Written By: Gouri Ghosh

With rapid economic growth, the Indian jewellery sector is flourishing ever since on, so is Pune. Becoming a cultural hub with rapid economic growth, Pune is the city where luxury business ventures, including jewellery store franchises, are witnessing a boom. Investing in a jewellery franchise in Pune is one of the top choices for entrepreneurs ready to enter this lucrative market whose potential is vast.

While considering the opportunities franchisors can create within Pune, this blog will take you through the top 10 jewellery franchises sustaining in the year 2025. Whether a premium or budgeted brand, this guide shall help you with the know-how, franchise fees, benefits, and market status.

Reasons To Invest In A Jewellery Franchise In Pune

Pune is among the rapidly developing cities in India, where there is growth in disposable income, urbanization, and an inclination toward branded jewellery. Hence, there has been a studious demand for jewellery franchises, making 2025 an excellent time to invest. Here are the reasons why:

• High Market Demand: Because of the increasing economy of Pune, people are shifting toward purchasing branded and certified jewellery, away from local and unverified stores. This trend is driven by a far greater trust in the quality and authenticity of brands.
• Franchise Support: A complete package of support from jewellery brands with distribution, advertising and marketing facilities, staff training, inventory management, and regular operational support has made setting up a business smooth.
• Proven Business Model: Once in bed with a reputed jewellery brand, your risk decreases dramatically compared to starting a new jewellery shop from scratch.
• Higher ROI: Retail in gold and diamond jewellery shines with profits which are a grateful long-term bet. 

Top 10 Jewellery Franchises in Pune (2025)

1. Tanishq Jewelry Franchise

Tanishq, a Tata company, is India's most trusted jewelry retailer with a reputation for being an expert in unique gold, diamond, and platinum collections. The brand is a category leader with immense brand loyalty.

Investment & Requirements:

• Investment Required: INR 2-5 crore
• Franchise Fees: Varies based on store size and territory

Benefits for a Tanishq Franchise Owner:

• Trust & Reputation: Being Tata-backed, Tanishq enjoys a high level of confidence from consumers.
• Standardized Training: National advertising and promotion are an added benefit to the franchisees.
• Craftsmanship: The jewelry’s quality is assured, and the same goes for design.

Why Choose Tanishq?

• Loyalty of Customers: Easy transparent pricing follows ethical trading practices, making repeat customers.
• Top Quality: Tanishq offers hallmark-certified gold and crafted diamond jewelry of great quality.
• Strong in Sales and Profits: The brand recognition ensures that it will generally be visited by many customers, producing continuous sales.
• Suits investors looking for a trusted high-end brand that offers an existing established customer base and future growth.

2. Kalyan Jewellers Franchise

Kalyan Jewellers is one of India's leading jewelry brands. They have a high presence across India, the Middle East, and Southeast Asia. They deal in luxurious gold and diamond jewelry supported by extensive advertising campaigns.

Investment & Requirements:

• Investment Required: INR 3-6 crore
• Franchise Fee: Among the higher fees of any jewelry brand and provides full support towards branding and marketing.

Benefits for a Kalyan Jewellers Franchise Owner:

• High-End Customer Base: High-end buyers ensure steady revenues.
• Strong Advertising Support: Kalyan Jewellers utilizes celebrity endorsements to run large-scale campaigns.
• Diverse Jewellery Selection: Traditional, contemporary, bridal; gold, diamonds, and platinum.

Why Choose Kalyan Jewellers?

• Brand Recognition: A well-established name with excellent national and international coverage.
• Collections of High Quality: Well-renowned in this sphere for being exceptionally crafted with exclusive designs. 

3. Franchise Malabar Gold & Diamonds

Malabar Gold & Diamonds is an international jewellery brand with a remarkable presence in India, the Middle East, and other parts of the world. They specialize in gold, diamond, and platinum jewellery, making them one of the strongest contenders among high-end jewellery brands.

Investment&Requirements:

• Investment Needed: INR 3-7 crore
• Franchise Fee: More than for local brands and worldwide marketing, brand support, and business training.

Reasons to own a Malabar Gold & Diamonds Franchise:

• International Brand Appeal: Malabar is well recognized by many countries, making it a first-choice brand for NRI and other customers globally.
• Exclusive Jewellery Designs: The brand offers a mix of designs in Indian, Arabic, and Western styles for the varied tastes of customers.
• Comprehensive Marketing Support: Franchisees shall be provided with extreme branding and promotional support.

What is so special about Malabar Gold?

• Trusted: One of the trusted name brands developed into a brand over a long period of time.
• Heavy Demand: There exists constant demand for gold and diamond jewellery for weddings and festivals.
• Goofy: Sound corporate guarantee to avow that the investment risks are minor.
• Best for investors who are searching for an engaged internationally known jewellery brand that holds a very reachable high-status in the market and offers vast profitability.

4. Franchise: PC Jeweller

PC Jeweller is a good mix of modern and traditional jewellery sold at affordable prices, probably a good choice in favour of a mid-range investor wanting a viable business model.

Investment&Requirements:

• Investment Needed: INR 1.5-3 crore
• Franchise Fee: Comparatively low yet in the range of other jewellery brands.

Reasons to own a PC Jeweller Franchise:

• Affordable and Elegant: The brand targets the middle class and upper middle class since their prices are not extreme.
• Strong Market Presence: The PC Jeweller is rapidly expanding throughout India, enhancing brand visibility.
• Fast Return on the Investment: Comparatively low investment means a lower investment, returning upfront franchisees' cost much sooner. 

Benefits of Owning a PC Jeweller Franchise:

• Affordable Yet Elegant Jewellery: The brand essentially is into budget jewellery for middle-class and upper-middle-class customers.
• Strong Market Presence: The brand PC Jeweller is rapidly gaining visibility with the expansion in India.
• Faster ROI: Since these investments are lesser than the premium ones, franchise owners have faster returns on investment. 

Why PC Jeweller?

• The Budget Factor: Investment is lesser compared to high-end brands like Tanishq and Malabar Gold.
• Diverse Clientele: Offers jewellery for traditional buyers and modern buyers, thus maximizing sales opportunities.
• Steady Growth: Rapidly expanding network ensures profitability.
• Best for entrepreneurs with moderate investment capacity looking for a fast-growing jewellery brand with high affordability.

5. Joyalukkas Jewellery Franchise

Joyalukkas jewellery franchise has a global presence and is admired in India and foreign countries. Bridal and traditional gold jewellery is in strong demand due to the nature of the Indian wedding and occasions associated with it.

Investment: INR 2-4 Crore

Franchise Fee: Varies by location and store size

• USP:
• Renown for high-quality gold and diamond jewellery
• Strong local brand presence with an international reputation
• Good craftsmanship and innovative design
• Trusted by millions of customers

Reasons to Invest in Joyalukkas:

• The name Joyalukas enhances brand presence to ensure a constant arrival of customers. 
• A well-diversified range of jewellery gifted with artistic designs promises good revenue for every franchisee.

6.Senco Gold & Diamonds

It is one of the fastest-growing jewellery brands in India, with trendy and traditional jewellery that is affordable. 

Investment Required: INR 1-3 crore

Franchise Benefits:

• Investment is less compared to premium jewellery brands
• Faster returns
• Brand recognition exists; market presence shortly after growing

Why invest Senco Gold? 

The brand is known for affordable prices, thus giving it a larger customer base. The pace of growth in Maharashtra directly assures stable growth for the business and high customer engagement.

7. Orra Jewellery Franchise

Orra is a luxury brand with a focus on diamond and platinum collections. It caters to clientele with deep pockets. 

Investment Required: INR 2-5 crore

Franchise Fee: High but includes premium branding and marketing support. 

USP:

• Focus on high-end designer jewellery
• Exclusivity in the luxury market.
• Stellar brand presence in the diamond and platinum segments.

Why Choose Orra?

 If you are looking to invest in a niche luxury jewellery brand with an affluent customer base, Orra will be your right choice. The high-end jewellery market has solid demand and ensures that the margins remain premium.

8.GRT Jewellers Franchise:

GRT Jewellers is a household name in South India that is known for traditional designs and quality gold in ethnic jewellery.

Investment Required: INR 1.5-3 crore

Franchise Advantages:

• Strong brand reputation with loyal clientele.
• Specializes in high-quality Indian traditional jewellery.
• Provides extensive training and support for franchise-related business.

Why GRT Jewellers?

GRT Jewellers is a brand name trusted by customers targeting the South Indian market. Because this is pervasive in its products for traditional Indian jewellery, the demand is constant, making for a very profitable business.

9. TBZ - Tribhovandas Bhimji Zaveri Franchise:

TBZ (Tribhovandas Bhimji Zaveri) is one of the eldest and earliest names in the jewellery field in India, known for its rare craftsmanship and exquisite heritage.

Investment Required: INR 2-4 crore

Franchise Benefits:

• Established brand trust over decades
• Very loyal customer base with a huge amount of repeat business
• Attractive margins with premium pricing

Why TBZ?

The legacy of TBZ gives it a big trust in the Indian market for jewellery. Customers value its beautiful designs and craftsmanship, ensuring steady profitability for franchise owners.

10. CaratLane Franchise (by Tanishq):

CaratLane is the modern-day jewelry brand which operates online and offline,if you are looking to invest, it is quite unique since it captures the digital side of retail sales along with store-based sales.

Investment Required: INR 50 Lakhs-1.5 crore.

Franchise Benefits:

• Much lower investment than the traditional jewellery brand
• Strong digital presence with the omnichannel business model
• Backed by Tanishq, a trusted name in Indian jewellery

Why CaratLane?

CaratLane gives a wonderful opportunity for entrepreneurs to get into both online and offline jewellery selling with lower financial risk than standard practice. CaratLane is currently in a position to entertain young customers who strive for trendy, lightweight jewellery and are technologically savvy.

How to choose which jewellery store franchise in Pune is correct?

When you consider a franchise for jewellery in India for investment, few tips:

• Investment Budget: Comparison on prices of jewellery franchises in Pune can get you the best suitable franchise you can invest in.
• Brand Reputation: Choose a franchise with a stronger market image.
• ROI & Profit Margins: Make sure you know whether the franchise offers good returns on investments.
• Market Demand: Find out what the customer likes along with market competition in Pune. 

Process of Getting Started With a Jewellery Franchise in Pune

• It would have been better if you researched the best jewellery franchise business opportunities available in Pune.
• Once you finish the research, speak to the particular brand for precise investment requirements, fees, and other conditions.
• Pick a Prime Location: Pick a free high-footfall area for high sales.
• Fulfill all Legal Formalities: Obtain all required permits and licenses.
• Store and Marketing Preparations: Use the brand with support in advertising, marketing, and customer engagement.

Conclusion

The year 2025 may be the best time to invest in a jewellery franchise in Pune since increased demand and changing consumer styles attract consumers. Choose between Tanishq and Kalyan Jewellers, Malabar Gold and CaratLane: All brands have a competitive edge and great scope for profits.

If you are ready to take the plunge, check with other jewellery franchises in Pune bastion cost along with checks for viability against your planned budget, and if it works, start your venture into franchising in the jewellery business! 

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.