Steps To Invest in A Merwans Franchise in India in 2025

on Jan 20, 2025 | 2135 views

Written By: Bandana Gupta

Merwans Franchise Overview :

The food franchise industry has been flourishing for decades, and the bakery sector stands out as one of its most beloved segments. Among the top names in this industry is Merwans, a brand with a legacy spanning over 90 years. What began as a small family-run bakery has grown into a renowned brand, celebrated for its exceptional range of products like cakes, pastries, desserts, and rolls—all offered at highly affordable prices. This makes Merwans a favourite across different economic groups.

Now managed by the third generation of its founding family, Merwans has continuously evolved to keep up with changing market trends. The brand caters to a wide audience by offering vegetarian and non-vegetarian options, further expanding its appeal. Whether college students or working professionals, Merwans’ mouth-watering treats are a go-to choice for people of all ages.

Known for its unmatched quality and taste, particularly in cakes and pastries, Merwans has carved a niche in the bakery industry that few can rival. It's long-standing reputation and customer trust stand out in the competitive food franchise market.

Merwans History:

In 1930, Merwans began as a humble family venture founded by Mr. K.M. Irani and Mrs. D.K. Irani, parents of Merwan Irani. Their freshly baked goods quickly gained popularity, marking the start of a journey destined to leave a lasting legacy. In 1972, Merwan Irani turned this legacy into a thriving brand, combining modern technology with innovative recipes to set new standards in baking.

Over the years, each generation brought fresh ideas and dedication, scaling Merwans to new heights. Today, the fourth generation passionately continues this journey, making Merwans a household name synonymous with excellence. From humble beginnings to an iconic brand, Merwans is a testament to tradition, innovation, and unwavering quality.

Advantages of starting the Merwan Franchise :

Every business has its strengths and weaknesses. While recognizing the unique selling points (USPs) that differentiate a brand is essential, it’s just as important to evaluate its shortcomings. This critical analysis helps address potential issues, improve offerings, and maintain an edge over competitors in the market.

Starting a Merwans franchise offers several distinct advantages:

  1. Established Legacy: With over 90 years of experience, Merwans has evolved from a beloved household bakery to a trusted brand. This legacy builds customer confidence and assures franchise owners of a strong foundation of trust and quality.
  2. Diverse Menu: Merwans boasts a wide variety of offerings, from pastries and cakes to desserts and rolls. This extensive menu appeals to a broad audience, enabling franchise owners to attract more customers while maintaining consistent quality across all products.
  3. Affordable Pricing: Despite competing with premium brands, Merwans ensures its products remain accessible, with prices ranging from just ₹15 to ₹70. This affordability not only broadens the customer base but also enhances customer loyalty and retention.
  4. Robust Support System: Merwans provides comprehensive support to franchisees, including operational guidance, professional training, and expert assistance. This ensures franchise owners and their teams deliver excellent service, boosting customer satisfaction and the unit's success.

By combining heritage, variety, affordability, and strong management support, Merwans offers a lucrative and reliable franchise opportunity.

Investment required for starting the Merwan Franchise :

When evaluating a franchise, one of the key factors for potential investors is the total cost. For a Merwans franchise, the required investment typically ranges from ₹30 to ₹50 lakhs, which includes a franchise fee of ₹10 lakhs. The overall cost may vary depending on factors like location and setup, so it’s best to discuss the details with the brand’s representatives. This investment covers expenses such as equipment, interior design, and other setup requirements.

Merwan Franchise Profit: 

Merwans, a family-owned food production company renowned for its cakes, pastries, and biscuits, traces its roots back to 1930 when it was founded by the Irani family. In 1972, Mr. Merwan Irani introduced the brand, furthering his parents' legacy.

For those interested in owning a Merwans franchise, the investment ranges between 20–25 lakhs. The profit margin is determined by deducting the franchise's expenses—such as the franchise fee and operational costs—from its total revenue. 

The Merwans franchise agreement lasts for five years and is renewable. They follow a standard franchise model, offering extensive expertise and resources to support franchisees. From field assistance to business guidance, Merwans ensures franchise owners have the tools they need to succeed. Partnering with Merwans provides not only a pathway to success but also valuable insights into the food industry and business operations.

Special requisite for starting the Merwan Franchise :

Area: 

To open a Merwans franchise, you’ll need at least 650 square feet of carpet area. The brand is renowned for creating a cosy and welcoming atmosphere, so having enough space is essential to provide a comfortable experience for customers. Merwans places a strong emphasis on customer comfort, making the design and layout of the space a key factor in its success.

Expertise, Knowledge, and Competence:

To become a Merwans franchisee, it's important to have a solid understanding of both business operations and the specific aspects of the food industry. While these two areas are closely connected,  they are distinct in nature. Understanding general business management is essential, along  with being aware of the specific challenges and demands of the food industry.

Site Accessibility :

The company currently operates over 15 outlets in Mumbai and more than 35 outlets in Pune. They are focused on expanding their business further within Mumbai, as it remains their preferred location for new outlets. However, they are also open to considering other locations for future expansion, depending on the opportunities that arise.

Skill Development and Training :

To ensure that franchisees are well-prepared, the company offers comprehensive operating manuals that outline the brand's operational standards, customer service goals, and also management strategies. Along with providing manuals, they offer practical training either at the head office or at the franchise location. This hands-on experience ensures franchisees gain a thorough understanding of how to effectively manage their franchise, helping them put their training to use and achieve the best results.

Personnel Needs :

For a unit with an area of 600 to 650 square feet, approximately 6 to 7 staff members need to manage operations effectively. However, if the size of the unit is larger, the number of staff will need to be adjusted accordingly to ensure smooth functioning and efficient customer service. The number of staff needed will depend on the physical space available, the complexity of the operations, and the expected customer traffic.

Steps to Apply for a Merwan Franchise :

The process of applying for a Merwan franchise involves several key steps to ensure a smooth and efficient application. Interested candidates will need to submit a detailed application form, providing essential information about their background, financial standing, and business experience. 

After an initial review, applicants come for further discussions, where they will learn more about the brand, its values, and operational requirements. Following this, the company will assess the candidate's suitability and readiness for the franchise opportunity, guiding them through the final stages of the agreement and setup process.

Merwans franchise growth in India- 

From the bustling streets of Mumbai to the vibrant city of Bengaluru, Merwans, the iconic bakery brand, has made a bold leap, marking a significant milestone with the launch of its very first franchise outlet in the heart of South India. This move represents a key step in the company’s ambitious journey toward expanding its presence nationwide. Known for its delectable cakes, pastries, and baked goods, Merwans has earned a loyal following over the decades.

The entry into Bengaluru underscores Merwans' commitment to reaching new markets and catering to a broader audience. Leveraging the franchise model, the brand aims to establish multiple outlets across the city, offering aspiring entrepreneurs an opportunity to partner with a trusted and beloved name in the food industry. With this expansion, Merwans continues to spread its legacy of quality and taste, solidifying its position as a household name in India’s bakery segment.

Conclusion :

Merwans, a century-old bakery brand, is a true icon in the world of desserts and savoury delights. Known for their fresh, moist cakes and irresistible pastries, Merwans combines exceptional taste with unbeatable affordability, making it a favourite among food lovers.

With a legacy passed down through generations, the brand has mastered the art of baking while continually innovating its recipes. Their commitment to quality as well as customer satisfaction has cemented their reputation as a leader in the industry.

Offering a diverse menu of sweet and savoury treats at pocket-friendly prices, Merwans provides an indulgence that’s easy on the wallet. Their strong brand trust, excellent supply chain, and proven success make owning a Merwans franchise an attractive opportunity for entrepreneurs looking to partner with a household name in the food business.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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