Written By: Resham Daswani

Regarding India’s massive retail market, the fashion industry has always stood out in both activity and growth. Peter England is one of the most prominent names in men's fashion, and for good reason: their clothes are both fashionable and reasonably priced. A Peter England franchise can be a smart and lucrative investment for ambitious entrepreneurs or successful businesspeople seeking new opportunities.

If you're looking to start a business in India’s rapidly expanding men’s fashion industry, this blog will show you all the steps you need to take to open a Peter England franchise.

The Dynamic Entry of Peter England into the Indian Menswear Industry

Launched in 1997, Peter England is among the most well-known and trustworthy menswear brands in India But the trademark came from the UK in 1889. During the Boer War, Peter England first gave British soldiers premium, robust khaki trousers.  The brand became known for trustworthy, high-quality apparel.

The major Indian conglomerate Aditya Birla Group debuted Peter England in India in 1997. The group saw a need for affordable, high-quality men's clothes in India and launched Peter England to target the middle class, particularly young professionals looking for economical fashion.

The initial success for Peter England's products spurred nationwide expansion. The business opened exclusive stores and partnered with multi-brand and department stores to capitalise on India's retail development. Over time, Peter England opened hundreds of exclusive stores in India, expanding into major towns and smaller communities.

What makes it a good investment opportunity for entrepreneurs?

1. Peter England's affordable, trendy clothes have helped it succeed in India. This allows the brand to target young professionals and middle-aged men.
2. Its affordability and quality have sparked Indian brand devotion.. For formal and casual clothing, consumers trust the brand.
3. The company has made it a priority to open stores in both major cities and smaller villages in India, allowing it to reach a large audience.
4. Peter England stays relevant in the fashion sector by offering casuals, denim, and ethnic collections.

Moreover, you can find all the types of men’s apparel under this brand to suit any time and occasion. These are:

• Formal wear collection which includes - shirts, trousers, suits and blazers.  Not only that you can find a range of fashion accessories to include in your corporate wear such as ties, bows, belts and more.
• Comfort and casual wear, which highlights- casual t-shirts, jeans and shorts. 
• Denimwear which includes - jeans, shirts and jackets.
• Peter England keeps a range of choices for every festive season supplied in-house.
• Winterwear, that includes, jackets, thermals, socks, sweatshirts and more.
• Innerwear such as briefs, boxers and vests.

Moreover, Peter England has expanded its options by also expanding further with a footwear line where you can get formal and casual comfortable footwear.

Benefits of Investing in a Peter England Franchise

• It was established in 1889 as a manufacturer of Boer War outfits for British soldiers. It is now one of India's most trusted men's fashion labels, offering cheap formal and casual clothes. Its affiliation with India's largest business behemoth, the Aditya Birla Group, guarantees its strength and market reach.
• An Emerging Market for Men's Clothing in India: Rising disposable incomes, urbanisation, and fashion awareness have driven India's men's clothing sector. With a product line that encompasses formal, semi-formal, casual and ethnic attire, Peter England has effectively positioned itself to serve the expanding middle class.
• Complete support from the franchisor: Peter England franchisees receive full parent company assistance. Help with store setup, staff training, inventory management, marketing, and promotions. The brand provides all the tools you need to run efficiently and profitably.

Peter England Franchise Cost & Profitability

Investments in merchandise, shop fixtures, and the franchise fee are required to launch a Peter England franchise. The size and location of the business determine the initial investment range, which can be anything from 50 lakhs to 1 crore. Expenses for marketing, interior design, inventory, and the franchise fee make up this investment.

The brand's established reputation in the market, successful business plan, and extensive support make the price tag seem reasonable. Franchisees have it even easier thanks to Peter England's assistance with product sourcing and inventory management.

Profitability & Quick Returns On Investment:

• Excellent return on investment: A Peter England franchise could have a high ROI because to the brand's popularity and market presence. The store serves everyone from adults looking for formal clothes to kids looking for stylish casual outfits with its vast product line. Affordable prices boost the brand's customer base, assuring steady traffic.
• Lowered risk in franchising a trusted brand: Franchising a Peter England greatly decreases startup risks. Compared to an independent endeavour, the brand is safer due to its well-defined business plan, strong consumer loyalty, and nationwide demand. The parent company's extensive support reduces operational issues.
• Persistent Source of Income: Peter England franchisees can make money selling shirts, pants, suits, blazers, and accessories. Its cost and brand memory make it a year-round alternative for men of all income levels, ensuring constant sales.

Therefore, when you invest in a Peter England franchise, you're joining a tried-and-true brand that has conquered millions of customers and thrived in India's cutthroat retail franchise industry.

Why mens wear business owners Are Opting For Franchising As A Mode Of Growth

The men's wear market has been a key driver of the explosive growth experienced by India's fashion industry in the last ten years. The Indian garment sector has witnessed a remarkable transformation, moving away from its traditional dominance by women's fashion.

Men are now more fashion-conscious than ever before, driving up the need for trendy, reasonably priced, and top-notch clothes. This upsurge has attracted both well-established companies and up-and-coming entrepreneurs to India's menswear market, which has seen tremendous expansion in recent years.

Let us explore the reasons behind the increasing number of men's clothing business owners in India choosing to franchise their brands, as well as the reasons for the consistent growth of the men's wear business in India.

• For several years, India's men's clothing market has grown at 8-10% CAGR. The men's apparel market was predicted at ₹2.9 trillion (USD 38 billion) in 2022, with industry reports predicting continuous development due to rising demand from urban and rural consumers.
• Well-known men's apparel companies with dedicated customers are attractive for franchising. Franchising opportunities have arisen for well-known brands such as Manyavar, Raymond, Louis Philippe, and Peter England. Franchisees can generate more money without spending much on brand awareness since consumers trust these companies.
• Stable Business Models and Enduring Assistance: Franchised men's apparel brands usually provide extensive assistance. This encompasses support for inventory management, marketing, staff training, product procurement, and store design. While the franchisor offers operational guidance, franchisees can concentrate on managing the store, as a proven business structure is already in place.

Some Top Mens Wear Franchise Opportunities To Consider Alongside Peter England

1. Louis Philippe Franchise

• Like Peter England, Louis Philippe is part of the Aditya Birla Group and sells luxury formal and semi-formal clothing to metropolitan men. Luxury, elegance, and workmanship are brand values..
• Louis Philippe franchisees benefit from being linked with a premium luxury menswear brand.
• Louis Philippe focusses on formal clothing for executives and professionals, a slightly more affluent audience than Peter England. It's a good option for luxury men's fashion entrepreneurs due to its premium positioning.

2. Rare Rabbit Franchise

Celebrated for its elegant clothing, Rare Rabbit is a high-end brand run under the House of Rare.. The brand's shirts, trousers, coats and accessories are aimed squarely at the urban, style-conscious man. Rare Rabbit has made a name for itself in the cutthroat fashion industry by consistently delivering fashionable, high-quality garments.

Also Read: How to start a Rare Rabbit franchise anywhere across the country.

3. Snitch Franchise

Snitch, a fast fashion brand, has exposed the anxieties of young Indians. All around the nation, the SNITCH franchise brand is seeing phenomenal growth and increasing popularity. The motivational Shark Tank presentation by SNITCH creator Mr. Siddharth R. Dungarwal has only served to increase this demand.

4. Banana Club Franchise

Banana Club Group was created in 2011 by industry veterans with over 20 years of expertise. For guys who want to feel great all the time and look great doing it, Banana Club is the newest thing in high street western wear.

Banana Club ships directly to customers, eliminating the intermediary. The company manufactures everything in Bharat to worldwide standards. . In short, this is a luxury men's apparel brand with modern casual and dressy styles. Runway trends and global street style inspire our designs for modern men.

5. Allen Solly Franchise

Allen Solly creates stylish, comfortable work and playwear.. It markets to young professionals as a smart-casual brand.The Aditya Birla Group provides Allen Solly with a strong distribution and franchising network. The brand helps franchisees in marketing, product management, and training.

Moreover, Allen Solly is a great alternative to Peter England for younger workers who want a more casual yet fashionable style, thanks to its emphasis on stylish casuals and relaxed office attire.

Final Notes,

Leading the fiercely competitive Indian men's clothing franchise industry are Manyavar, Van Heusen, Raymond, and Peter England. Every brand has established a distinct niche, whether it be in the realm of formal, casual, or ethnic apparel, and provides potential franchisees with a distinctive value proposition.

There are more upscale options, such as Louis Philippe and Raymond, and manyavar is the undisputed leader in ethnic dress, but when it comes to casual and formal wear, Peter England is still one of the most accessible and reasonably priced options. Entrepreneurs interested in men's wear franchises will find several excellent candidates with unique assets and growth potential.

Call experts of FranchiseBAZAR for assistance on Mens cothing franchise opportunities available today!