Written By: Bandana Gupta

In a world where big global fitness franchise brands are everywhere, on Instagram and in stores, BlissClub stands out as a proud Indian brand. It’s a growing movement that mixes style, comfort, and practicality, made specially for Indian women—their bodies, weather, and daily lives. BlissClub ’s clothes have become a big hit with young urban women, and its community is growing fast. Now, the brand is ready for its next big step: expanding through franchise. 

About BlissClub:

Minu Margeret, a national-level Frisbee player, founded BlissClub in 2020 to create activewear designed for Indian women. With a mission to “spread happiness through movement,” the brand focuses on both physical and mental well-being. Its hit product, The Ultimate Leggings (TUL), is loved for its soft fabric, perfect fit, and useful pockets. Minu plans to use the latest funding to grow the team, launch new products, and scale up marketing.

The Rise of Intimate Wellness in India

What was once considered a taboo topic is now being discussed openly, thanks to the efforts of various brands and awareness campaigns. This shift is driven by a younger demographic that is more open to discussing and exploring their sexual health. However, the market still faces challenges, including a lack of products tailored to Indian preferences and needs. This gap is where BlissClub steps in, offering products that are not only effective but also designed with the Indian woman in mind.

Why BlissClub is a Homegrown Answer

BlissClub is a true local business that understands and meets Indian women's requirements.Here's why:

Addressing a Gap in the Market

The genesis of BlissClub lies in its founder, Minu Margaret's, personal struggle to find activewear in India that combined comfort, technical features, and a perfect fit. This gap in the market inspired Margaret to create a brand that would bridge this divide, offering products that are both functional and comfortable. BlissClub's success shows the potential of human experience to discover and meet market demands.

Focus on Indian Women

What truly makes BlissClub stand out is its clear and dedicated focus on Indian women. Every product is meticulously designed with the Indian woman's needs and preferences in mind. From considering the average height and fit preferences to designing functionality that suits the Indian climate and lifestyle, BlissClub's products are tailored to resonate with their target audience. This focus ensures that the brand's offerings are not just imported solutions but are deeply relevant and practical for Indian women.

Building a Community

Beyond just selling products, BlissClub has successfully cultivated a strong online community of women who are passionate about fitness and wellness. This community is not just a customer base but a vibrant ecosystem where women share their fitness journeys, provide feedback, and support each other. This sense of connection and support fosters brand loyalty. Therefore, ensures that the products continue to evolve based on real user feedback.

Expanding Beyond Athleisure

BlissClub’s evolution from an athleisure label to a broader “move-wear” brand highlights its deep commitment to meeting the diverse movement needs of women in their daily lives. By expanding into innerwear and travel wear, the brand demonstrates an understanding that women's needs go beyond just workout sessions. This expansion is not just about diversifying products. But about creating a lifestyle brand that supports women in all aspects of their lives.

Digital-First Approach

In today’s digital world, BlissClub’s online-first strategy has played a major role in its success. By leveraging social media platforms for engagement, the brand has managed to build trust and visibility through honest and relatable content. This approach not only helps in reaching a wider audience but also in creating a brand persona. Moreover, that is approachable and genuine.

Rapid Growth and Expansion

BlissClub’s rapid growth and expansion are the result of its clear vision, strong community focus, and ability to adapt to changing needs. From expanding its product line to increasing its retail presence and enhancing community engagement, BlissClub has shown remarkable growth in a short span. This growth is a testament to the brand's understanding of the market and its ability to deliver products and experiences that resonate with Indian women.

In essence, BlissClub's success as a homegrown brand lies in its deep understanding of the Indian market. Thus, its focus on community building, and its ability to adapt and evolve based on user feedback. You can tell BlissClub stands out in the crowded sportswear market by the fact that it fills a real need and caters to the unique needs of Indian women.

 Invest in BlissClub franchise India

1. Designed Specifically for Indian Women BlissClub creates activewear that truly fits the Indian woman—both in body and lifestyle. From breathable fabrics suited to Indian weather to cuts that reflect cultural preferences, the brand understands what Indian women want and need. This local-first approach sets it apart from global brands that often overlook these important details.
2. More Than Just Products—It’s Empowerment BlissClub goes beyond fashion and fitness. It actively educates and supports women in their wellness journeys. Therefore, offering content, workshops, and community spaces that address topics like sexual health and mental well-being. It’s a brand that encourages confidence, strength, and open conversations.
3. Quality You Can Feel, Innovation You Can Trust From moisture-wicking leggings to versatile bras with real support, the brand constantly evolves its offerings based on customer feedback and emerging wellness trends.
4. Discreet, Supportive Shopping Experience BlissClub understands that shopping for intimate or fitness wear can be personal. That’s why both their online and in-store experiences are designed to be welcoming, private, and supportive. Moreover, so every woman feels comfortable, respected, and heard.

Be the First to Franchise BlissClub: A Rare Opportunity in Indian Activewear Disclaimer: As of mid-2025, BlissClub primarily operates through its D2C website and exclusive brand-owned stores. They have not officially announced a franchise model.

However, for a brand with such a powerful community and a product that's crying out for wider physical access, a franchise model is the logical next step in its expansion. The question isn't if, but when. And for savvy entrepreneurs, the time to prepare is now. 

How to Start a BlissClub Franchise

If you're an entrepreneur interested in the rising demand for women’s wellness and activewear, franchising with BlissClub could be a smart and profitable choice. 

1. Learn the Brand and Business Model Learn BlissClub's mission, products, demographic, and business plan before applying. This will help you evaluate whether it suits your local market and customer needs.
2. Know the Investment Needed You’ll need to make an initial investment, which includes costs for inventory, store setup, and promotions. Ensure you fulfill the brand’s minimum financial investment and space criteria.
3. Apply for the Franchise Submit a formal application with details about your background, financials, and interest in BlissClub. If shortlisted, you'll go through an evaluation and, once approved, receive training on how to run the business successfully.
4. Set Up Your Store Once trained, you’ll move on to setting up your outlet—selecting a location, arranging inventory, and hiring staff. 
5. Run and Grow with Brand Support After launch, BlissClub offers continued support with marketing, inventory management, training updates, and new product rollouts. Thus, helping you stay aligned with the brand and grow your business smoothly.

Franchising with BlissClub not only gives you a strong business opportunity. Moreover, also allows you to be part of a purpose-led brand shaping the future of women’s wellness in India.

Franchise viability of BlissClub within the Indian retail sector

• Though BlissClub currently operates as a direct-to-consumer brand, its growing brand visibility, dedicated customer following. Thus, expanding product range indicate strong potential for future franchising.
• Its success in community building and establishing exclusive stores across multiple cities sets the stage for possible franchise expansion in untapped markets.
• If the brand opens up to franchising, it will likely seek partners who resonate with its core values—comfort-driven design, performance-focused products, and meaningful community connection.

The growing offline demand for women’s activewear in India’s retail sector While BlissClub has conquered the online space, the potential in Tier-1, Tier-2, and even Tier-3 cities for physical retail is immense. A BlissClub franchise would meet this demand head-on, bringing a beloved D2C brand to the local high street.

How early investors can gain the first-mover advantage with BlissClub franchise

Imagine being the first to open a BlissClub store in your city. The brand recognition is already there. The community is already active online. You wouldn't be starting from scratch; you’d be channeling a river of existing demand into your storefront. Early franchisees of successful brands often reap the most significant rewards. Nonetheless, due to limited competition and the ability to secure prime locations.

Requirements to become a future BlissClub franchisee in India

When BlissClub does open its franchise doors, they will likely look for partners who share their ethos. Here’s how you can prepare:

1. Immerse Yourself in the Brand: Become a customer. Join their community. Understand what makes the "Sisterhood" tick. Your passion for the brand's mission will be your greatest asset.
2. Scout Prime Locations: High-footfall areas, premium malls, and neighborhoods with a high concentration of gyms, yoga studios, and parks would be ideal. Start your research now.
3. Build Your Capital: Franchising requires a significant investment. Having your finances in order will allow you to move quickly when the opportunity arises. A potential investment could range from ₹30 Lakh to ₹60 Lakh or more, depending on store size and location.
4. Develop Retail Acumen: Gain experience in retail management, customer service, and local marketing. This will make your franchise application far more compelling.

The future is active: Growth of functional wear for Indian women

BlissClub is more than just an apparel brand. It's a testament to the power of solving real problems for a specific audience. It’s India’s homegrown answer to a global trend, executed with local intelligence and a whole lot of heart.

Its growth story is far from over, and its expansion into offline retail through a franchise model feels inevitable. For the forward-thinking entrepreneur, this isn't just an idea—it's a future to prepare for.

When BlissClub announces its franchise plans, you’ll want to be the one to cross the finish line first.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.