Written By: Yukta Palekar

FranchiseBazar is a strategic partner for entrepreneurs and business professionals, offering tailored solutions, win-win deals, digital presence, and sector expertise. They cater to individual, couple, group, and company needs, ensuring fair, transparent, and fostering growth for all parties involved. This blog is all about the pigeon kitchen appliance franchise in 2025.

An Overview - pigeon kitchen appliance franchise 2025

Pigeon, an appliance store in ECR Palavakkam, Chennai, Tamil Nadu, focuses on providing high-quality, reliable, and innovative products to meet the unique needs of customers and clients. Moreover, Pigeon, a 15-year-old brand with a strong brand recall for its value and quality, has been selected one of the country's Most Admired Brands 2016 by White House Worldwide and has a large consumer reach thanks to co-branding with LPG businesses.

Pigeon Brand by Stove Kraft Limited Opens Exclusive Store: 

• Store Location and Milestone: Pigeon's 50th exclusive store has opened in 4th Block Jayanagar, Bengaluru. The store is branded as "Namma Pigeon Outlet."
• Store Features and Customer Experience: Spread across 720 square feet, the store is situated in one of Bengaluru’s oldest and upscale neighborhoods. Offers a unique shopping experience where customers can explore, experiment, and purchase a wide array of products.
• Product Range: Diverse lineup includes cookware, cooktops, chimneys, and electrical kitchen appliances. Additional products include kitchen and home utilities, electrical appliances, and LED lighting products.
• Competitive Edge: Products are offered at competitive prices with innovative designs to meet growing consumer demand.
• In-House Production and Quality: 90% of Pigeon's products are manufactured in-house at its advanced facility.
• Expansion and Future Plans: Stove Kraft aims to expand to over 200 exclusive stores across India by 2025.
• Company Background: Stove Kraft Ltd is one of India's leading kitchen appliance brands. The Pigeon Brand was Founded on a commitment to deliver with good quality products at affordable prices.

Stove Kraft Limited's Investment and Expansion of Pigeon Kitchenware Appliance Franchise

• Investment in Pigeon Kitchenware: Stove Kraft Limited is investing between Rs. 15-25 lacs in its Pigeon Kitchenware brand. The focus is on delivering high-quality kitchen products at competitive prices.
• Curated Retail Channel for Customer Experience: Pigeon has developed a dedicated retail channel to showcase its entire product range.  Aims to provide a premium customer experience within its stores.
• Rapid Expansion in Karnataka and Beyond: Successfully opened 100 retail stores in Karnataka within 13 months. Will be expanding the business over 140 stores by December 2025.
• National Presence and Market Entry: Pigeon's retail stores are now present across all South Indian states. 
• Financial Performance and Customer Loyalty: All stores have achieved break-even within two months of opening. Sales have increased across other retail channels in the same regions. Stores report an 81% average conversion rate, with one-third of customers making repeat purchases within three months.
• Targeted Expansion Locations: Expanding across North, South, East, and West India. 

Benefits of Investing in Pigeon Kitchen Appliances Franchise 

• Enhanced Functionality and Long-Term Value: High-quality appliances improve kitchen functionality and add aesthetic value. Engineered to last, they guarantee consistent service throughout time.
• Durability and Performance: Premium appliances are designed for durability, providing reliable, long-lasting use. 
• Energy Efficiency and Eco-Friendliness: Advanced technology in high-quality appliances helps conserve energy (e.g., induction cooktops, energy-saving refrigerators). Contributes to an eco-friendly lifestyle by lowering household carbon footprint.
• Smart Technology for Convenience: Smart appliances allow easy control and monitoring through smartphones. Examples include smart ovens and energy-efficient dishwashers.
• Space-Saving Storage Solutions for Indian Kitchens: Roller shutters and other innovations maximize storage in compact kitchen spaces. Can save up to 30% more space compared to traditional cabinet doors.
• Aesthetic Appeal and Customization Options: Available in various finishes, styles, and colors, high-quality appliances elevate the overall home decor. Grow the kitchen's look and strengthens its visual style. 
• Enhanced Safety Features: Premium appliances come with advanced safety features, improving kitchen safety. Examples include induction cooktops that stay cool, smart ovens with auto-off functions, and refrigerators with spoilage alarms.
• Overall Value and Long-Term Investment: Investing in premium kitchen appliances pays off by offering durability, energy savings, functionality, and aesthetic appeal. Ideal choice for both renovations and new kitchens, providing value in the short and long term.

Hidden Pigeon Company (HPC) Appoints New Leadership in Franchise and Publishing Management

• Appointment of Tori Cook as Senior Vice President of Franchise Management: Tori Cook, a strategic leader with extensive experience in franchise and brand management, joins HPC as senior vice president. Brings expertise in consumer products, retail development, and marketing to support HPC's growth and brand expansion.
• Paula Allen Joins as Publishing Consultant: Paula Allen, a seasoned publishing professional, takes on the role of publishing consultant. Known for her success in book deal negotiations and foreign rights licensing for authors.
• Reporting Structure: the Cook and Allen have to give the detail report to Karen K. Miller, CEO of Hidden Pigeon Company.
• Strategic Goals and Responsibilities for Tori Cook: Cook will lead and develop HPC's global short- and long-term strategy. Responsible for expanding HPC's consumer products programs. Tasked with driving franchise opportunities across content development, creative, digital and social media, publishing, consumer products, gaming, and live events.
• Focus on Beloved Mo Willems Brands: Cook aims to enhance the reach of Mo Willems’s popular characters like 'The Pigeon,' 'Elephant & Piggie,' and 'Knuffle Bunny.' Intends to explore creative ways to grow these enduring brands and engage with their dedicated fan base.
• Paula Allen’s Focus on Expanding Licensed Formats: Allen will work to broaden Mo Willems’s reach in global licensed formats. Continues collaboration with Union Square & Co., HPC’s publishing partner, to build on Willems’s literary works.
• Company Growth and Brand Expansion Vision: HPC is committed to expanding its character brands and product offerings worldwide. Cook and Allen’s appointments signify the company’s focus on innovative franchise and publishing growth strategies.

India Kitchen Appliances Market Growth and Trends

• Market Valuation and Projected Growth: Valued at US$ 5.6 billion in 2023, the Indian kitchen appliances market is projected to reach US$ 11.4 billion by 2032. Expected Compound Annual Growth Rate (CAGR) of 8.17% from 2024 to 2032.
• Product Range and Usage: Includes ovens, refrigerators, stoves, blenders, dishwashers, food processors, and coffee makers. Used primarily for cooking, cleaning, and food storage; powered by electricity, cooking fuel, or solar energy.
• Market Drivers: Rising demand for premium and connected kitchen appliances with food quality monitoring systems. Growing preference for easy-to-use appliances due to fast-paced lifestyles and busy schedules.
• Influence of Modern Lifestyles: Open kitchen concepts and modular kitchen designs are fueling the demand for advanced kitchen appliances. Rapid urbanization increases demand for luxury apartments, boosting the adoption of modular kitchens and high-end appliances.
• Distribution Channels and Sales Trends: Online sales channels are growing, making kitchen appliances more accessible to a wider audience. Leading companies are expanding product lines with refrigeration units at different price points to cater to various consumer segments.
• Overall Market Outlook: Positive market outlook driven by lifestyle changes, increased urbanization, and rising popularity of modular kitchens in urban India.

Aside from Pigeon Kitchen Appliance Franchise, FranchiseBAZAR provides the following Kitchen Appliances Franchise. 

Prestige Smart Kitchen – Franchise 

TTK Prestige Limited, the largest in India kitchen appliances firm, provides safety, innovation, strength and trust-based goods, with expenses ranging from Rs. 20 lakhs to Rs. 30 lakhs and space needs of less than 250 square feet.

Vsmartspaces – Franchise

Vsmart environments is a firm that creates environments for happier living by bringing ideas to fruition. With a devoted staff of 16 years of expertise, they provide a variety of services such as design, contractors, and suppliers. They focus making houses a pleasant experience while also assuring a hassle-free experience. If you're searching for a business opportunity and enjoy design, Vsmart Rooms is the place to start. Their investment ranges from Rs. 2 lakhs to -5 lakhs.

Tusker - Franchise  

Tusker Steel Modular Kitchens is an excellent investment opportunity for ambitious investors, hardware dealers, architects, designers, and engineers looking to profit on the expanding demand for luxury kitchen solutions. The firm is at the forefront of modular kitchen design, providing elegant, functional, and environmentally friendly solutions. Tusker has 112 dealers nationally and three experience centers in Karnataka, giving it a strong market presence and competitive edge. With experienced training, marketing help, and operational direction, investors may expect a high return on investment and a competitive advantage in the market. Tusker Steel modular kitchens feature stainless steel and ACS wardrobes and vanity solutions. Investment Range: Rs. 30-40 lakhs.

Steps to Start a Kitchen Appliance Franchise in India With Pigeon

• Growing Demand and Business Potential: High demand for kitchen and home solutions makes kitchen appliance franchising a lucrative opportunity in India. Franchise ownership allows for brand training, support, and recommendations, but does not imply full ownership of the brand.
• Pre-Planning and Advisory Support: A well-defined strategy is essential, supported by senior advisory consultants for effective planning. Selecting the right brand and budget is critical to ensure market alignment and financial feasibility.
• Guidance from Franchise Bazar: Franchise Bazar assists in narrowing down options based on budget, demand, and brand alignment. Provides tailored franchise options to match your requirements.
• Documentation and Registration Process: Completing the documentation process is essential; Franchise Bazar offers templates to meet franchise ownership criteria and avoid rejections. After documentation, registration with the Ministry of Corporate Affairs is necessary for legal formalities.
• Licensing Requirements: Acquiring all relevant licenses is a vital step to legally operate the franchise in the public market. FranchiseBazar offers services to ensure compliance with licensing requirements, aligning clients with appropriate choices for a smooth business start.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.