Top Global Brands To Enter into India Via Master Franchise in 2024-25

on May 27, 2024 | 3755 views

Written By: Nikita Janiya

India’s retail sector is seeing money for some time. Therefore, with a growing economy, increasing disposable income, and growing appetite for international brands, this country presents an attractive opportunity for large global companies Master franchising, a business model whose opportunity for it offers exclusive opportunities to grow its franchise network in a particular geographic area is proving to be a popular entry strategy

This blog explores the exciting world of master franchising in India and also discusses some of the top global brands that are likely to set foot in the country this way by 2024-25.

The rise of Master Franchise in India

The Indian retail sector is growing rapidly. Traditional mom-and-pop stores are giving way to structured retail like department stores and department stores. This addition offers a perfect entry point for international companies looking to gain a foothold in the Indian market.

Master franchising offers many benefits for both franchisors and master franchisees. It provides a quick and efficient way for franchisees to enter new markets. The main franchisee, who is usually a well-established local player, has the market knowledge, infrastructure, and resources required to navigate the challenges of the Indian market

For master franchisees, global brands provide brand recognition, established business plans, and access to international expertise. This collaboration creates a win-win situation for both parties and accelerates brand development and market growth.

Growing Master Franchise Industry in India: Profitable Opportunity awaits

The master franchise model doesn’t just facilitate international production; India itself has a booming industry. Let’s dive deeper into the numbers that paint a promising picture for entrepreneurs and aspiring master franchisees.

Master Franchise Industry in India: Statistics don’t lie

According to a report from the Franchise Association of India (FAI), the Indian franchise industry is estimated to be worth ₹2.1 lakh crore (US$27.3 billion) by 2025. Master franchising is a major contributor to this growth, and is estimated to exceed 30% of the total franchise market.

This growth is structured by various aspects:

  • Reduced risk for franchisees: Compared to starting a business from scratch, master franchising offers a proven business model, brand recognition, and support from franchisees for this reduces the franchisee’s risk of he will greatly undermining the defeat.
  • Fast-moving market: Experienced franchisees leverage their local knowledge and established networks to rapidly scale brands and establish a strong foothold in the marketplace
  • Increased economies of scale: Rightsholders benefit from greater purchasing power and easier operations, leading to cost efficiencies and profitability
  • Mutual profitability: The success of the master franchisee is directly related to the success of the franchisees. This shared interest creates a mutual partnership that benefits both parties.

Profit potential for master franchisees

A study by Asocham shows that master franchises in India can achieve profit margins of 10% to 20% although exact profits depend on various factors such as location, brand, efficiency, the potential for great returns is undeniable

Master Franchising: The Gateway to Success

Here are a few snapshots of the key success factors as a franchisee in India:

  • Market research and due diligence: Thorough analysis of the target market, competitor analysis, and careful evaluation of the franchisor’s business model are critical to success.
  • Strong Business Skills: Experienced franchisees require strong business skills, leadership skills, and the ability to manage a large network of sub-franchisees
  • Financial resources: Major franchises generally require a significant initial capital investment to cover franchise fees, store set-up costs, and marketing expenses. Adequate funding is important.
  • Business Improvement: Efficient store operations, strong inventory management, and exceptional customer service are key differentiators in a competitive market.

Top contenders for the master franchise to enter in 2024-25

Fashion and Lifestyle

  • Bershka (ABFRL): ABFRL, a leading Indian fashion brand and retailer, has already signed an agreement to bring Bershka, the famous Spanish fashion brand known for its premium and affordable brands, to India by 2024. The move growing Meeting the demand is fast fashion trends among Indian youth.
  • Galeries Lafayette (Reliance Brands Ltd): A possible partnership between Indian retail giant Reliance Brands and renowned French department store chain Galeries Lafayette could be finalized This partnership offers a curated selection of international luxury goods in building one down will be available to Indian consumers.
  • Old Navy (presumably): Old Navy, a well-known American clothing company that offers affordable casual clothing for the whole family, could be a strong contender for a professional contract award in India The brand's focus on value and everyday essentials fits well with India's growing middle class.
  • Pull&Bear (presumed): Pull&Bear, the new brand of the Inditex group, which specializes in fashionable apparel for young adults, may enter the Indian market through a master franchise With youth and enthusiasm it's hot it takes India's fashion-forward youth.

Food and drink

The Coffee Club (presumably): Coffee Club, a popular Australian cafe chain, known for its relaxed atmosphere and variety of coffee and food offerings could be a plus if India’s burgeoning cafe culture wants to add the Brand's focus on quality and community building One of India's growing city centers Get the dependent.

Growing appetite for international brands: Indian clients are embracing worldwide tastes

The Indian consumer loves shopping, and increasingly more their cart is full of international manufacturers. This alternate in buying conduct points to an encouraging fashion: the developing urge for food for worldwide happiness.

Let’s dig deeper into the drivers of this trend and analyze what it manner for worldwide corporations trying to set up a foothold inside the Indian market.

Factors Affecting International Brands

1. Increasing disposable earnings: India’s monetary increase has caused a enormous growth in disposable income. This is in particular most of the center magnificence. This new shopping energy allows customers to look for luxury products and reviews.

2. Exposure to worldwide tendencies: Internet and satellite tv for pc television have exposed Indian clients to global lifestyles and trends. Moreover, this ever-growing quantity of information increases the preference to mimic this stuff to enhance one's existence.

3. Symbols of aspiration and standing: International brands are regularly seen as popularity symbols in India. The worldwide emblem is considered to offer high fine, state-of-the-art design, and a unique persona, putting the owner aside from the crowd

4. The changing retail panorama: Modern supermarkets and the upward thrust of e-commerce channels have facilitated get right of entry to a wide range of international manufacturers and the convenience and extensive choice presented by way of these channels borders on international options further inspire studies.

Five. Consumer Desire for Change: Indian customers are fairly emblem-conscious and quality-pushed. International manufacturers frequently have a reputation for high-quality manipulation and also innovation, in keeping with these growing priorities.

Implications for Worldwide Brands

1. Local manufacturing is fundamental: While worldwide brands are coveted, entire customization isn't usually necessary. Understanding and assembly community preferences in terms of product services, pricing techniques, and advertising campaigns is crucial to achievement.

2. Building Brand Trust: Indian customers value agree with and authenticity. Moreover, building a robust emblem picture through effective advertising and marketing and commitment to best becomes crucial for global brands to set up themselves inside the marketplace.

Three. Omnichannel presence: Today’s customers assume a continuing buying experience across on-line as well as offline channels. International corporations want to establish a sturdy omnichannel presence to fulfill converting patron conduct.

4. Focus on cost proposition: Perceived value is still a element for many Indian customers. International producers want to surely articulate their fee proposition and provide products worth of top class pricing.

5. Partnering for achievement: Master franchising can be a powerful tool for international manufacturers entering the Indian marketplace. Therefore, partnering with a neighborhood player with marketplace information can accelerate the movement of the logo and navigate the demanding situations of the Indian market.

Implications for international brands

1. Local manufacturing is key: While international brands are coveted, complete customization is not always necessary. Understanding and also meeting community preferences in terms of product offerings, pricing strategies, and marketing campaigns is critical to success.

2. Building Brand Trust: Indian consumers value trust and authenticity. Therefore, building a strong brand image through effective marketing and commitment to quality becomes important for international brands to establish themselves in the market.

3. Omnichannel presence: Today’s consumers expect a seamless shopping experience across online and also offline channels. International companies therefore, need to establish a strong omnichannel presence to meet changing consumer behavior.

4. Focus on value proposition: Perceived value is still a factor for many Indian consumers. International manufacturers need to clearly articulate their value proposition and offer products worthy of premium pricing.

5. Partnering for success: Master franchising can be a powerful tool for international brands entering the Indian market. Also, partnering with a local player with market knowledge can accelerate the movement of the brand and navigate the challenges of the Indian market.

The future of grasp franchising in India is brilliant

The Indian marketplace gives a golden possibility for worldwide brands. By expertise the evolving aspirations of clients and also adopting a strategic method that mixes global attraction with local relevance, international brands can carve out a gap for themselves inside the hearts of Indian purchasers and their minds.

This thrilling adventure of a global brand embracing the Indian marketplace guarantees to be a win-win scenario for each events. Moreover this is providing Indian consumers with the excellent selection of products and international emblem get right of entry to a bigger market if it is growing.

The prospects for the grasp franchise commercial enterprise in India continue to be exceptionally mind-blowing. Also, there are many motives for this shiny prospect:

  • Growing retail area: The Indian retail quarter is anticipated to witness a CAGR (Compound Annual Growth Rate) of 8-10% inside the coming years, therefore developing fertile floor for brand spanking new franchise groups
  • Changing purchaser options: Indian purchasers are increasingly more embracing international manufacturers, further increasing the call for for grasp franchises
  • Government Support: The government actively promotes franchising by way of offering projects consisting of regulatory rest as well as tax incentives. This supportive environment enhances the heavy franchise commercial enterprise.

Also Read:  Master Franchise Opportunities in Top 7 Emerging Segments in India 2024


India’s retail panorama is undergoing a main transformation. This is so with master franchising emerging as the preferred manner for global brands to enter this growing market. Over 1.Four billion human beings, growing disposable earnings, and also middle-elegance growing executives offer India an extraordinary possibility for global enlargement

Ready to join the Indian retail revolution? Whether you’re a worldwide emblem searching out a grasp franchise associate or a potential entrepreneur interested by exploring master franchise opportunities, the time to behave is now. Do due diligence, behavior market studies, and also embrace the mammoth ability that India gives.

Connect with us at Franchisebazar.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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