Written By: Shruti Agrawal

In an era where the pursuit of a healthier, fitter lifestyle has become a global phenomenon, the fitness industry has seen its fair share of trends, fads, and fleeting innovations. Amid this clutter, one brand has managed to capture the hearts and muscles of fitness enthusiasts worldwide with a dedicated following that transcends the ordinary. This is the compelling story of Cult Fitness Franchise, a brand that has not only redefined the fitness landscape but has also reshaped the very essence of what it means to be part of a fitness community.

Cult Fitness Franchise emerged on the fitness scene with a revolutionary vision in mind: to break free from the monotony of traditional workout routines and create a movement that is as inspiring as it is transformative. Founded on the principles of inclusivity, empowerment, and personal growth, Cult Fitness quickly established itself as a trailblazer in the industry.

Cult Fitness Franchise is not just a brand; it's a movement that empowers bodies and transforms lives, and our journey to understand it has only just begun.

Cult Fitness Franchise: How It Started

Cult. Fit is a fitness startup in India that was founded in 2016 by Mukesh Bansal and Ankit Nagori. The company has grown rapidly and has become a leader in the competitive fitness app market. 

The business stands apart from other fitness apps thanks to its distinctive approach to fitness. Cult. fit offers a range of facilities, including online fitness classes, gym and equipment-based workouts, healthy food, yoga and meditation and much more.

The brand aims to make fitness fun and accessible to everyone, and they offer unlimited access to group classes through their app. They also offer wellness products for sale online.

The success and widespread popularity of Cult Fitness can be attributed not only to its state-of-the-art facilities and innovative workouts but also to its charismatic and dedicated trainers who serve as mentors and motivators to each member. These trainers play a pivotal role in nurturing a sense of community, ensuring that individuals are not just numbers on a scale, but a part of something greater.

Cult Fitness Franchise Model

With ambitious goals for the future, Cult. fit hopes to maintain its position as a leader in the cutthroat fitness app industry. The firm intends to invest in cutting-edge technology and innovations, enter new markets, provide fresh features and content, and collaborate with influencers and brands.

Cult. Fit intends to penetrate smaller areas by using a franchise model to increase its market share. With the help of this tactic, the fitness software will be able to make a bigger impression in places it might not have before.

The franchise has a world-class tech system for class bookings and seamless centre operations management. Cult. Fit is the largest and fastest-growing fitness chain in India, with a presence in several cities and more than 200 centres in the country.

The franchise program offers a competitive advantage because of their expertise in best practices, equipment vendors, training academies, and marketing machinery. The franchise offers premium and high-end fitness clubs with state-of-the-art machines and facilities.

The initial funding range for Cult.fit is INR 1 Cr to INR 1.2 Cr. To open a Cult.fit gym centre franchise, you must have a minimum initial investment of INR 1 Cr. The franchise offers a good return on investment, with a break-even period of 24-36 months and a 30-40% return on investment.

Steps To Set Up A Cult Fitness Franchise

If you are interested in setting up a Cult Fitness franchise, here are the steps you can follow:

1. Ensure you have adequate capitalization. To open the Cult.fit gym centre franchise, you must have a minimum initial investment of INR 1 Cr.
2. Recognise the financial commitment needed to own a franchise fitness centre. It is necessary to take into account the expenses related to real estate, equipment and signs, licences and permits, uniforms, insurance, etc.
3. Before submitting your franchising application, check the markets that are accessible for Cult. fit franchisees and determine whether there are any in your desired location.
4. Submit your application. After your online application is received, you will receive an email confirming receipt, in which the franchise owner's contact information is also included.
5. If your application is approved, you will receive a franchise agreement, which you will need to sign and return to the franchisor.
6. Once you have signed the franchise agreement, you will need to attend a training program provided by Cult.fit. The training program will cover all aspects of running a Cult.fit franchise, including marketing, operations, and customer service.
7. After completing the training program, you will be ready to open your Cult.fit franchise. Cult.fit will provide you with full marketing and operations support, including state-of-the-art training and tech enablement.

Prospects Of Fitness Franchise in India 

The youth population between 15 to 34 years of age is the main target group for the fitness industry in India. As per the Ministry of Statistics and Programme Implementation, India’s youth is expected to constitute 34.33% of the total population by 2020 around 440 million

The Indian fitness market (both products and services) is worth $6.5448 billion and had an average CAGR of 9.95% between 2016 and 2020. The overall fitness industry in India has touched the USD 32 billion mark by 2022, of which fitness services (like gyms, slimming services, and formats like Zumba, aerobics, etc.) will contribute around USD 6.6 billion.

The health and fitness market in India is projected to grow by 12.51% (2022–2027), resulting in a market volume of US$31.97 million in 2027. Over the past ten years, the fitness sector has grown quickly and doesn't appear to be slowing down. With a 3-4% annual fitness industry growth for the past ten years,

The digital fitness and well-being market in India is projected to grow by 18.75% (2023-2028) resulting in a market volume of USD 15.11 billion in 2028.

So, it can be concluded that the fitness industry in India is growing at a rapid pace and has a lot of potential for investment and business opportunities. The youth population is a key target group for the industry, and digital fitness and well-being are also expected to grow significantly in the coming years.

Benefits of Starting A Cult Fitness Franchise In India

• Expertise and Support

Cult.fit offers a franchise program that provides expertise on best practices, equipment vendors, training academy, and marketing machinery. Franchise partners are provided with a useful training program and constant support. Cult.fit also provides end-to-end support to franchise partners via a dedicated central team, which helps ensure that a standardized experience is offered to customers across the nation.

• Large Customer Base 

Cult.fit is the largest fitness chain in India, with 230+ centres and more than 1 lac active members. By the end of the year, the company hopes to be in 50 locations, including major metropolises. This large customer base can provide a steady stream of revenue for franchise partners.

• High Return on Investment

Cult.fit offers a 30–40% return on investment, and it takes 24-36 months to reach break-even. This makes it a potentially profitable investment for franchise partners.

• Tech-Enabled Platform

Cult.fit uses the best-in-class technology to give members a world-class experience. Members can book classes, follow workout videos, and get a seamless class booking experience through the cure.fit app. This can provide a unique selling point for franchise partners.

• Fun and Easy Fitness

Cult.fit's slogan is "Make fitness fun and easy." The company offers group workouts ranging from yoga to boxing, and each workout session involves a warmup, a balanced full-body workout, and a cool-down to ensure members get fit the right way. This can attract customers who are looking for a fun and easy way to get fit.

• Low Capex

Cult.fit offers equipment-free workout studios with investments of less than INR 1 Cr. This can make it a more affordable investment for franchise partners.

In conclusion, the impact of Cult Fitness goes beyond the walls of its state-of-the-art facilities. It has become a symbol of transformation, empowerment, and self-discovery for thousands of individuals who have chosen to embark on their fitness journey as cultists. The brand's dedication to personal growth and holistic well-being has resonated deeply with its members, inspiring them to push boundaries, overcome obstacles, and unlock their full potential.

As we reflect on the story of Cult Fitness, it is evident that its influence extends far beyond the realm of exercise. It has become a cultural phenomenon, a lifestyle choice, and a source of inspiration for those who seek to become the best versions of themselves. In a world where fitness is often seen as a chore, Cult Fitness has made it an exhilarating journey of self-discovery. The journey with Cult Fitness is ongoing, and its impact continues to grow.

"Are you prepared to join India's fitness revolution? Explore the incredible opportunities with Cult Fitness, the leading fitness franchise in 2024. Join the movement and take the first step towards owning your own Cult Fitness franchise. Contact FranchiseBAZAR today and discover how you can be a part of this exciting fitness journey."

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.