria for Expansion
Reliance Industries retail segment has been making waves in modern times. Reliance Brands, a unit of Reliance Industries, has finally signed a franchise agreement with American fashion house BCBG Max Azria, which is well-famous for dressing up scores of Hollywood A-listers like Halle Berry and Angelina Jolie. This agreement spots the entry of a women only apparel brand in Reliance collection that offers popular brands including Diesel, Kenneth Cole, and Brooks Brothers besides a dozen other brands. The high-end brand will be the first women-only brand which the retail chain will sell. The company will open standalone outlets of BCBG Max Azria, the flagship tag of the billion dollar group, and BCB Generation, the lesser priced, younger brand from the steady in India probably by the next year.....
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