Written By: Bandana Gupta

Waffles are taking India by storm, capturing 6-8% of the dessert market with their crispy texture and mouthwatering toppings. These delightful snacks have redefined the dessert landscape, blending exotic flavours with modern convenience. Their charm shines brightest in bustling malls and trendy hotspots, attracting droves of dessert lovers. As their popularity soars in malls and trendy spots, now is the perfect time to invest in a waffle franchise.

Call to action : Don't miss out—be part of this sweet revolution and bring these irresistible treats to your city today!

• In 2025, The Belgian Waffle Co. stands out as a leading waffle franchise in India, with over 602 stores across 199 plus cities, known for its unique egg-less waffle sandwiches and commitment to innovation. 
• Founded in 2015: The Belgian Waffle Co. was created to bring something new and exciting while maintaining high quality, affordability, and innovation.
• Inspiration from Abroad: The idea emerged from researching global food trends, where founder Shrey saw the huge potential for waffles in India.
• Mission: To enhance the way people enjoy food by making it nourishing, flavorful, and energizing.
• Waffles for Every Occasion: Offers waffles as breakfast, lunch, dinner, dessert, or even as a midnight snack.
• Freshly Made: Waffles are prepared fresh in front of customers with a variety of tempting options—fillings, syrups, chocolate, fruit slices, or cream.
• Unique Offerings: Serves waffles as waffles or Pizza Waffles, giving a special twist to traditional recipes.
• Business Opportunity: Provides a fantastic franchise opportunity to start a business and attract customers with this unique, high-demand product.

It stands as a trailblazer in India's waffle industry, boasting a strong foothold and ambitious plans for further growth.

Its Key highlights are :

• Revolutionary Waffle Sandwiches: Their signature on-the-go waffle sandwiches, crafted fresh with a unique eggless batter and premium fillings, offer a delightful twist to traditional desserts.
• Pure and Preservative-Free: Committed to quality, all products are eggless and free from preservatives, making them ideal for diverse customer preferences.
• Exciting Franchise Opportunities: Actively inviting franchise partners, the brand ensures robust support to drive profitable growth in both established and untapped markets.
• Extensive Reach: With a remarkable network of over 450 stores spread across 160 plus cities in India, their presence continues to thrive.
• Diverse Offerings: Their range of FMCG products adds another layer to their expanding portfolio.

Ready to be part of this booming venture? Visit their website to learn more and join this waffle phenomenon today!

Franchise Details:

• Initial Investment: ₹12 Lakhs
• Return on Investment (ROI): Expected within 13-15 months
• Required Area: 200 sq. ft.
• Business Model: FOFO (Franchise Owned Franchise Operated)
• Royalty Fee: 8.5%

Additional Top Waffle Franchise Brands in India::

The Waffle Co.:

It is recognized as one of the most popular dessert brands today.It is expanded to 70 locations across multiple cities. Staying true to its promise of delivering exceptional flavour in every bite of waffle and every sip of shake, the brand continues to expand and delight dessert lovers across the country.

• Established in 2017: The Waffle Co. was founded by the Gianis directors, focusing on delivering exceptional desserts.
• Core Values: The business revolves around two key principles—taste and quality, ensuring every product meets high standards.
• Popular Offerings: Known for its irresistible selection of pancakes, thick shakes, and waffles, which have become a favourite among dessert lovers.
• Modern Ambience: Stores are designed with a contemporary touch, providing seating for 10–12 people and featuring ambient lighting and high standards of cleanliness.
• Commitment to Excellence: The Waffle Co. continues to grow while maintaining its promise of quality and deliciousness in every bite and every sip.

Franchise Details:

• Investment Required: ₹12 Lakhs
• Return on Investment (ROI): Estimated within 10-12 months
• Space Needed: 200 sq. ft.
• Business Model: FOCO (Franchise Owned, Company Operated)
• Royalty Fee: 5%
• Agreement Term: 5 years
• Gross Profit Margin: 65%

Waffle World:

It is the current temptation taking over India. Globally, people are eager to explore new and unique flavours, indulging in exotic and unforgettable tastes.

India is now part of this exciting trend, with waffle shops in major cities gaining popularity over the years. Waffle World proudly brings the finest waffles inspired by Hong Kong and Belgium to an Indian dessert lover.

• Focus on Flavor and Quality: Waffle World aims to connect with everyone who appreciates great taste and premium quality. 
• Affordable and Healthy Options: Waffle World's products are wallet-friendly, starting at just INR 15/-, and crafted with a commitment to hygiene and health.
• Profitable Franchise Opportunity: With 30 thriving outlets across India, Waffle World ensures excellent profitability and long-term business success for franchise owners.

Franchise Details:

• Investment Required: ₹10 Lakhs
• Return on Investment (ROI): Expected within 18 months
• Space Needed: 150 sq. ft.
• Business Model: FOFO (Franchise Owned, Franchise Operated)
• Royalty Fee: 3%
• Agreement Duration: 3 years

Waffle Hut:

 It creates cozy community hubs where people gather, fulfilling a much-needed space in smaller towns. Interestingly, even larger cities have shown a growing demand for such friendly neighbourhood spots.

With successful expansions into cities like Solapur and Dehradun, Waffle Hut has proven its ability to thrive. Its approach and growing popularity make it a strong contender for long-term success in the franchise market.

• Freshly Made Delights: Serving eggless waffles and a variety of snacks at small kiosks in malls and high-street locations.
• Franchise Details:
  • Investment: ₹11 Lakhs
  • ROI: 12-14 months
  • Area: 250 sq. ft.
  • Business Model: FOFO
  • Royalty Fee: 5%
  • Profit Margin: 50%

Waffle Stories:

Waffle Stories began its journey in Bangalore in 2014.

Dedicated to serving freshly prepared and delicious waffles to delight its customers. Its key highlights are :

• Diverse Offerings: Features an extensive range of waffles, such as Choco-chip, eggless, and spicy varieties with tempting toppings like sauces, ice cream, fruit, and add-ons.
• Franchisee Support: Provides consistent support to franchise owners for successful business growth.
• Franchise Details:
• Investment: ₹8 Lakhs
• ROI: 12-15 months
• Area: 100 sq. ft.
• Business Model: FOFO
• Royalty Fee: 10%
• Agreement Duration: 5 years
• Profit Margin: 40%

Waffling Station:

With over six years of proven expertise in operations, supply chain management, and branding, the company has positioned itself as a leader in the dessert franchise industry. It emphasizes transparency, fostering mutual growth with franchise partners, and building trust within the market. Moreover, the brand has successfully transformed the way millennials enjoy desserts by introducing high-quality, innovative offerings that not only meet but exceed customer expectations, securing loyalty and repeat business.

• Franchise Details:
• Investment: ₹12 Lakhs
• ROI: 12-15 months
• Area: 300 sq. ft.
• Business Model: FOFO, FOCO
• Royalty Fee: 7.5%
• Agreement Duration: 5 years
• Profit Margin: 75%
• Gross Profit Margin: 65%

Waf Bites:

Waf Bites founded in 2018 in Chennai stands out for its exceptional fusion of delicious food paired with outstanding service, focusing on European-inspired cuisine that delights customers with its unique flavors. Additionally, it provides comprehensive support to franchise owners, covering everything from product ingredients and outlet design to interiors, operations, and training, ensuring a seamless and successful business experience.

• Franchise Details:
• Investment: ₹8.21 Lakhs
• ROI: 1.5-2.5 years
• Area: 100 sq. ft.
• Business Model: FOFO
• Royalty Fee: 6%
• Agreement Duration: 5 years

The Belgian Street:

The brand established in 2019 in coimbatore is highly customer-focused, striving to meet and exceed expectations by offering authentic recipes and top-quality waffles and drinks. It also appeals to aspiring entrepreneurs with its affordable investment options and well-structured operational modules, making it an attractive and accessible business opportunity.

• Franchise Details:
• Investment: ₹3.40 Lakhs
• Area: 50 sq. ft.
• Business Model: FOFO
• Royalty Fee: ₹5000
• Agreement Duration: 5 years
• Profit Margin: 60-65%

Know about the Growth Catalysts Driving the Waffle Market Expansion

Rising Popularity of Convenient Breakfast Options

Modern lifestyles have become fast-paced, driving demand for quick, satisfying meal solutions. Waffles have become a popular breakfast option because they're easy to carry and quick to eat, making them a convenient choice for busy mornings. They perfectly cater to busy individuals seeking hassle-free options, transforming the breakfast experience.

Expanding Preferences for Unique Waffle Flavors

Consumers are embracing new culinary experiences, fueling interest in waffles with diverse and exotic flavors. From matcha and red velvet to savory options like bacon-infused waffles, these unique creations are captivating taste buds and redefining traditional offerings.

Opportunities in Healthier Waffle Choices

With increasing health awareness, the demand for nutritious alternatives like whole-grain and gluten-free waffles is on the rise. This trend presents an exciting opportunity for waffle makers to cater to health-conscious consumers and expand their product range.

Frequently Asked Questions About Leading Waffle Franchise Businesses in India:

What is a Waffle Franchise?

A waffle franchise lets entrepreneurs sell this trendy European-inspired snack, now popular in India, and earn profits by meeting rising demand.

Which are the Top Waffle Franchises in India?

Leading names like Waffle Point, Waffle House, and Belgian Waffles dominate the market, along with other notable brands like Waffle Stories and The Waffle Co.

Are Waffle Franchises Profitable?

Yes, waffle franchises hold great potential in India. With their popularity in Europe as a light and flavorful snack, they are quickly gaining traction in Asia, making them a promising business opportunity.

Conclusion: Promising Prospects in the Waffle Franchise Sector:

The waffle franchise market in India is rapidly growing, driven by changing consumer lifestyles, a preference for unique flavours, and increasing demand for quick, convenient food options. With its European origins and rising appeal among Indian consumers, waffles have become a versatile and profitable business choice. In this growing sector, waffle franchises offer entrepreneurs huge growth, creativity, and success..

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.