Written By: Bandana Gupta

Franchising offers a scalable business model—expanding brands efficiently while providing franchisees with a proven system, including training, marketing, and operational support. For investors, choosing the right industry is key. One sector currently booming in India is optical retail. 550 million Indians suffer from uncorrected refractive errors according to the New Indian Express.

Poor vision is a leading cause of road accidents. The demand for affordable, high-quality eyewear is soaring. With rising awareness and evolving consumer needs, investing in an optical franchise is a high-potential opportunity. The market is there. The demand is growing. The time is now.

Reason to choose Optical Franchise India:

Here are some of the good reasons to choose the optical franchise business.

A Clear Vision for Investment:

India's vision care market is rapidly growing yet remains underserved, offering tremendous opportunities. Half of the population requires vision correction, and there is only one optical store per 70,000 people, creating a significant service gap. 

While 30,000 optometrists graduate every year, the demand for eye care far exceeds the supply, as highlighted by the World Health Organization in 2016. This shortage underscores a clear and pressing need for optical services. Investing in an optical franchise isn't just a business opportunity—it's a necessity. It's the perfect time to bridge the gap, serve millions, and build a prosperous business in an expanding industry.

Vast Unexplored market:

Around 80% of India’s optical market remains unorganized, creating a huge opportunity for entrepreneurs. Only 20% of the market is standardized, leaving room for innovation and growth. With rising demand for affordable, reliable eyewear, now is the time to capitalize on this emerging market and build a profitable business in a booming industry.

Booming Eyewear Industry

The eyewear industry is experiencing significant growth, with the global market valued at 90 billion and expected to reach 140 billion shortly. In India, the eyewear market was valued at Rs. 8400 crores in 2016 and is projected to expand to Rs. 12,600 crores. 

The sector is growing rapidly, fueled by a 30% compound annual growth rate (CAGR), as consumers increasingly opt for trendy and fashionable eyewear. Additionally, the luxury segment in India holds massive untapped potential. For entrepreneurs seeking a long-term, profitable opportunity, the optical market is primed for growth and success.

Limited Understanding of Eye Health:

With 12 million blind people in India, making up one-third of the global blind population, the need for quality eye care is urgent. Cataracts and refractive errors are the leading causes, driven by limited access to eye care and low awareness.

By investing in an optical franchise, you can bridge this gap, offering affordable eyewear and raising awareness about eye health. It's a valuable investment that not only benefits the community but also promises a profitable future

The Growing Opportunity in Optical Franchises

The eyewear industry in India is booming, with endless growth opportunities. A key advantage of starting an optical franchise is the low capital investment required. Many companies offer franchises at affordable costs, leading to a surge in demand. Existing optical franchises are already flourishing, making this the perfect time to turn your dreams into a profitable reality.

The top optical Franchise stores:

Lenskart :

Lenskart has revolutionized the eyewear industry. With its cutting-edge online platform and exceptional product offerings, Lenskart quickly emerged as a dominant force in the market. The brand's success has attracted a loyal customer base and entrepreneurs seeking lucrative investment opportunities in India’s thriving eyewear sector.

Benefits of owning a Lenskart franchise :

• Brand Recognition: Benefit from Lenskart’s established reputation and customer trust, reducing effort in attracting sales.
• Comprehensive Support: Receive training on store design, marketing, inventory management, and customer service.
• Quality Merchandise: Access a wide variety of top-quality eyewear at competitive rates, appealing to diverse customer preferences.
• Increased Success: Leverage Lenskart’s expertise and proven business model to enhance the chances of success.
• Investment: Approximately around 30 Lakhs - 50 Lakhs

Titan Eyeplus :

A flagship brand of Titan Company, Titan Eyeplus boasts 860 plus stores across 384 cities, setting the standard in eyecare, innovation, and customer satisfaction. Offering comprehensive vision solutions, it features the 20-Step Zero Error eye test and Titan EyeX smart eyewear, redefining the optical experience in India.

Why Franchise with Titan Eyeplus:

• Established Brand Power – Backed by Titan Company, Titan Eyeplus enjoys strong market recognition, ensuring high foot traffic and brand recall.
• Cutting-Edge Eyecare – From the 20-Step Zero Error eye test to smart eyewear innovations, the brand leads in optical technology.
• Diverse Product Selection – Offering 1,000+ frames from 40+ top brands like Ray-Ban, Oakley, and Cartier, catering to a broad customer base.
• Customer-First Experience – An interactive store format, transparent pricing, and free spectacle insurance enhance trust and satisfaction.
• Proven Profitability – A successful business model with low risk and high returns, making it a lucrative franchise opportunity.

ClearDekho :

ClearDekho continues to offer Rs. 1 frames, making eyewear accessible to all. Growing 1300% in three years, it reaches even small towns and villages with seamless delivery. Offering both online and offline shopping, it’s a high-growth franchise opportunity available on its official website.

Why Franchise with ClearDekho?

• Hassle-Free Operations – The FOCO model ensures the company handles staffing, training, inventory, marketing, and customer service, minimizing franchisee workload.
• Low Investment, Low Risk – A cost-effective entry into the eyewear market with reduced risks thanks to a proven business model and strong brand backing.
• Affordable, Trendy Eyewear – A wide range of stylish, budget-friendly eyewear attracts a diverse customer base.
• Comprehensive Support – From store setup to marketing and operations, franchisees receive end-to-end assistance for success.
• High Market Potential – India’s booming eyewear industry offers immense growth opportunities for franchise owners.
• Strategic Location Assistance – Expert guidance in choosing prime store locations based on market potential and demographics.

Himalaya Optical :

Starting with a single store in 1935, Himalaya Optical has become a trusted name in India’s eyewear and eyecare industry. With a commitment to innovation and quality, it has introduced advanced ophthalmic lenses and vision care solutions to the market. Backed by 75+ years of experience, the brand continues to expand, offering world-class optical products and total eye care solutions nationwide.

Why Choose Himalaya Optical?

• Wide Range of Eyewear – A diverse collection of designer and private label frames to suit every style and budget.
• Guaranteed Authenticity – All products are 100% genuine, sourced from trusted brands.
• Commitment to Eye Health – More than just fashion, Himalaya Optical focuses on quality vision care and expert services.
• Fashion-Forward Selection – Trendy, stylish eyewear that keeps up with the latest global trends.
• Exceptional Customer Experience – A reputation for outstanding service, ensuring a smooth and satisfying shopping journey.

GKB Opticals :

Founded in 1959 in Agra, GKB Opticals Group stands as the largest optical company in India, specializing in ophthalmic lenses and eye care. The brand bridges the gap between global eyewear quality and Indian affordability, offering premium materials crafted into a wide variety of stylish, colourful frames. With an extensive collection that caters to all tastes and preferences, GKB ensures you’ll find the perfect pair of glasses to match your style.

Why Choose GKB Opticals?

• Top-Quality Eyewear – Offering a selection of premium eyewear from both global and Indian brands.
• Convenient Home Service – Get frame trials and an eye check-up at home with GKB’s personalized service.
• Virtual Try-On – Use the virtual try-on feature to experiment with different frames from the comfort of your home.
• Blue-Cut Protection – Pro Tech lenses to block harmful blue light, protecting your eyes from digital strain.
• Exclusive Branded Eyewear – A wide range of top branded eyewear, including Ray-Ban, Oakley, Tommy Hilfiger, and more.
• Gift Cards – Redeemable gift cards available for use at any GKB Opticals store across India.

How to Start Your Optical Franchise Journey

• Do Your Research – Begin by exploring different companies in the optical sector that offer franchise opportunities.
• Examine Franchise Models – Investigate the various franchise structures and investment models they provide.
• Review Their Websites – Thoroughly read through the company's website to understand their requirements, terms, and conditions.
• Connect with Sales Representatives – Reach out to their sales team for a deeper understanding of the franchise details and offerings.
• Compare and Decide – Finally, evaluate your options, comparing each brand’s benefits, support, and potential for success.

Understanding the Cost of Opening an Optical Franchise in India:

Starting an optical franchise in India typically requires an investment ranging from a few lakhs to several tens of lakhs, depending on the franchise brand and the scale of your setup.

• Space Requirements – The size of the store is a critical factor. Larger stores in high-traffic areas will naturally demand a higher investment.
• Prime Location – The location of your store plays a huge role in customer footfall. Setting up in high-demand commercial areas or shopping malls might increase costs but can lead to higher returns.
• Product Inventory – The quality and quantity of eyewear products you stock will impact the startup cost. High-quality or branded products come with a higher price tag but attract more customers.
• Staffing Needs – Recruiting skilled professionals is essential. Qualified optometrists, sales staff, and customer service personnel might require higher wages but will ensure smooth operations and customer satisfaction.
• Marketing and Promotion – Effective promotion of your new franchise is vital for attracting customers. Budgeting for advertising, online presence, and local promotions will help you build awareness and drive sales from the start.

Understanding and planning for these factors will help you establish a successful and profitable optical franchise in India.

Conclusion :

Optical franchises are becoming a top choice for aspiring entrepreneurs. Before diving in, research franchise options carefully, paying attention to agreements and startup costs. Choose companies offering staff training, marketing support, and initial financial coverage. Keep an eye on the best opportunities to ensure long-term success.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.