Written By: Bandana Gupta

Sandburg's is a fast-growing quick-service restaurant franchise (QSR) that originally started as Sandburg Shakes in 2015. Over the years, the brand has evolved, expanding its menu beyond just shakes to include gourmet burgers, handcrafted sandwiches, and premium milkshakes. With a commitment to quality and innovation, Sandburgs aims to redefine the fast-food experience by blending quick service with top-tier ingredients and exceptional flavours.

Commitment to High-Quality Ingredients

At the core of Sandburg’s identity is its dedication to fresh, handcrafted food. 

• Homemade bread – Baked fresh to deliver authentic taste and texture.  
• Hand-cut patties – Prepared in-house for a unique, flavorful bite.
• House-made sauces – Crafted to enhance the taste of every dish.

By focusing on artisanal preparation rather than mass production, Sandburgs offers a premium dining experiencewithin the fast-food industry.. 

Brand Evolution & Legacy

• Sandburgs—originally known as Sandburg Shakes—has built a reputation as a tempting pit stop for gourmet sandwiches, handcrafted burgers, speciality coffee, and indulgent milkshakes.
• Signature Touch: Every item is crafted from scratch, using fresh ingredients—from house-special sauces to home-baked bread and hand-cut patties. Sandburgs distinguishes itself as a QSR with a gourmet approach, using fresh, high-quality ingredients and meticulous preparation methods.

The goal is to provide a warm, welcoming space where customers can enjoy authentic tastes from across the world, outside of their homes and workplaces. The culinary approach blends rich heritage with modern flavours, bringing a fresh dynamic to dining.

Franchise Investment Potential in Sandburg's: A Rapidly Expanding Gourmet Burger Brand:

Investing in Sandburg's franchise, a premium gourmet burger brand, presents an exciting opportunity due to its strong growth potential and strategic expansion plans. Since its inception in 2015, the company has experienced rapid expansion, particularly in North India.

Here’s a detailed look at the key investment advantages:

1. Strong Growth Trajectory

Sandburg's has demonstrated an outstanding expansion, beginning  from only 2 outlet  to 10 outlets in a short period.

The brand has also set ambitious targets, aiming to open 10-15 new locations soon, paving the way for sustained growth.

2. Strategic Market Expansion:

Sandburgs is implementing a phased expansion strategy, first strengthening its presence in Delhi NCR before moving into other regions.

This approach ensures brand visibility, market dominance, and a strong customer base in key metropolitan areas before scaling nationally.

3. Centralised Operations for Quality Control

The company operates a central kitchen in Delhi NCR, which currently supports multiple outlets.

By leveraging a centralised production system, Sandburgs maintains quality, consistency, and operational efficiency, which can be a competitive advantage.

4. Strategic Funding Plans

Sandburgs is looking for investors to help grow the brand, showing strong belief in its business and future success. Right now, it's raising funds in a pre-series A round, with more investment expected as it expands further.

5. Customer-Centric Brand Development:

Sandburgs listens to its customers and engages with the community to create food people love. 

6. Diversified Product Offerings for Broader Market Appeal

Sandburgs started with gourmet burgers but has grown to offer milkshakes, café-style food, and a delivery kitchen called The Canteen Project. This variety helps bring in more customers and boosts sales in different ways.

Understanding the Franchising Costings of Sandburgs in India::

The exact franchise cost for Sandburgs in India is not publicly disclosed, but it is expected to be in a similar range to popular burger franchises like Burger King and KFC. Sandburgs, a high-end gourmet burger brand, was established in Delhi NCR in 2015 and has been experiencing consistent growth since 2021. 

Estimated Franchise Cost Breakdown

While official figures are unavailable, here are general estimates based on similar brands:

• Property Cost: The cost ranges from ₹5 lakh to ₹15 lakh, varying based on the location and size of the outlet. 
• Equipment & Setup Costs: The estimated investment for kitchen equipment and store setup ranges between ₹2 crore and ₹3 crore, depending on the scale and requirements of the outlet. 
• Initial Inventory: The estimated cost for stocking ingredients and supplies ranges between ₹15 lakh and ₹30 lakh, depending on the scale of operations.
• Additional Expenses: Expenses for rent, employee wages, and marketing efforts should be factored into the overall budget.

How to Get an Accurate Franchise Cost

For precise information, it is recommended to:

1. Contact Sandburgs directly – Visit their official website or reach out to their franchise department.

2. Consult Franchise Experts – Specialised consulting firms can provide insights based on market research.

Comparison with Other Burger Brands

• Burger King: 11 lakh – 37 lakh
• KFC: Approximately 36 lakh
• Burger Farm: Starts at 65 lakh

Investing in Sandburg's franchise could be a promising opportunity, given its rapid expansion and premium positioning in the gourmet burger segment.

Sandburg’s Franchise Big Plans: Expansion, Innovation & Growth :

Sandburgs, a premium gourmet burger brand, is preparing for major expansion across India. The company, backed by Sandhouse Hospitality, is aiming for a pan-India presence, meaning they want to expand across multiple cities, bringing their handmade burgers, delicious milkshakes, and warm dining experience to even more customers.

To make this happen, they have a clear strategy that includes opening new outlets, introducing innovative menu items, and improving customer experience. Sandburgs is also raising funds through a pre-series A investment round in 2025 to support this expansion, as reported by ET Hospitality & HORECA Middle East & Africa. Additionally, they are exploring new ways to grow, such as opening outlets in food courts and offering franchise opportunities to reach even more locations.

Expanding to More Cities :

Sandburgs wants to spread across India, starting with major cities like Delhi NCR, Mumbai, Pune, and Bengaluru. Their goal is to set up more outlets so more people can enjoy their gourmet burgers, shakes, and cafe-style food.

2. New & Exciting Menu Offerings

The brand is always improving and upgrading its menu to match customer preferences. This means introducing new flavours, upgrading recipes, and keeping things fresh and exciting for returning customers.

3. Better Customer Experience

Sandburg's isn’t just about food—it’s about the overall experience. They aim to create a warm and stylish setting in their outlets, offering customers a comfortable space to unwind and savour their meals. Whether it's a sit-down meal or a quick grab-and-go option, they aim to make every visit enjoyable.

4. Investment & Funding for Growth

To support their big expansion plans, Sandburgs is looking for investors. In 2025, they are raising money through a pre-series A funding round, which means they are gathering financial support to increase their kitchen size, open more locations, and improve operations. This investment will help them grow even faster.

5. Franchising & Food Court Outlets

Apart from opening their company-owned restaurants, Sandburgs is exploring franchise opportunities. This means partners and entrepreneurs can open their own Sandburgs outlets with the company’s guidance and support.

They are also looking at food court locations, meaning Sandburg's food may soon be available at malls, commercial centres, and bustling city spots, making it more convenient for people to enjoy.

6. Staying Strong in the Market

For Sandburgs to thrive, they must stay agile and responsive to changing trends and customer preferences. That means:

• Keeping up with new food trends.
• Making sure every outlet serves the same great quality food.
• Listening to customer feedback.
• Ensuring a strong brand identity

By focusing on innovation, quality, and customer satisfaction, Sandburgs is building a strong foundation for long-term success.

Final Thoughts 💭

Sandburgs is on the rise and working hard to become a well-known name across India. With smart expansion plans, funding, and a customer-first mindset, they are positioned for exciting growth. If they can stay consistent, adapt to market trends, and maintain their quality, they will likely become a major player in the gourmet burger industry!

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.