Written By: Gouri Ghosh

As per present scenario more people  are looking for professionals to organize their events  such as weddings, birthday parties, corporate events, and other celebrations. This situation creates  a huge potential for individuals like you who want to starting own event planning business. One of the simplest ways to get started is by investing in an event management franchise. 

That means you'll be an independent business owner, but with the backing and expertise of a reputable brand. You don't have to do it all yourself — they'll assist you with training, marketing, and more.

So why is the time right to get started?

Since individuals are spending more on events, they desire them to be unique and memorable. They're seeking professionals who can handle planning and organizing everything effortlessly.

Here in this guide, we'll tell you, Why 2025 is the best year to start this business, What makes event planning a wonderful business, How to start smart

Why Metro and Tier-2 Cities Have Full of Opportunity?

Currently, both metro towns and Tier-2 towns in India have excellent growth opportunities for event management franchises. Here's why:

Metro Cities (Mumbai, Bangalore, Delhi, Hyderabad)

• There is a huge demand for upscale, signature events.

• Clients are searching for professional wedding coordinators and high-end event stylists.
• These cities already possess an existing market, where individuals are prepared to invest in quality.
• But the genuine untapped opportunity is out of the metros.

Tier-2 Cities (Indore, Kochi, Jaipur, Lucknow, Surat)

• These cities are experiencing a sudden spike in high-end weddings and social events.
• Families crave metro-level experiences but can't always get the quality event service providers locally.

If you open a professional event management franchise in one of these Tier-2 cities today, you stand a chance to be the most sought-after brand in that city. With increasing demand and fewer competitors, your business might grow much quicker than in over-saturated metro markets.

Premium Event Brands Expanding Across India

Event management is not the preserve of a few large metro names anymore. A number of large and reputed brands are now expanding their footprint beyond metros to Tier-2 cities — where demand is increasing rapidly but supply is still playing catch-up.

Let's look closely at some of the top players and why they're standouts:

Ferns N Petals 

• What they do: Famous for hosting luxury weddings with sophisticated floral decor and trendy social gatherings.Now entering Chandigarh, Jaipur, Indore — cities where demand is increasing.
• Investment Needed: ₹25–₹50 Lakhs or more.

Why it stands out:

Provides complete in-house support, production, and backend systems — that way, it's simpler for franchise partners to provide quality without having to begin from scratch.

Wedniksha (Wizcraft Group)

• What they do: High-profile events — celebrity weddings and destination celebrations.
• Expanding: Different cities in india like Bangalore, Ahmedabad, Pune, and Goa.

Unique Strengths:

• Good reputation for managing big-scale, glitzy events.
• Has global experience and high production value — ideal for luxury clientele.

DreamzKrraft

• What they do: Provides bespoke, theme weddings with innovative designs and artistic event designs.
• Where they're active: Mumbai, Hyderabad, Kochi — and moving to smaller cities like Surat and Nagpur.
• Target Clients: Ultra-premium wedding and branded events.

Franchise Model:

• Invites new partners and offers hands-on training.
• It has Strong emphasis on design also creativity, and provides services.

Tamarind Global Weddings

• What they do: Destination wedding specialists, particularly with high-end NRI clients. Also involved in corporate events (MICE).
• Where they work: Has operations all over India with franchisees in Tier-2 cities for on-ground support.

What sets them apart:

• Provides global connectivity and execution expertise.
• Boutique-style event curation and professional-level logistics.
• Best suited for those seeking to work with high-end or international clients.

The Wedding Galore

• What they do: Specializes in well-organized weddings for mid to high-budget clients.
• Where they're growing: Quick expansion in Tier-2 cities like Lucknow, Bhopal, Udaipur, and Coimbatore.
• Investment Required: ₹15–₹30 Lakhs.

Why it's a good option:

• Franchise-friendly model.
• Flexible investment options for new entrepreneurs.
• Great option for first-time entrepreneurs looking to venture into the wedding planning market with lower risk.

Event Management Franchise Cost in India

The majority of event management franchise businesses range in the ₹20–50 Lakhs+ investment bracket. This is a segment that is best for high-end event brands looking to expand in metros and tier-2 cities.

Following is what is typically included in the event management franchise cost:

• Setup and branding
• Staff training
• CRM/event planning software
• Territory rights
• Launch marketing support

Some even provide ROI within 12–18 months based on local demand and hustle.

Marketing-Driven trends of the Event Management Sector

If you're investing in an event planning company, understanding the current trends will assist you in catering to what clients today demand. These are influencing how event management franchises in India run and expand in 2025.

marketing and branding are having an enormous impact on the way events are thought out, marketed, and grown. From a grand wedding or a company launch, marketing trends are directly influencing the success of event management franchises in India.

Destination & Boutique Weddings have been on the rise

Brides and grooms today opt for curated, intimate wedding affairs in foreign locales. This has created humongous opportunities for wedding planner franchises in India with expertise in off-beat locales, customized themes, and guest experiences in cities like Udaipur, Goa, Jaipur, and even tier-2 hill towns.

Hybrid & Tech-Driven Events

Due to the post-pandemic digital wave, lots of events today combine physical and digital aspects. Franchise businesses are providing innovations such as:

• Live-streaming installations
• AR/VR guest experiences
• Event apps and AI planners

Influencer & Celebrity Collaborations

From event planners to business event brands, they all are collaborating with influencers to gain credibility and exposure. One post or a reel can create a booking wave. Top-end wedding planner franchises in India are capitalizing on this by providing influencer-type experiences to clients.

Social Media as a Sales Funnel

Instagram, Pinterest, and YouTube are no longer only platforms for sharing the final event  they're where the customer journey starts. Pre-drafted content templates, reels, and digital marketing training are now being provided by many event management franchise brands to their franchisees in order to capture online leads.

Personal Branding of Event Planners

Individuals don't hire a company — they follow and trust individuals. Intelligent event management franchise models are now inspiring local franchise owners to establish their brands online, creating a powerful marketing loop.

Conclusion

High-end brands such as Ferns N Petals, Wedniksha, DreamzKrraft, Tamarind Global, and The Wedding Galore are expanding rapidly not only in metropolitan cities but also in tier-2 cities where demand is escalating. With investment ranging from ₹20–50 Lakhs, and marketing trends taking the industry leaps ahead, there has never been a better time to get on board.

If you desire a business with high growth, established support, and dynamic opportunities, the event management franchise industry is yours to claim. Make the move today and become a part of this dynamic, growing industry!

FAQs:

Why invest in an event management franchise now?

Because the business is booming — and there's plenty of room for new entrants, particularly in smaller cities. If you're looking for a creative, people-based business with genuine earning power, now's the time to join.

Do I need prior event experience to start this business?

You don't need any event experience. Moreover, Most franchise brands teach you from scratch — how to execute events, manage people, and work with clients.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.