Written By: Bandana Gupta

Kulfi, a cherished Indian treat, is crafted from milk, cream, sugar, and nuts, featuring a rich, dense texture and classic flavors such as cardamom, saffron, and pistachios. Originating in the Mughal royal kitchens, its name comes from the Persian word "kulf," meaning "covered cup." During the British Raj, kulfi became a popular treat at weddings and celebrations and was even exported to countries like England and Malaysia. Today, it is widely enjoyed across India as street food and festival delicacy, while also gaining popularity in Western nations such as the United States, Canada, and Australia. With brands like Kings Kulfi modernizing their legacy, kulfi continues to evolve, offering both traditional and innovative flavours. Those interested in starting a kulfi business should begin with a well-crafted recipe to bring this timeless dessert to more people.

The Rise of King Kulfi:

Since its founding in 2001, Kings Kulfi has expanded from modest mall outlets in Delhi to become a recognized brand with approximately 30 locations across India. Renowned for its commitment to natural ingredients and traditional methods, it offers a variety of kulfis, ice creams, shakes, and other desserts, blending cultural authenticity with modern innovation to deliver fresher and creamier treats.

King Kulfi's Main attraction:

• Since its inception in 2001, it has mostly focused on traditional Kulfi-making.
• It uses natural ingredients, without preservatives or stabilizers. Kulfi achieves its creamy texture by being gently simmered in a wok over time. 
• It offers about 50 flavours, including fruit kulfi, chocolate, coffee walnut, and more.
• It began its journey in small outlets in Delhi malls and now has 30 outlets across India.
• It provides delivery and takeaway, with a cosy ambience and fair prices.

Kulfi House Franchise – Turning Tradition into a Thriving Business:

Call to Action: Do you know "Kings Kulfi" offers a franchise opportunity, with Kulfi House claiming to be "India's No. 1 Kulfi Franchise"? 

Kulfi House is a great franchise option for those looking to enter the dessert business with low investment and minimal operational costs. Unlike many other franchises, it stands out by not charging royalty fees, making it more accessible for new entrepreneurs.

• Franchise Cost: With an initial investment of around ₹6 Lakhs, a 150 sq. ft outlet offers an accessible and cost-effective business opportunity. .
• Business Model: With low overhead costs, simple operations, and flexible space requirements, it provides a smooth entry into the growing dessert industry.

Kulfi House combines traditional flavors with modern business practices, enabling franchise owners to offer premium kulfi while keeping operational costs low.

Kulfi & Its Business Potential

What is Kulfi?

Kulfi is a rich and creamy frozen Indian dessert, prepared using milk and khoya and enhanced with flavors such as saffron, cardamom, and pistachios.

Why It’s Popular: A favourite summer treat in India and is increasingly loved in Western countries.

Business Benefits:

• Cost-effective: Requires fewer ingredients, making production affordable.
• High value: Its rich texture allows it to be sold at premium prices.
• Unique product: Less competition in the market, giving a first-mover advantage.

Market Growth:

• India’s middle class is spending more on indulgent treats.
• Demand for premium, natural desserts is rising.
• Opportunities for international expansion and brand recognition.
• A Kulfi business is a great way to bring tradition into modern markets while tapping into growing consumer demand.

Key Steps to Start a Kulfi Franchise

• Choose a Location: Find a suitable spot by researching online or consulting local kulfi businesses.
• Get Licenses & Permits: Obtain necessary approvals from the government to legally operate.
• Find Suppliers: Source kulfi mix and equipment from trusted suppliers.
• Set Up Operations: Prepare the store, ensure smooth logistics, and finalize branding.
• Promote the Business: Use marketing strategies to attract customers and establish a presence.

Know about the Cost involved in starting a Kulfi franchise:

Franchise Fee: The initial fee depends on the brand and location, typically ranging from Rs 10 lakhs to Rs 30 lakhs. This covers branding, licensing, and access to established business models.

Setup Costs: An additional Rs 5 lakhs is required for inventory, kulfi-making equipment, freezers, furniture, signage, and interior décor. Moreover, to create an inviting space for customers.

Ongoing Expenses:

• Rent: Securing a prime location, especially in malls or busy marketplaces, requires a significant budget for monthly rental payments.
• Employee Salaries: Staffing costs depend on the number of employees needed, their roles, and location-based wage standards.
• Marketing: Continuous advertising, promotions, influencer partnerships, and social media campaigns help attract customers and maintain brand awareness.
• Product Stock: A regular supply of kulfi ingredients, toppings, packaging materials, and add-ons ensures a fresh inventory for sales.
• Recommended Monthly Budget: To cover all operational costs efficiently, a minimum budget of Rs 2 lakhs per month is recommended. Therefore, allowing for seamless functioning of the business.

Special Criteria to consider before starting Kulfi franchise:

• High-footfall areas like shopping malls, marketplaces, and busy streets can attract more customers. Accessibility and visibility are key factors.
• Legal Requirements: Ensure all necessary licenses and permits are obtained from local authorities, including food safety certifications, business registrations, and health department approvals.
• Quality Ingredients: Using fresh and natural ingredients enhances taste and builds customer trust. Premium ingredients like saffron, cardamom, and pure milk contribute to the authentic kulfi experience.
• Reliable Suppliers & Equipment: Partnering with trusted suppliers ensures a consistent supply of kulfi mix, toppings, and packaging materials. Investing in high-quality kulfi-making equipment is essential for efficiency.
• Pricing Strategy & Profit Margins: Setting the right price involves balancing affordability and profitability. Competitive pricing that reflects quality while maintaining reasonable margins helps sustain the business.
• Branding & Marketing: A strong brand identity, including an attractive logo, appealing packaging, and a presence on social media, helps increase customer awareness. Offering promotions, discounts, and leveraging digital marketing strategies helps enhance brand visibility and attract more customers.
• Staffing & Training: Hiring well-trained employees ensures smooth operations. Training programs should cover food handling, hygiene, customer service, and efficient order management.
• Customer Experience: Creating a welcoming environment with excellent service and engaging customer feedback helps build loyalty. Unique flavours, innovative recipes, and seasonal specials can keep customers excited.

 Step-by-Step Guide to Starting Your Own Kulfi Outlet

1. Apply for Franchise: Begin your journey by submitting a franchise application to become an official Kulfi outlet owner.
2. Meet the Team & Register: Connect with the franchise team, discuss business terms, and complete the registration process.
3. Get Approval & Make Payment: Once approved, finalize franchise paperwork and make the necessary payment to secure your outlet rights.
4. Select a Site: Choose a strategic location with high foot traffic, such as malls or commercial areas, to maximize customer reach.
5. SOP Training: Receive comprehensive training on store setup, operations, and best practices to ensure smooth business management.
6. Store Setup: Complete the interior design, install the necessary equipment, and prepare the outlet for operation.
7. Launch Your Outlet: Once everything is in place, open your Kulfi shop to the public and start serving delicious treats to customers.

  Insights and Guidance from Successful Kulfi Entrepreneurs:

• Choose the Right Business Model: Decide whether you want a physical store, an online shop, or a mobile food cart. Each option has its pros and cons—brick-and-mortar shops need a good location with high foot traffic, online stores require strong digital marketing, and mobile carts offer flexibility with lower costs. Your choice should align with your budget and market demand.
• Create a Strong Marketing Strategy: Since Kulfi is still a growing dessert category in some parts of India and internationally, your marketing should educate and attract customers. Use a mix of traditional advertising (billboards, flyers, events). Also digital strategies (social media, influencer partnerships, and online ads) to build brand awareness and customer loyalty.
• Find the Best Location: If you’re setting up a physical store, ensure it’s in a high-footfall area, like shopping malls, busy streets, or tourist attractions, where demand for desserts is high. If you’re starting online, focus on SEO optimization and social media engagement to ensure customers can easily find and order from you.
• Ensure High-Quality Products: Kulfi is a premium dessert, and customers will expect it to have rich flavours and a creamy texture. Using fresh, natural ingredients without artificial additives is key to delivering authentic kulfi. Experimenting with flavours and offering seasonal or exclusive varieties can make your brand stand out.

  Starting a Kulfi business requires careful planning, strong branding, and a focus on quality. If done right, it can become a highly profitable venture in India and beyond.

Conclusion:

Starting a Kulfi franchise in India is a great business idea with lots of potential. Choosing a good location, using quality ingredients, and promoting your brand well can help you bring Kulfi from the street corner to Sweet Thrones. With careful planning and dedication, you can build a profitable Kulfi business and grow in the dessert market. 

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.