Why Haldiram Is The Best Restaurant Franchise In India In 2024?

on Nov 22, 2023 | 328436 views

Written By: Shruti Agrawal

As we embark on the year 2024, Haldiram stands tall as the undisputed titan of the restaurant franchise industry. The brand endures a rich legacy and is committed to excellence, this has solidified its position as the premier restaurant franchise in India.

In an era where the restaurant industry is characterized by fierce competition and ever-evolving consumer preferences, Haldiram has managed to navigate these challenges with remarkable dexterity. 

The brand’s success is a testament to its resilience, adaptability, and unswerving dedication to culinary perfection. It's the outcome of a carefully crafted recipe that combines a deep-rooted connection to India's culinary traditions with a forward-looking approach, all while prioritizing the singular goal of tantalizing taste buds and forging lasting relationships with customers.

In a country where food is not just sustenance but a way of life, Haldiram's restaurant franchise embodies the very essence of what makes dining in India a magical experience, and in 2024, it reigns supreme as the best restaurant franchise, carrying forward a legacy that is destined to endure for years to come.

About Haldiram Restaurant Franchise

Haldiram has retained an unwavering commitment to authenticity and quality. This commitment can be traced back to its roots, which stretch over seven decades to its inception in Bikaner, Rajasthan. The brand was founded in 1937 by Ganga Bishan Agarwal, fondly known as Haldiram Ji in his household, as a retail sweets and namkeen shop.

Established as a small, family-owned sweets and snacks shop, Haldiram began its journey by creating flavors that embodied the essence of India's diverse regional cuisines. It is an Indian multinational sweets, snacks, and restaurant company headquartered in Noida.

Today, this humble beginning has evolved into an extensive menu of over 410 exquisite delicacies, including traditional nankeens, western snacks, Indian traditional and contemporary sweets, cookies, pickles, chaats, and full-fledged meals, each bearing the hallmark of authenticity. 

Haldiram Restaurant Franchise Model

Haldiram is a well-known brand in India and has planned to extend its network through franchises in India's tier 1 and tier 2 cities, providing a profitable business opportunity for anyone looking to fund successful branded business ventures.

Haldiram offers three different types of franchise models: quick service restaurants, kiosks, and casual dining. The operational space is determined by the region the franchisee proposes to open, and the required size or outlet space for this franchise varies between 2,000 and 5,000 square feet.

The investment required to open a Haldiram franchise would largely depend on the type and location of the franchise that you are interested in.

The brand charge that interested parties pay also covers and includes free advertising materials like billboards, etc. The training required for a Haldirams franchise is relatively little in comparison to other brands, and the company provides extensive support to its franchisees. 

The franchise agreement term is usually five years, and the lock-in period is about two years. 90% of revenue will come from the brand and 10% from the franchise.

Investment In Haldiram Restaurant Franchise

The cost of a Haldiram franchise in India depends on the type of franchise. There are three models: kiosks, quick-service restaurants, and casual dining. The typical brand charge would be in the range of INR 1 to 5 crores, and the investment amount would be around INR 1 crore to 4 crores to run the franchise. Haldiram has a 9-year franchise agreement, and annually, they will keep 2.5% as a loyalty charge.

Prerequisites To Start A Haldiram Restaurant Franchise

  • Eligibility Criteria: The applicant should have completed the age of 21 and have a minimum qualification of 12th pass. The applicant should have knowledge of the food industry and sufficient financial resources to invest in the franchise and run the business.
  • Type of Franchise: Haldiram offers three different types of franchise models, which include quick service restaurants, Kiosk Models, and Casual Dining. The type of franchise you choose will determine the investment required and the area needed for the outlet.
  • Investment: The investment required to open a Haldiram franchise would largely depend on the location where you wish to open the outlet and the type of franchise that you are interested in. The investment cost for a Haldiram franchise ranges from INR 10 lakhs to 5 crores.
  • Area: The minimum area required to be eligible for acquiring Haldiram's franchise also depends on the type of outlet that you choose to open. For example, a kiosk store would require around 75–100 sq. ft of area. For Dining and quick-service restaurants, the required area would range between 1000 to 2000 sq. ft. as per the discretion of the brand representatives.
  • Documents: The applicant needs to provide the necessary business and property documents, including the GST number, MSME certificate, outlet trade license, FSSAI certificate, ITR, and shop agreement/sale deed.
  • Training: The training required for a Haldirams franchise is relatively light in comparison to other brands. They are specifically seeking corporate associates who have long supported the city. Haldirams prefers to collaborate with companies that have a strong reputation and track record. The business will provide a thorough operating handbook to its franchisees. A two-week training session is held in Kolkata.
  • Franchise Agreement: The franchise agreement term is usually nine years, and the lock-in period is about two years. Franchises will make up 10% of revenue, while brands will make up 90%.

Steps To Start A Haldiram Restaurant Franchise

Starting a Haldiram restaurant franchise requires a few steps that need to be followed. Here is a list of steps to start a Haldiram restaurant franchise:

  1. Conduct market research to determine the potential of Haldiram products in your location.
  2. Choose the type of franchise you want to invest in, which includes Quick Service Restaurants, Kiosk Models, and Casual Dining.
  3. Contact Haldiram's franchise team by visiting their website, emailing them, calling them directly or going via some consultancy, to request the franchise opportunity and ask any questions you may have.
  4. Fill up the franchise application on their official website.
  5. After reviewing your application, Haldiram will decide if you are qualified to become a franchisee. You'll be informed and given the opportunity to sign the franchise agreement if it's accepted.
  6. Once you have signed the franchise agreement, you will need to pay the brand fee, which ranges from 1 to 5 crore INR, depending on the type of franchise you choose.
  7. You will need to provide the necessary business and property documents, including GST number, MSME certificate, outlet trade license, FSSAI certificate, ITR, and shop agreement/sale deed.
  8. You will need to have a space in a prime location for the outlet, and it should be approved by Haldiram.
  9. You will need to undergo training provided by Haldiram to understand the operating system and products.
  10. After completing the training, you can launch your Haldiram franchise and start serving customers.

Market Trends of Restaurant Franchise In India

The Indian restaurant franchise market is expanding quickly, with the franchising sector experiencing annual growth of 30%. In the next five years, the franchise business is predicted to reach a valuation of USD 140–150 billion, with India being the second-largest franchise market in the world.

Food and beverage companies continue to rule the franchise market and have some of the fastest growth rates. Due to changing customer tastes and a demand for distinctive eating experiences, the food franchise market in India has grown rapidly in recent years.  

With a compound annual growth rate (CAGR) of 11.19%, the Indian food service market is projected to reach USD 79.65 billion by 2028. With a 23% CAGR, the QSR chain market is predicted to have the fastest growth rate in the total food service business. 

In the last two years, middle-class households' annual expenditure on fast food restaurants in India's Tier II and III cities increased by 108%, from INR 2,500 to INR 5,400.

Benefits of Investing in Haldiram Restaurant Franchise In India

  1. Leverage the reputation and recognition of the well-known Haldiram brand.
  2. Benefit from a successful and refined franchise model with standardized procedures.
  3. Offer a wide variety of popular snacks, sweets, ready-to-eat meals, and beverages.
  4. Maintain high-quality standards with top-notch ingredients and quality control.
  5. Get thorough training, continuous assistance, and direction from the franchisor.
  6. Access marketing and advertising support to attract customers and build brand awareness.
  7. Take advantage of bulk purchasing power and cost-saving benefits from being part of a larger franchise network.
  8. Access operational guidance, including inventory management and supply chain support.
  9. Offer unique and sought-after Haldiram products that customers trust and love.
  10. Tap into the consistent and high demand for Indian snacks and food products.

In conclusion, as we examine the factors that have propelled Haldiram to the summit of restaurant franchising in India in 2024, it becomes evident that this iconic brand has woven a tapestry of excellence, tradition, and innovation. 

Through its unwavering commitment to quality, authenticity, and customer satisfaction, Haldiram has not only conquered the taste buds of millions but has also set a stellar benchmark for the Indian food industry. The reasons behind its supremacy are multi-fold and speak to its undeniable success.

Its stature as the best restaurant franchise in India in 2024 not only acknowledges its remarkable past but also heralds a future filled with culinary delights, innovation, and a continued legacy of excellence. 

"Ready to take a bite out of success with Haldiram, the best restaurant franchise in India in 2024? Explore your franchising opportunities today with FranchiseBAZAR

Join hands with a culinary giant and embark on a journey of flavour, tradition, and prosperity. Contact us now to learn how you can be a part of the Haldiram family and carve out your path to success in the food industry."

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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