Written by Deepak Sah                                                                                 Sep 16, 2021

The Indian furniture market is growing at a good pace and is expected to have strong growth in the upcoming years. The reason for the growth of this sector is an increase in disposable income, the burgeoning middle class, and the growing number of urban households. The Western and Southern parts of India continues to be the leading revenue generators for the furniture sector in India. Due to the increase in the purchasing power, the demand for the designer as well as standardised furniture also increased.

The market size The Indian domestic furniture market is expected to expand at a CAGR of 12.91% during 2020-24. Various furniture companies such as Pepperfry, Urban ladder and others are creating huge demand from these online channels. Apart from this, the demand for low-cost plastic furniture is also increasing in the commercial sector. Ease of doing business policies in India are giving rise to new business investments across the country. In addition, increasing numbers of small and medium businesses are further boosting the demand for low-cost plastic furniture products. This is believed to bolster the growth of the Indian furniture market over the forecast period.

Indian furniture market is segmented into 3 categories

1. By material

• Wood

• Metal

• Plastic and other furniture

2. By Type 

• Home furniture

• Office furniture

• Contract furniture

3. By distribution channel 

• Supermarket 

• Speciality stores

• Online

• Other distribution channels 

Scope of furniture franchise business in India

Scope of furniture franchise business is very progressive. In Fact, people were ordering furniture even in the pandemic during the lockdown. When work from home started people started looking for furniture for office work, students started looking for furniture for comfortable classes at home and this increased the demand for furniture in lockdown. When we talk about the furniture industry 90% of the market is controlled by unorganised furniture shops . Only 10% of the market was under organised furniture stores. But COVID-19 changed the complete market scenario . The government imposed lockdown to promote social distancing and this spoiled the market of unorganised furniture stores and went carpenters went out of the business in pandemic which helped in the growth of organised furniture stores and people started preferring big brands to purchase furniture. So choosing the franchise of a company with a good consumer base will be much better than starting a business from zero levels.

Trends in furniture franchise business :

• Increased interest in designer and eco-friendly furniture.

• Growth of online furniture sales

Best furniture franchise opportunities In India and investments. 

Pepperfry: It is one of the largest online furniture and decor companies.It is Mumbai based firm with 1.2 lakh products on its website. It is one of the largest omnichannel footprints present in India and has 70+ studious in 28 cities. Now as per the COO and co-founder of Pepperfry Ashis Shah “ Pepperfry is expected to be in the unicorn club soon”.He said “ we are in the process of making a change in the company structure . Hopefully we should be a billion-dollar business very soon. Our IPO value will be in that range”

Investment - 15 lakh - 40 lakh ( Depending on type of store)

Outlets - 70+ across India 

Natuzzi Italia: Italian furniture and upholstery brand Natuzzi, which entered the living rooms of the aspiring Indian families in 2010 with a flagship store in Delhi, plans another 20 shop-in-shop stores by the end of this year. The company, which opened its second flagship store in Mumbai recently, is looking for potential franchisees to expand its presence. At present, Natuzzi has 12 points of sales in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Gurgaon and Coimbatore. Natuzzi is a part of the 514-million euro NYSE-listed Natuzzi Group that designs, produces and sells a vast range of armchairs, sofas and furniture accessories. It exports innovative, high-quality sofas and armchairs to 123 countries in 5 continents. 

Investment - 1.5 crore - 2.5 crore

Outlets - 35+ across India 

Handicrafts: Handicrafts has been involved in manufacturing, supplying and exports of a wide range of handcrafted products and handicrafts. The core activity at The Handicrafts is to encourage setting up new stores and support the running of such setups by continuously upgrading the merchandise and managing the logistics efficiently. The immense potential of their products makes it a very lucrative business. They exhibit every year in Germany and their products are doing great in Europe. On the factory end, The Handicrafts has a skilled pool of artisans, craftsmen and associated cottage industries that produce the most sublime work as demanded by the connoisseurs. Along with the intrinsic skills, artistry and creativity of our artisans, The Handicrafts is well equipped with all the required machinery and tools to ensure the perfect finish and quality of every single unit.

Investment : 40 lakh - 50 lakh

Outlets - Soon to open in India

Style Spa: It is the furniture arm of the S.K.Poddar Group of companies which has interests in diverse businesses ranging from Fertilizers to Heavy Engineering to Project Management. Fertilizer Giants Zuari Industries Ltd and Chambal Fertilizers Ltd are the flagship companies of the group. Style Spa Furniture Ltd has been in the business of Furniture retailing for more than a decade and is headquartered in Chennai. Style Spa is probably the only product brand to be available through their own exclusive outlets in more than 65 cities of the country. With a chain of 100 stores managed by a team of qualified and trained professionals, Style Spa is arguably the pioneer of Modern Furniture Retailing in India.

Investment : 10 lakh - 15 lakh

Outlets - 100 stores 

Maharaja Furniture: It creates an intimate atmosphere emphasizing relaxed formality—a reflection of the client’s lifestyle & Personality. The Furniture in our production follows a long tradition of artisan furniture-making techniques that reveal all of the carpentry skills. Their products stand out for their highly skilled furniture making techniques, the use of rare wood and precious woods, fine engraving, precious inlays, all these aspects reveal the personality and quality of each piece of furniture, making them authentic.

Investment : 75 lakh - 1crore

Outlets - 10 + stores 

Skylark Furniture: It is a brand showroom based in Indira Nagar, Lucknow. It was established in the year 2016. It is a retail showroom of metal swing, wooden double bed and sofa sets. They offer a wide range of series such as centre table series, cupboard series and the bed set series. The furniture is purely made of metal, wood, and glass. They have tried best to incorporate new designs into the furniture they curate but keeping in mind the quality they assure their customers. 

Investment : 5 lakh - 10 lakh

Outlets - 10 + stores 

Lotus Furniture: It is a multi-brand showroom having a wide range of furniture from various brands. The firm leverages its extensive experience and knowledge of the wood products category to present trendy products with competitive prices to its consumers. They are a leading manufacturer & supplier of wood crafted products for 65 years with a diverse portfolio. It’s been a brilliant, exciting journey for them with their thousands of happy customers.

Investment : 3 lakh - 5 lakh

Outlets - 10 + stores 

Nature Living Furniture: With years of experience in manufacturing and exporting top quality wooden furniture with modern designs Regal Group introduces “Natural Living – Furniture for Life”. A store, where you will get the best quality wood, latest designs and finesse of handcrafted wooden furniture in one place. Currently, Natural Living operates 3 stores in Pune, 1 in Bangalore and very soon launching a store in its very own Jodhpur, Rajasthan. With big expansion plans, Natural Living would very soon be available in major cities, all across India. Their products are made of the best quality Sheesham, Rosewood and Hardwood available in the market and our product range consists of Hardwood Furniture, Rosewood Furniture, Bedroom Furniture, Dining Room Furniture, Living Room Furniture, Furniture Accessories and other wooden articles.

Investment : 10 lakh - 15 lakh

Outlets - 10 + stores

These are the trending furniture franchise opportunities and if you want to join hands with these brands or want to explore more furniture franchise opportunities, you can visit franchiseBazar and can choose opportunities from the website according to your investment plan. One can also clear their doubts from experts who have 25+ years of experience in the franchise business.