Written By: Bandana Gupta

Moti Mahal Delux, a name synonymous with excellence in Indian cuisine, has been a trailblazer in the culinary world since its inception in 1920. Steeped in history, the brand is celebrated for revolutionizing North Indian food by introducing the world to iconic dishes stapled on menus worldwide, including butter chicken, tandoori chicken, and dal makhani. These recipes, crafted with rich flavours and authentic techniques, have stood the test of time and continue to delight food lovers everywhere. For those passionate about great food and looking to combine it with a rewarding business venture, opening a Moti Mahal Delux franchise is an unparalleled opportunity. 

The journey of Moti Mahal Delux began as a small eatery in Peshawar, during the Undivided India era, where its founders brought innovative ideas to traditional cooking. Post-partition, the brand established itself in Delhi, becoming a culinary institution that attracted everyone from local food lovers to international dignitaries. Over the decades, Moti Mahal Delux has grown from a single iconic restaurant to a sprawling international chain with hundreds of outlets, spreading the essence of Indian cuisine across borders.

As a franchise partner, you would not only join a globally recognized brand but also gain access to a rich legacy of culinary expertise, comprehensive support, and a loyal customer base. Whether in India or overseas, a Moti Mahal Delux franchise offers a chance to be part of a brand that continues to set the gold standard for authentic North Indian dining.

Moti Mahal Delux Restaurant Franchise Overview -

The Moti Mahal Delux franchise model provides a promising business opportunity for entrepreneurs and culinary enthusiasts to establish themselves in the fine dining sector, specializing in authentic North Indian cuisine. With a well-structured system, the franchise ensures that every outlet adheres to the brand's legacy by delivering consistent food quality, impeccable service, and an inviting atmosphere. 

From its signature butter chicken to its renowned tandoori dishes, each location reflects the iconic flavors and dining experience that have made Moti Mahal a household name.Joining the Moti Mahal family allows franchisees to leverage the prestige of a globally renowned brand while receiving comprehensive support throughout their business journey.. 

This includes guidance in restaurant setup, staff training, marketing strategies, and ongoing operational support, all provided by the company’s team of seasoned professionals. The brand’s strong reputation, combined with a proven operational model, enables franchisees to build customer loyalty and achieve long-term success in the highly competitive food industry.

In addition to these benefits, the Moti Mahal Delux franchise model emphasizes innovation and adaptability, ensuring that each outlet caters to local preferences while staying true to the authentic flavours and culinary traditions that define the brand. 

This unique blend of heritage and modernity makes the Moti Mahal franchise an ideal choice for individuals looking to create a memorable dining experience for their customers while enjoying the rewards of being part of a trusted and successful brand.

Franchise Cost of Moti Mahal Delux in India:

Opening a Moti Mahal Delux franchise entails several financial commitments, which can vary based on factors such as location, outlet size, and the city category (metro, tier-2, or tier-3).The overall investment generally falls within the range of INR 30 lakhs to INR 50 lakhs. Below is a detailed cost breakdown:

1. Franchise Fee

For an initial franchise fee of INR 10 lakhs, franchisees gain the privilege of operating under the esteemed Moti Mahal Delux brand, leveraging its well-established reputation both nationally and internationally.

2 . Setup Costs

Expenses for setting up the restaurant, including interiors, furniture, kitchen equipment, and décor, typically range between INR 15 lakhs and INR 25 lakhs. The actual cost depends on the restaurant's size and specific location requirements.

3. Royalty Fee

Franchisees must contribute a royalty fee of 6-8% of their gross sales to the parent company, which provides ongoing support and access to the Moti Mahal Delux brand.

4. Marketing Contribution

To support national or regional marketing efforts, franchisees contribute a small percentage of their sales. This collective effort helps to promote the brand across diverse markets.

Additional Operational Expenses

In addition to the initial investment, franchisees must account for operational costs such as:

• Rent: Location-specific and dependent on property size.
• Utilities: Electricity, water, and other overheads.
• Staff Salaries: Wages for chefs, servers, and management.
• Food Supplies: Regular purchase of ingredients and other consumables.

Careful financial planning and budgeting for these operational expenses are essential to ensure the franchise's success.

Support and Training for Franchisees :

The brand ensures its franchisees receive robust support throughout their journey, covering key aspects such as:

• Site Selection Assistance: Expert guidance is provided to help franchisees identify and secure prime locations with high footfall and visibility, ensuring the restaurant's success.
• Restaurant Setup: Comprehensive advice on interior design, layout optimization, and equipment installation ensures each outlet embodies the distinctive Moti Mahal style.
• Staff Training: Franchisees benefit from in-depth training programs for their staff, maintaining consistent standards of food quality, service excellence, and hygiene across all locations.
• Efficient Supply Chain Management: A dependable supply chain guarantees the timely delivery of quality ingredients. Furthermore, other essentials for seamless operations.

Steps to Start a Moti Mahal Delux Restaurant Franchise

Step 1: Planning

Site Identification and Location Study:

• The first step is to identify and analyze potential locations for the restaurant. This involves selecting a site based on factors like foot traffic, accessibility, competition, and target audience.

Concept Planning (like cuisines to offer):

After location selection, the next step is planning the concept of the restaurant. This involves selecting the restaurant's theme, defining the cuisine, and crafting the overall ambience to create an appealing experience for customers.

Conduct a Survey of Existing Restaurants in the City:

Conducting a market survey is crucial to understand the competition. It involves researching other restaurants in the city. This is to determine what they offer, their strengths and weaknesses, and to identify gaps in the market.

Architectural Designing (civil, HVAC, furniture, and bar designing):

• This stage involves working with architects to design the restaurant's physical space. It includes planning for civil construction, HVAC (heating, ventilation, and air conditioning) systems, furniture layout, and the bar area.

Kitchen Planning

• A well-planned kitchen is essential for restaurant operations. This includes MEP planning to ensure the proper installation of all mechanical, electrical, and plumbing systems necessary for a fully functional kitchen.

Adding Ventilation and Exhaust in the Kitchen:

• Proper ventilation and exhaust systems are vital to maintain air quality and to remove smoke, heat, and odours from the kitchen. This step ensures the kitchen remains comfortable and safe for staff.

Purchasing Kitchen Equipment

• This step involves procuring all necessary kitchen equipment. Such as stoves, ovens, refrigerators, and smaller tools like crockery, cutlery, and utensils to ensure efficient food preparation and service.

Hardware and Software:

• This step includes setting up the technical side of the restaurant. Such as point-of-sale (POS) systems, kitchen display systems, and any other software or hardware needed to manage orders, inventory, and customer interactions.

Finalizing All Interior Designs:

• This includes choosing the interior furniture, wall fixtures, ceiling designs, and mood lighting. Therefore, to create the right atmosphere and enhance the dining experience.

Step 2: Prelaunch

• Vendor Management: Ensuring procurement aligns with product specifications and purchase agreements.
• Staff Recruitment & Training: Employing skilled chefs proficient in authentic Moti Mahal cuisine for the 'Tandoor' and 'Indian Curry' sections.
• Food Menu Planning and Pricing: As pioneers of Tandoori cuisine and Dal Makhani, Moti Mahal will design a curated menu featuring its signature dishes,. Furthermore, offering an unforgettable culinary experience.
• Beverages: Establishing a comprehensive bar menu that includes trending cocktails, mocktails, and an industry-standard brewery setup.
• Licensing: Facilitating and managing the processes for obtaining food and liquor licenses with seamless liaison support.
• Delivery Tie-Ups: Assisting in establishing partnerships with top delivery platforms to ensure smooth logistics.
• Staff Training: Conducting training sessions focused on proper portioning and presentation of platters.
• Food Trials: Hosting exclusive food trials for selected guests to fine-tune offerings and receive valuable feedback.

Step 3 : Postlaunch

• Quality Assurance: Implementing stringent quality control measures to ensure consistency and excellence.
• Inventory Management: Systematic tracking and management of raw materials and supplies.
• Daily Oversight: Supervising raw materials and staff attendance through biometric systems.
• Customer Relations: Efficient handling of customer complaints to maintain satisfaction and trust.
• Sales Growth: Strategizing and implementing measures to optimize sales performance.
• Marketing and Advertising Support: Crafting impactful marketing strategies and campaigns.
• Seasonal Festivities: Organizing quarterly themed festivals, such as Biryani or North Indian cuisine festivals, to attract and engage customers.
• Cost Management: Controlling expenses to ensure efficient use of resources.
• Operational Efficiency: Enhancing staff productivity and overall operational effectiveness.
• Pilferage Prevention: Establishing robust systems to minimize wastage and theft.
• Professional Systems: Leveraging a proprietary DSA (Daily Systematic Report) for seamless access to all operations via mobile devices.
• Staff Meetings: Conducting daily virtual meetings through Skype or Zoom to address minor operational challenges.
• Asset Management: Monitoring and managing crockery and cutlery inventory effectively.
• Fraud Prevention: Developing software to eliminate fake KOTs (Kitchen Order Tickets) and under-billing.
• Financial Audits: Performing monthly audits with a Chartered Accountant and team for transparency and accountability.
• Health & Safety: Complying with rigorous health and safety standards.
• License Renewals: Ensuring timely renewal of all necessary licenses annually.
• Loyalty Programs: Designing and implementing loyalty programs to reward and retain customers.

FREQUENTLY ASKED QUESTIONS

Q.1- How much does it cost to open a Moti Mahal Delux franchise?

Ans- The investment required to open a Moti Mahal Delux franchise ranges between INR 30 lakhs and INR 50 lakhs.

Q.2-What is the franchise model?

Ans- Moti Mahal operates under a franchise-owned and company-managed model.(FOCM)

Q.3-How profitable is a restaurant franchise?

Ans- The profitability of a Moti Mahal Delux franchise is influenced by factors such as the franchisee's management skills, the location of the outlet, operational efficiency, marketing efforts, and the level of local competition.

Q4: What is the typical timeframe for achieving a return on investment?

Ans- For a food court kiosk franchise, the return on investment is generally achieved within 1 to 1.5 years. In contrast, a casual dining restaurant franchise typically takes 1.5 to 2 years to reach this milestone.

Conclusion

Opening a Moti Mahal Delux franchise with FranchiseBAZAR is a fantastic opportunity for entrepreneurs. Moreover, those passionate about Indian cuisine looking to invest in a well-established and beloved brand. Although the initial investment may be substantial, the company’s robust support system, international reputation, and established business model make it a promising opportunity for long-term success. With the right location, dedication to quality, and strong management, owning a Moti Mahal Delux franchise can be both a fulfilling and profitable business endeavour.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.