Written By: Bandana Gupta

DRIVE FITT is creating a unique gym experience by combining cricket training with regular gym services. Members can enjoy cricket coaching, group fitness classes, and yoga studios, all inspired by cricket. The first gym will open in Gurgaon this October, followed by a second one in Noida in November. DRIVE FITT plans to establish 300 franchises across India within the next three years, with 20 locations already identified for the initial rollout. The company is co-founded by Bollywood star Preity Zinta and Indian cricketer Shubman Gill. The partnership's goal is to boost the Indian fitness franchise market. After launching, DRIVE FITT plans to franchise across India, aiming to quickly sell the first 20 locations.

The Inspiration Behind Launching This Fitness Gym:

The Indian fitness market has seen huge growth. People are more aware of their health, have more money to spend, and are choosing healthier lifestyles. The government is also encouraging sports. Online platforms, social media influencers, and celebrity endorsements have made sports and fitness products more popular among consumers. 

Preity Zinta, Co-founder of DRIVE FITT, expressed her excitement about bringing DRIVE FITT to India. It was stated that DRIVE FITT represents a unique fusion of fitness and cricket, two passions that resonate deeply with her and many people in India. 

The mission is to create a welcoming space where people of all ages and fitness levels unite to train, enjoy themselves, and maintain a healthy lifestyle. DRIVE FITT aims to foster a sense of community, making fitness accessible and enjoyable for everyone. 

Deke Smith, CEO & Co-Founder of DRIVE FITT, proudly shared that DRIVE FITT is introducing a unique combination of cricket and fitness to India. As the fitness industry in India rapidly expands and cricket's popularity continues to rise, DRIVE FITT provides a comprehensive solution for fitness and cricket enthusiasts of all ages. 

Their mission is to ignite a passion for health and wellness through cricket, offering top-notch facilities and expert coaching to all members.

The launching of DRIVE FITT :

The first flagship location is set to launch in Gurgaon this October, with a second site scheduled to open in Noida shortly after. These first two locations are company-owned. The company plans to expand its presence throughout India through franchising, with a target to rapidly sell the initial 20 locations.

Data suggests up to 800 locations could be opened in India, considering the population and affordability. "The facility welcomes everyone, not just those aiming to be cricketers," shared Sellar, chairman and co-founder of DRIVE FITT, with Mint. 

Sellar highlighted that the primary goal is to lock in the first 20 franchises. The interest level is high, particularly due to Nikhil's extensive network, who was previously the COO of Gold Gym. The first 20 franchises are expected to be signed up quickly and then expanded to 50, 100, and beyond.

DRIVE FITT’s Comprehensive Services and Facilities:

24/7 cricket training facilities

DRIVE FITT, India's first 24/7 gym facility that blends the worlds of cricket and fitness in a groundbreaking way. Co-founded by Bollywood icon Preity G Zinta, cricket star Shubman Gill, and Australian business minds Mark Sellar and Deke Smith, DRIVE FITT offers an unparalleled fitness experience. Members can enjoy cutting-edge cricket training facilities, complete with advanced bowling machines, ensuring a one-of-a-kind workout.

Yoga Studio

These studios are designed to offer a peaceful and calming environment for yoga practice. They feature all the necessary equipment like yoga mats, blocks, and straps, and cater to all levels from beginners to advanced practitioners. Classes include various styles such as Hatha, Vinyasa, and Ashtanga, promoting flexibility, strength, and mental wellness.

Strength, Conditioning, and Cardio Training

These areas are equipped with a variety of machines and free weights to cater to different fitness needs. Strength training focuses on building muscle mass and strength, conditioning aims to improve overall fitness and endurance, while cardio training helps to enhance cardiovascular health. For those seeking personalized fitness guidance, our expert trainers are on hand to craft tailor-made workout plans just for you. They’ll design a fitness regimen that fits your individual goals, needs, and lifestyle, ensuring you achieve your best results.

Gym Amenities

The gym offers a range of amenities to enhance the workout experience, including locker rooms, showers, and towel services. There might also be a lounge area with refreshments, Wi-Fi access, and a space for socializing or relaxing after a workout

By providing a range of membership options, DRIVE FITT ensures that individuals can choose the plan that best suits their needs, preferences, and budget.

DRIVE FITT Franchise Opportunity:

A "Drive Fitt" franchise offers the opportunity to own and operate a 24/7 fitness facility that uniquely combines traditional gym amenities with state-of-the-art cricket training facilities, allowing individuals to work on their fitness while incorporating cricket-inspired exercises, all under the brand co-founded by Bollywood actress Preity Zinta and cricketer Shubman Gill; the franchise aims to rapidly expand across India with a focus on providing a comprehensive fitness and cricket training experience for all levels of athletes. 

Key points about the Drive Fitt franchise offer:

• Cricket-focused fitness: The core concept revolves around integrating cricket training elements like high-tech bowling machines, specialized drills, and coaching into a regular gym routine, making it attractive to both cricket enthusiasts and general fitness seekers. 
• Celebrity backing: The involvement of Preity Zinta and Shubman Gill as co-founders adds significant brand recognition and appeal. 
• 24/7 accessibility: Drive Fitt operates around the clock, providing flexibility for members to access facilities at their convenience. 
• Comprehensive training: Beyond cricket-specific training, the franchise offers a full range of fitness classes, personal training, yoga, and cardio options. 
• Expansion potential: With plans for rapid franchise growth across India, there is significant opportunity for new franchisees to establish themselves in a growing market. 

Potential benefits for franchise owners:

• Unique market position: Drive Fitt stands out in the fitness industry by combining cricket training with standard gym offerings, potentially attracting a larger customer base. 
• Brand recognition: The celebrity association with the brand can generate significant marketing value. 
• Training and support: The franchise company provides training and support to ensure the successful operation of the gym. 

Essential Insights for DRIVE FITT Fitness Franchise Prospects:

• Investment requirements: Investigate the initial investment needed to open a Drive Fitt franchise, including location costs, equipment, and franchise fees. 
• Market analysis: Assess the demand for cricket-focused fitness in your target location. 
• Operational expertise: Ensure you have the necessary experience and skills to manage a fitness facility. 

How can I start a DRIVE FITT franchise in India? 

Identify a Location:

Pick a good spot for the franchise. It's important to choose a place that is easy for people to get to and close to where they live. Think about how many people walk by, and how close it is to homes and other nearby fitness centres.

Create a Business Plan

Make a detailed business plan for the franchise. This plan should clearly state your goals, who your target customers are, your budget, how much money you expect to make, how you will market the business, and your daily operations. This plan will guide you in successfully starting and growing the franchise.

Get Licenses:

Make sure you get all the licenses for the franchise. Follow local rules by getting the right permits and licenses, like business registration, health and safety certificates, and any other legal documents required for a fitness business.

Hire Trainers

Hire certified trainers for the franchise. Having well-qualified and experienced trainers is crucial for offering top-notch fitness programs. Certified trainers bring knowledge, professionalism, and trust to the fitness centre, which helps attract and keep members.

Get Equipment:

Get the right equipment for the franchise. Invest in a range of high-quality fitness gear to meet different needs. This includes cardio machines, strength training equipment, free weights, and special equipment for cricket and other sports.

Invest in Interiors

Invest in decorating the franchise. Make the place inviting and inspiring by choosing nice colours, good lighting, suitable flooring, and attractive decor. Also, have comfortable locker rooms and other useful facilities.

Offer Incentives

Give member-friendly incentives. Attract and keep members by offering discounts on memberships, referral programs, and special deals. Extra perks like free trial classes or free fitness assessments can also help increase membership sign-ups and engagement.

Each of these steps is essential for setting up a successful DRIVE FITT fitness franchise and ensuring it appeals to a wide range of fitness enthusiasts.

Future Success Prospects for DRIVE FITT Fitness Franchise:

The Indian fitness franchise market is growing fast, with an annual growth rate of 25-30%. It's expected to reach about USD 9.5 billion by 2025. Cricket, which accounts for 85% of India's sports spending, boosts the chances of DRIVE FITT's success. Smith mentioned that DRIVE FITT is also looking at tier II cities with great potential. Their data shows 61 ideal locations across 20 cities, and many more areas remain unexplored. These spots are perfect for DRIVE FITT, showing strong financial capacity and demand.

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