Written By: Shruti Agrawal

This last decade has been taken over by fitness and people have turned to multiple fitness options to not just take care of their physical health but also their mental health. So, welcome to the wild, vibrant universe of Anytime fitness franchises—a playground where sweat meets swagger, and business meets biceps!

In a universe bustling with energy, Anytime fitness franchises emerge as the rockstars of wellness. These aren't your ordinary gyms; they're the epicentres of a fitness revolution, where treadmills aren't just machines but time-travel devices to a healthier, happier you!

Step into the world of Anytime Fitness franchise, and you're not just entering a gym; you're diving headfirst into an ocean of opportunities. It's like the Willy Wonka factory of fitness, but instead of chocolate rivers, you've got protein shakes flowing.

Think of the fitness franchise as a fusion of fitness and flair, where entrepreneurs don't just open doors; they unleash 24/7 wellness portals. They're the trendsetters, the game-changers, the places where calories meet charisma.

About Anytime Fitness Gym Franchise

Anytime Fitness is an American franchise of health and fitness clubs that operates in over 50 countries. It is based in Woodbury, Minnesota, and is a subsidiary of Self Esteem Brands. 

In 2012, Anytime Fitness announced its franchise business in India, opening its first gym in New Delhi. The brand is known for its rapid growth and has been recognized as the fastest-growing health club franchise.

The company offers a 24-hour gym experience with personalized plans, personal and group training, and access to multiple gyms. 

The brand has been at the forefront of the tech revolution in the fitness industry, incorporating various technological advancements to enhance the fitness experience for Indian consumers. This includes features such as remote coaching through the Anytime Fitness App, which helps engage members better and lead them to a successful fitness journey.

Anytime Fitness Gym Franchise Model

The business model is a FOFO (franchisee-owned and franchise-operated) model, providing 360-degree support to the franchisee in running the gym profitably. There are already more than 100 franchise outlets in India and the brand is actively looking for further expansion in both Tier 1 and Tier 2 cities.

The cost of an Anytime Fitness franchise in India is around INR 2 to 5 crore. The initial franchise fee is INR 20 lakhs, with a royalty payment of around 6%. The franchisees can expect 30-40% yearly returns. The area requirement for an Anytime Fitness franchise is 3500-5000 sq. ft. The franchise term is 6 years and renewable.

Services Provided By Anytime Fitness Franchise

Anytime Fitness Gym provides a variety of services to its members. Which makes it different from other Gym franchises and makes it a lucrative franchise opportunity,

• Coaching & Training Services: Anytime Fitness offers coach-led personal and group fitness training, one-on-one training, and group workouts.
• Fitness Consultation: Members can receive a free fitness consultation to help them get started on their fitness journey.
• Body Composition Scanning: Anytime Fitness offers body composition scanning to help members track their progress.
• Health Plan Discounts: Members may be eligible for discounts on health plans through their gym membership.
• Wellness Programs: Anytime Fitness offers wellness programs to help members achieve their fitness goals.
• Access to Multiple Locations: Members have access to over 5,000 Anytime Fitness gyms worldwide.
• 24/7 Access: Anytime Fitness gyms are open 24 hours a day, 7 days a week.

Prerequisites To Set Up The Anytime Fitness Franchise In India 

One has to consider certain points before one can work towards setting up an Anytime Fitness franchise in India.

1. Initial Research: Visit the official Anytime Fitness website to understand the franchise opportunities in India. The website provides information on the investment required, expected returns, and the support provided to franchisees.
2. Contact Anytime Fitness: Reach out to Anytime Fitness through their website or contact details to express your interest in owning a gym franchise in India. You can also inquire about the specific requirements and procedures for setting up a franchise.
3. Understand the Business Model: Anytime Fitness operates on a franchise-owned, franchise-operated (FOFO) model, where the owner receives comprehensive support to run the gym profitably. It's important to understand the business model and the support provided to franchisees.
4. Financial Considerations: Be prepared for the financial aspects, including the initial investment, franchise fees, and ongoing payments. According to the information available, the investment starts at INR 2 crore, with a franchise fee of INR 20,00,000 and a royalty/commission of 6%.
5. Franchise Agreement and Term: Review the standard franchise agreement provided by Anytime Fitness. The franchise term is typically 6 years and renewable. Make sure you go through the terms and conditions of the agreement before going ahead.
6. Training and Support: Anytime Fitness offers franchisee training at their corporate office in Delhi, along with field assistance and expert guidance from the head office. It's essential to understand the training and support available to franchisees.
7. Application Process: Once you have gathered all the necessary information and are ready to proceed, you can apply for the Anytime Fitness franchise through the official channels provided on their website.

Steps To Set Up The Anytime Fitness Franchise In India 

• Understanding the Prerequisites: Before delving into any business opportunity one must understand what it takes to hold that business.
• Approval of Application: Once the application is submitted it is thoroughly reviewed by the franchisor, and if you have fulfilled all the ticks, your application will be approved by the franchisor.
• Location and Property: Consider the location and property requirements for the franchise opportunity. Anytime Fitness typically requires a commercial space of 3500 - 5000 sq. ft. Ensure that you meet the detailed property requirements for this franchise opportunity.
• Equipment and Supplies: Procure fitness equipment, furniture, technology systems, and supplies needed for the gym. Follow Anytime Fitness's specifications for approved vendors and equipment.
• Staff Recruitment: Hire qualified staff, including trainers, front desk personnel, and maintenance crew. Ensure they align with the brand's values and customer service standards.
• Training and Certification: Attend Anytime Fitness's training program for franchisees. Ensure your staff receives proper certification and training for fitness instruction, customer service, and operational protocols.
• Marketing Strategy: Create a marketing strategy to draw in members and raise awareness. Utilize both online and offline strategies, including social media, local advertising, and promotional events.
• Grand Opening: Plan a grand opening event to showcase your gym's offerings, engage with the community, and attract potential members. Offer special promotions or discounts to encourage memberships.
• Ongoing Management: Implement effective management systems for day-to-day operations, membership management, and maintaining service quality. Continuously monitor and improve services to meet member expectations.

• Market Trends Of Gym Franchise In India

India's wellness or fitness market is poised to grow in double digits due to several factors, including the young generation choosing to visit the gym owing to more disposable income. Additionally, the demand for children's gym franchises in India has increased due to the rise of childhood obesity and the focus on ensuring that children engage in regular physical activity.

According to various sources, the fitness industry in India is growing rapidly, with a compound annual growth rate of 15.6% from 2020 to 2025. The Indian gym industry had a revenue of INR 17,000 crore in 2019 and is projected to grow at a compound annual growth rate of 9.4% from 2020 to 2025.

Overall, owning a gym franchise in India presents a promising financial opportunity for entrepreneurs looking to invest in the growing fitness industry.

Benefits Of Starting The Anytime Fitness Franchise

Some benefits of starting an Anytime Fitness franchise include:

• Discounts for owning multiple clubs: Anytime Fitness provides a discount on the initial franchise fee for each additional club you open.
• Low-cost investment: Anytime Fitness offers a low-cost investment and low royalty fees.
• Proven business model: Anytime Fitness is a top-ranked business with a proven franchise model.
• Support and training: Anytime Fitness offers 365 days of personal support and training to franchisees.
• Recurring revenue: Anytime Fitness franchisees have the potential for recurring revenue through membership fees, as well as additional revenue streams like personal and group training.
• Established brand: Franchising with an established brand like Anytime Fitness can provide benefits such as brand recognition and a built-in customer base.

The realm of fitness franchises pulsates with vitality, bridging the gap between health and entrepreneurship in a manner that's both exhilarating and transformative.  As we journey through this vibrant landscape, it becomes evident that these franchises aren't just about physical workouts; they're about sculpting lifestyles, fostering communities, and embodying innovation.

In essence, fitness franchises are the embodiment of a mantra that goes beyond mere physical exertion—it's about embracing a way of life that champions vitality, celebrates diversity, and fosters a sense of belonging. 

They're the catalysts propelling us towards a healthier, happier future—one rep, one entrepreneur at a time. To learn further about the Anytime Fitness Franchise opportunity and also the other franchise opportunities suitable to your targeted market, you must talk to the consultants of FranchiseBAZAR. 

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.