Written By: Shruti Agrawal

The baby and kids market caters to people between the age group of 0-14 years. India with such a huge population makes it a big market for Baby and Kids Retail franchise businesses in India.

Did you know, India is one of the largest contributors to this sector? Yes, you heard that right. Moreover, by December 2022, it was only the kid's apparel market that was valued at around USD 21.1 billion.

In India, parents' life revolves around their kids. Parents try to provide every possible thing in the world, with the increasing consumerism and more disposable income in the hands of people, allowing the parents to spend more on their kids.

These retailers and their franchises, who have already established their brands are targeting the market which lures both parents and their kids.

So, doesn’t it look like a profitable venture to start? 

Top 7 Baby and Kids Retail Franchises in India for 2023

Baby and Kids Retail Franchises attract consumers. Therefore, this makes it one of the feasible businesses for entrepreneurs who want to enter the business world without focusing much on its associated risk and enjoy the perks of an already established brand.

Here are the best baby and kids retail franchises in India.

1. FirstCry

A Pune-based company, which was started in 2010, by Supam Maheshwari and Amitava Saha, with the spirit to reach the masses, who have limited or no access to kid's finest apparel and other baby care products.

It is kind of a trailblazer in the kids and baby products sector. It has both online and offline presence and provides a diverse range of products including apparel, toys, feeding and nursing, body care products, fashion accessories and much more.

Franchisees get benefitted from a recognizable brand, comprehensive training, and ongoing support, making Firstcry an attractive choice for those entrepreneurs who try to enter the baby and kids retail franchise market.

• Investment: INR 20 lakhs-30 lakhs

2. Xtro Kidswear

A brand which was born in Coimbatore, India, in 2012. The brand promises to be a gateway to the world of vibrant fashion for kids. It is a leading kids' apparel brand that seamlessly combines comfort with fashion.

Xtro provides innovative and premium quality products, which are affordable and targets different income groups of people. It celebrates the individuality of every kid with its unique designs.

Joining the Xtro Kids Apparel franchise promises an exciting journey in the retail industry, catering to the ever-evolving tastes of young fashionistas and their parents. It's an ideal path for business-savvy individuals with a passion for shaping the next generation's style.

• Investment: INR 1 crores-2 crores

3. MeNMoms

Me N Moms is a brand established in the year 1994, by Mr Naresh Khatar. And since its establishment, it has been the first choice of parents and kids, who want to style in the latest and trendy fashion of international standard.

The brand has more than 100 plus franchisees in India. All its stores promise a warm, comfortable, and personalized experience. The brand promises luxury, ease, and comfort to modern Indian mothers and their kids.

Joining the Me N Moms franchise ensures a rewarding journey in the retail sector while contributing to the well-being of little ones and their parents. It's a promising avenue for business enthusiasts passionate about childcare.

• Investment: INR 30 lakhs-40 lakhs

4. Gini AND Jony

The brand has had its presence for the last four decades. Established in the 1980s by Lakshmi Brothers, three ordinary men, who dreamt of creating something extraordinary i.e. " Being not just big But the Very Best", sells apparel for kids under its brand, which is a mix of company-owned and franchise outlets.

It's a distinguished brand, which is known for its high-quality children's clothing and accessories. It caters to parents, who are seeking fashionable options for their kids, with a wide array of apparel, footwear, and accessories for children of all age groups. 

The franchise's focus on fashion, combined with its established brand presence, position it as a premier choice for franchisees aiming to venture into the baby and kids retail sector.

• Investment: INR 30 lakhs-50 lakhs

5. Toonz Retail

Started in 2010, as a brainchild of Sharad Cenkta and Ankur Agarwal. Sharad struggled on his weekends, running from shop to shop to get essentials for his kid and finally, the idea of Tonz clicked in his head and he shared the idea with Ankur.

Since finding the right product for the kids is tedious, at Toonz parents get everything under one roof. It made more than Rs. 100 crore in sales, and there are more than 100 franchisees in India, both in Tier 1 and Tier 2 towns. The products are priced keeping in mind different income brackets of people.

Franchisees can benefit from Franchise's strong support system, including inventory management and marketing strategies.

• Investment: INR 20 lakhs-30 lakhs

6. Miniklub

It was established in 2013, a Bengaluru-based company, which is led by a women entrepreneur named Anjana Pasi.

Creating inspiration for so many women, the kid's apparel company made a mark by having a turnover of more than Rs. 100 crore, grown as an omnichannel brand and has a strong presence in 450 plus multi-level brands. It has around 55 stores in 28 states.

The brand captures the spirit of childhood and focuses on the comfort and safety of kids. Its core spirit is focused on sustainable manufacturing and delivering high-quality kids' products in the market and ultimately making a thoughtful brand.

The franchisees who want to expand their presence by being thoughtful and spreading joy among kids and filling the life of parents with ease must invest in MiniKlub.

• Investment: INR 30 lakhs-50 lakhs

Also Read: Miniklub has huge expansion plans across the country.

7. Lilliput

Another Indian clothing Brand, based in Delhi, was established in the year 2003 by Sanjeev Narula. The Brand has a presence in both domestic and international markets.

The brand has more than 135 exclusive brand outlets and more than 100 large-format multi-brand outlets. So, it is a well-established brand offering a diverse range of children's clothing. The brand is known for its trendy designs and high-quality material.

It caters to the wishes of parents who are looking for some stylish options for their kids.

And investing in a franchisee like Lilliput is an attractive proposition as the brand provides an extensive product range, along with its brand identity.

• Investment: INR 10 lakhs-20 lakhs

Why is it rewarding to start a baby and kids retail franchise business in India?

Investing in a baby and kids retail franchise business can be lucrative and rewarding. Starting a franchise itself narrows down several risks associated with a business and when it comes to the Kid's retail sector which is full of opportunities and is growing exponentially and allows entrepreneurs to enter this growing market segment.

So, here are some of the reasons why one must delve into the kid's franchise world:

1. Huge Market and Endless Opportunity

The kids’ market which is around 350+ million, is known for its consistent demand. Parents are constantly looking for the best products and services to cater to their kids as kids outgrow their clothes and toys quickly and they need continuous replacement. So, parents are open to losing their pockets when it comes to their kids.

So, a huge market base, continuous replacement, and less impact of economic fluctuation on the kid's market, really make it a lucrative business.

2. Established Brand Reputation and Proven Business Model

Since franchise businesses always have their edge that it has a proven business model and especially if it's a kid's retail sector. The reputable franchise brand already built a strong presence in the market, which translates into the trust and confidence of customers in the brand. This allows parents to choose the trusted and reliable one for their kids.

In a business with an established name and model, the franchisor always helps franchisees to get refined operations, marketing strategies, and communication with customers. Franchisees can leverage all such expertise and experience and can run the business smoothly.

3. Access to Franchisor's Resources

Franchisees can use comprehensive training and ongoing support provided by the franchisor. This includes product knowledge, operation strategies etc., along with this franchisee also gets to use the established relationships with different stakeholders including suppliers. It will help franchisees as they can do bulk purchasing and get competitive pricing.

Using these resources franchisee can always be on its toes and able to maintain the innovation. Ultimately helping in making the product both sustainable and trendy.

4. Fulfilling and Rewarding

Operating a franchisee which deals in baby and kids products, can be very fulfilling personally. Entrepreneurs can get the opportunity of owning a successful business and can also get the opportunity to contribute to the happiness and well-being of children by providing them with quality products that enhance both their external and internal persona.

To Conclude,

The satisfaction of knowing that your business is positively impacting the lives of families and children can be highly rewarding.

Nevertheless, it can be said confidently that the Baby and Kids retail market franchises are providing a plethora of opportunities for entrepreneurs who are looking for an opportunity to spread their arms in the business world.

Though, it is always better to do extensive market research, understand the targeted audience and find the franchise that can sync with your aspirations and goals.

Moreover, starting a kids' retail franchise business offers a host of advantages, including a stable demand, an established brand reputation, a proven business model, comprehensive training, access to suppliers, and the opportunity to tap into industry trends.

You can embark on a business journey that not only promises financial success but also enables you to play a significant role in enriching the lives of children and their families. Whether it's through clothing, toys, education, or other kid-centric offerings, a kids' retail franchise business holds the potential for a fulfilling and prosperous entrepreneurial endeavour.

Get in touch with us at FranchiseBazar to explore the latest baby and kids franchise opportunities in India.  Our expertise can help you choose the right brand as per your investment budget and get you on the road to becoming a franchise owner.  Click here to know how to make your baby and kids' product a franchise brand.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risks and discretion. FranchiseBAZAR or its Directors, disclaim any liability or risks arising out of any transactions that may take place due to information provided in this blog.