Written By: Resham Daswani

A combination of factors, including more disposable incomes, a greater emphasis on eco-friendly clothing, and a general taste for more traditional styles, has led to explosive growth in India's ethnicwear market. An ethnicwear franchise offers a smart entry point into a lucrative and growing industry for investors who want to cash in on this trend. In 2026, serious investors would do well to team up with well-known companies that have a rich history, cutting-edge aesthetics, and excellent franchise support.

For those looking for a long-term investment with a good return on investment (ROI), we have compiled a comprehensive list of the top 10 ethnicwear franchise possibilities in India.

India’s Best Ethnicwear Franchise Opportunities in India To Consider For 2026

FabIndia Franchise

• Initial Capital Needed: 60-70 Lakhs
• Franchise Cost: 15–20 million rupees
• The recommended amount of space is 1,000 to 1,500 square feet

FabIndia is a well-respected name in the sustainable fashion and Indian handicrafts industries. Customers in both metropolitan and semi-urban areas love its extensive selection of ethnicwear for men, women, and children. Store layout, merchandise, and logistics are all heavily supported by the FabIndia franchise concept. Its premium positioning, devoted client base, and high brand recognition are assets that investors can profit from.

Investors' Reasons for Choosing FabIndia:

• Sustainable and handcrafted ethnicwear is in high demand.
• We guarantee repeat sales with our diverse product portfolio.
• Track record of success for franchises throughout various geographies

Manyavar Franchise:

• Required Investment: 50 to 60 Lakhs
• Cost of Franchise: ₹10–15 Lakhs
• Recommended Floor Area: 800-1,200 sq. ft.

In India, manyavar is a men's ethnic wear staple, particularly for major events like weddings and festivals. Many people who are looking for high-end ethnicwear frequent the store for its selection of sherwanis, kurtas, and Indo-western styles. There is a well-established supply network, marketing assistance, and a trusted brand name that investors may tap into by purchasing a Manyavar franchise.

Value to Investors:

• Prominent position in the men's ethnicwear market
• As wedding seasons come and go, so do regular adjustments to the collection.
• More customers and more money in the till are the results of well-known brands.

Biba Franchise:

• Required Investment: ₹50-70 Lakhs
• Cost of Franchise: ₹10–15 Lakhs
• Recommended Floor Area: 800-1,200 sq. ft.

Biba is a go-to for trendy ethnic apparel for ladies. It combines classic style with modern trends with its seasonal collections, bold designs, and modern cuts. Franchisees of Biba receive help with marketing, inventory management, and training through the company's model. Investors seeking a steady stream of income will find it appealing because of its widespread appeal in both metro and tier-2 cities.

Value to Investors:

• Vast clientele spanning multiple generations
• Seasonal initiatives and robust marketing assistance
• Impressive return on investment (ROI) possibilities as a result of committed brand loyalty

W For Women:

• Required Investment: 45-60 Lakhs
• Investment Required: 8-12 Lakhs
• Needed Space: 700-1,100 (square feet).

If you're looking for ethnicwear for both work and play, go no further than W for Woman. Urban families and professional women love its modern looks. The label is known for its high-quality materials, one-of-a-kind designs, and customer-first philosophy. Brand awareness, adaptable shop layouts, and a scalable business model are all advantages for franchisees.

Value to Investors:

• An increasing number of metropolitan working women are seeking
• Strong brand support means minimal risk.
• Possibility of serving the casual clothing and formal wear markets

Soch Franchise:

• Needed Investment: ₹40-55 Lakhs
• Franchise cost: 5-10 million rupees
• Nearly 600 to 1,000 square feet of space is required.

With its fashionable Indo-Western and traditional Indian garments, Soch has established a name for itself in the women's ethnicwear market. Its designs incorporate both modern and classic elements. In addition to having access to high-quality goods, franchisees also receive thorough training and marketing support. Middle-class families love Soch because of its affordable style and reliable sales.

Value to Investors:

• Ethnic clothing that is both fashionable and reasonably priced attracts a wide audience.
• Franchising made easier with streamlined operations
• Attractive pricing leads to high client retention.

Global Desi Franchise:

• Required Investment: 45-60 Lakhs
• Start-Up Cost: ₹7-12 Lakhs
• Recommended Floor Area: 800-1,200 sq. ft.

The Global Desi label is well-known for its combination of modern style with traditional Indian ethnic elements. Its vibrant, young styles appeal to urban millennials in search of ethnic style. Brand loyalty, trend-focused product ranges, and effective marketing all work to the advantage of investors.

Value to Investors:

• Particularly popular with urban youth
• Keep coming back for more with our trendy collections
• Scalable, tried-and-true franchise model

Rangriti:

• Needed Investment: ₹40-55 Lakhs
• Franchise cost: 5-10 million rupees
• Nearly 600 to 1,000 square feet of space is required.

Women and young people will find vivid and reasonably priced ethnicwear at Rangriti. The brand is well-liked in tier-2 and tier-3 cities due to its emphasis on festive collections and casual ethnicwear. Strong brand marketing support, frequent collection updates, and efficient operations are all to the franchisees' advantage.

Value to Investors:

• Its low price and trendy design make it a hit in developing metropolises.
• Adaptable franchise model that may be used for many locations
• Seasonal collections tempt customers to buy more

Anouk By Pantaloons:

• Money Needed: ₹35-50 Lakhs
• Starting Investment: ₹5-8 Lakhs
• Nearly 600 to 1,000 square feet of space is required.

Affordable trendy kurtis, ethnic ensembles, and party clothes are available at Pantaloons' ethnicwear brand Anouk. Franchisees obtain access to training and operational support for their stores, and also the partnership with Pantaloons expands its presence in the market. Stylish, comfortable, and reasonably priced, the brand appeals to a wide range of consumers.

Value to Investors:

• Cheap ethnic apparel attracts a large customer base
• Having the support of a large retail chain lowers the investment risk
• Flexible product line caters to different market niches

B Label By Biba

• Money Needed: ₹35-50 Lakhs
• Starting Investment: ₹5-8 Lakhs
• Around 500 to 900 square feet of space is required.

B Label, a Biba sub-brand, offers affordable ethnic dress perfect for parties and everyday wear. Newcomers to ethnic clothing and younger demographics are likely to be its target customers. Nonetheless, Partnering with a well-known and respected brand allows franchisees to reach a wider audience.

Value to Investors:

• Reasonably priced products attract a large audience
• Improves trustworthiness through strong brand recognition
• The store's compact shape helps to lower operational expenses.

Meena Bazar

• Time and Money Needed: 50 to 65 Lakhs
• Cost of Franchise: ₹10–15 Lakhs
• Recommended Floor Area: 800-1,200 sq. ft.

Popular ethnic clothing label Meena Bazaar is known for its bridal collections, sarees, and also lehengas. It has a dedicated following thanks to its high-end positioning and seasonal allure. A franchise is a secure investment for ambitious business owners because of the training, merchandising, and marketing support it provides.

Value to Investors:

• Renown in the wedding as well as party apparel industries
• Ensuring strong profitability through premium positioning
• The most thorough franchise assistance to ensure seamless operations

Why Invest in an Ethnicwear Franchise in 2026

Numerous factors, including cultural events, weddings, and the rising popularity of traditional attire in formal contexts, are driving the ethnicwear market in India. Thus, Buying into an existing franchise model lessens the dangers of venturing out on one's own by offering:

• Reputational Strength: Instantly Draws in Customers
• Reliable Business Model: Minimises Redundancies in Function and Inventory
• Helps new business owners get up to speed faster in marketing and also operations
• Ensuring a constant stream of revenue from different product lines is the goal of product diversification.
• Using these benefits, serious investors can grow quickly, enter new cities, and earn more money.

To Conclude,

One of the best strategic moves an investor can make in 2026 is to team up with a well-established ethnicwear franchise. In addition to a large potential customer base, well-known brands, and flexible business models, popular Indian fashion labels such as FabIndia, Manyavar, Biba, and Meena Bazaar provide substantial franchising opportunities. The ethnicwear industry in India is expanding, as well as entrepreneurs can take advantage of this trend by purchasing one of these top 10 franchises.

Get in touch with top-performing companies and expert franchise support through FranchiseBazar if you're ready to take your franchise journey to the next level and investigate the greatest ethnicwear franchise opportunities in India.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.