Written By: Bandana Gupta

Lassi is a traditional Indian yoghurt-base beverage with a smoothie-like consistency. It is widely popular across India, especially in Punjab, where it is famous as the ultimate summer drink. Also, is often a reference as the region’s natural air conditioner. Lassi Shop offers fresh juices, mocktails, and smoothies as a healthier alternative to fizzy drinks. With 500+ outlets nationwide, it's a trusted brand in the beverage industry. Established in 2016 by Gaurav Vyas, Lassi Corner is a leading name in authentic Indian beverages. With over 200 outlets across 60 cities in 15 states, its success reflects both product quality and a thriving franchise model for aspiring entrepreneurs.

Why Choose a Lassi Corner franchise in India?

Lassi, a staple Indian drink, is now in higher demand due to the shift toward traditional, healthy beverages. Lassi Corner meets this demand with a diverse range of flavours while staying true to its authentic taste.

• A Proven Business Model Lassi Corner's success stands on a scalable, easy-to-replicate business model. With over 200 thriving outlets, franchisees gain instant brand recognition, making it easier to attract customers and generate revenue from day one.
• Comprehensive Franchise Support We provide end-to-end support, including site selection, store setup, marketing, and ongoing operations. Even with no prior experience in the food and beverage industry, our system ensures a smooth and successful start.
• Lassi’s Growing Popularity Lassi is a staple in India, loved for its taste and health benefits. Lassi Corner enhances this tradition with innovative flavours, appealing to all age groups and driving its continued success.

Franchise Benefits of Partnering with Lassi Franchise Corner:

On becoming a franchisee of Lassi Corner, you enter into a thriving network of entrepreneurs, where high-quality products reach customers. The brand’s reputation is leveraged, contributing to its continued growth and success.

• Established Brand Presence: "Lassi Corner Franchise is a trusted brand with a strong customer following. As a franchisee, you'll tap into this recognition, making it easier and quicker to establish your outlet in the market.
• Customization and Ongoing Support: Flexibility is provided in choosing the location and store size that best suit your needs. Continuous support, including marketing, new product launches, and operational guidance, ensuring your business remains competitive and profitable.
• Staying Ahead of Market Trends: Market trends are closely followed and adapted to at Lassi Corner Franchise. New flavours and health-conscious options are regularly set to meet changing customer preferences. As a franchisee, these innovations will be available for your business, ensuring it remains fresh and engaging.

Embracing Market Trends: Navigating the Shift Toward Health-Conscious Choices.

With the growing demand for healthier natural beverages, lassi has become a popular choice. As consumers prioritize health, they are gravitating toward traditional drinks that offer both taste and nutrition. Lassi Corner Franchise has responded to this trend by providing a product that delivers both flavour and health benefits.

Market surge and opportunities:

Recent industry reports confirm a significant rise in demand for traditional Indian beverages, with lassi leading the trend. This is set to continue, making it an ideal time to invest in a lassi franchise. Lassi Corner Franchise is perfectly positioned to capitalize on this booming market, offering franchisees a solid opportunity to succeed.

A Wide Range of Flavors to Suit Every Preference:

Lassi Corner Franchise offers a wide variety of flavours to suit every taste. Whether you prefer classic options like mango and strawberry or enjoy unique flavours like chocolate and mint, the menu is designed to satisfy all preferences.

Distinctive Offerings and Seasonal Flavors:

Signature traditional lassi flavours, with premium ingredients,alongside seasonal and limit edition options to keep the menu fresh and exciting. 

Continuous Menu Expansion and Enhancement:

The menu is set to meet changing customer preferences, with new lassi flavours and complementary items like smoothies and snacks to enhance the customer experience.

Comprehensive Training and Ongoing Support:

Comprehensive training is provided at Lassi Corner, covering everything from product preparation to inventory management. Hands-on training ensures the necessary skills to run a successful franchise.

• Ongoing Assistance: Continuous support to your outlet is operational, with guidance on new products, promotions, and industry trends.
• Marketing and Branding: Effective marketing strategies, including national and local campaigns, to attract customers and build brand loyalty. Social media and digital marketing efforts to engage customers and drive foot traffic.
• Growth and Expansion Strategy: Continuous growth by the Lassi Corner Franchise, with plans for expansion into new regions and exploration of international markets. Seeking Passionate entrepreneurs to join this exciting journey as we expand.
• Global Expansion Plans: Having built a strong presence in India, Lassi Corner Franchise is now exploring international markets to meet the growing global demand for Indian beverages. Franchisees will have the opportunity to be part of a global brand as we expand internationally.
• Product Innovation and New Ventures: At Lassi Corner Franchise, innovation is key. We’re planning to introduce new product lines and explore additional business models, such as delivery services and online sales, to reach a broader customer base and boost revenue. Franchisees will have the opportunity to benefit from these exciting initiatives.

Investment Opportunities: Cost-Effective and Lucrative:

A Lassi Corner franchise can begin with an investment of ₹5-12 lakh. This amount covers essential setup, including equipment, initial stock, training, and marketing support, ensuring a seamless start based on the location and outlet size

1. Investment Breakdown:

• Store Setup – Includes furniture, fixtures, and branding essentials.
• Equipment – Fully equipped with tools to craft signature lassi.
• Initial Stock – Ingredients and packaging to kickstart operations.
• Comprehensive Training – Hands-on guidance for seamless management.
• Marketing Support – Promotional materials to drive customer engagement from day one.

2. Return on Investment (ROI)

A Lassi Corner franchise offers a fast track to profitability, with many owners recovering their investments within a year. Low operational costs and strong customer demand drive steady earnings, while the rising love for Lassi ensures long-term growth potential.

Step-by-Step Guide to Starting a Lassi Corner Franchise

key aspects include:

• Initial Enquiry : Login through the website or make contact through WhatsApp to show your interest in this franchise. The team makes the contact immediately.
•  Application Process: The complete franchise application form is ready for review. Your application will be assessed, and an initial meeting will be scheduled to discuss your goals and expectations.
• Site Selection: Assistance will be provided by the team in selecting an ideal location, ensuring it meets our brand standards with full support throughout the process.
• Training and Setup: Once the location is set, the training and store setup will start. Assistance will be provided by our experts at every step to ensure a smooth launch.

What are the special requirements to get a Lassi Corner franchise in India?

To get a Lassi Corner franchise in India, you typically need to meet the following requirements: a suitable location with high footfall, a minimum investment amount (around 4.75 - 5 lakhs for a small takeaway model), a business plan, necessary legal documents, a valid food license, and a strong commitment to maintaining brand standards; The specific requirements will depend on the selected franchise model and location.

Key points about Lassi Corner franchise requirements:

• Location: Ideally, a ground floor space in a high-traffic commercial area like a shopping mall. 
• Space size: Depending on the model, the required space can range from 100 - 300 square feet for a takeaway or kiosk. 

Investment amount:

Expect an initial investment between 4.75 - 5 lakhs for a basic takeaway model, with higher costs for larger cafes or restaurant-style outlets. 

• Franchise Fee: A specific fee to Lassi Corner to secure the franchise rights. 
• Legal Documents: You will need to provide necessary legal documents like identity proof, business registration details, and a lease agreement. 

Food license: Obtaining a valid food license from local authorities is mandatory. 

• Operational requirements: Adherence to Lassi Corner's brand standards, menu, training procedures, and quality control guidelines. 

Conclusion :

Lassi Corner Franchise opens the door to a booming industry with a brand that’s already a favorite across India. Backed by a tested business model, extensive support, and a drive for innovation, this is the perfect moment to be part of a growing success story.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.