Why is Naturals Salon the best Beauty Salon Franchise in India for 2024?

on Jan 03, 2024 | 3388 views

Written By: Resham Daswani

If starting a hair and beauty salon franchise business in India is on your bucket list for 2024, then you should read this blog. We highlight to you the best beauty salon franchise that is doing the rounds for years to come.  Yes, we are talking about the Naturals Salon franchise.

Our blog will give you all the details about how the brand started in India, and how it has grown over the years, making its presence to the top of the beauty industry.  This is a brand which is name well-known across most Indian households.

So what makes the Naturals Salon Franchise a shining star in the beauty salon industry? Here’s all you need to know.

About Naturals Salon & Spa Franchise - The Beginning & Its Growth Ladder

Naturals Salon & Spa is a brand that is well-regarded and well-known within the retail industry that deals with health and beauty products. More than 580 beauty salons are part of the franchise network of this beauty salon and spa, which is spread across India.

More than four hundred women in India have been given permission and encouragement to start their businesses over the previous seventeen years by the corporation.

How did it start?

Naturals, which was established in the year 2000 by Mrs. Veena Kumaravel, began as a solitary salon. It is widely regarded as a pioneer in the unisex salon business in India, which was in its early stages at the time.

Another aspect that distinguished Naturals from other salons operating at the time was the fact that it prioritised providing high-end hair and beauty services at prices that were accessible to the average person.

Naturals Salon’s Stand in India’s Beauty & Wellness Industry

The market for beauty salons and beauty products in India has been experiencing consistent growth from year to year, with a compound annual growth rate (CAGR) of 18.5%. The market is estimated to be around ₹8,000 crores, and Naturals Salon asserts that it holds a market share of between ₹350 and 400 crores.

The company is not only one of the most prominent players in its field, but it is also making progress in the direction of surpassing the beauty industry as a whole. The growth rate of Naturals is estimated to be between 50 and 60 per cent, whereas the industry as a whole is expanding at a rate of 30 to 35 per cent.

Why Choose Naturals Salon Franchise in India?

It is one of the salon chains that is expanding at the fastest rate and has become a trusted name in the beauty and wellness industry for customers in India. It contains more than 600 salons that are spread out over the country.

In addition to this, the salon chain that is located in Chennai has expanded its operations to Dubai, making it the first of its kind in the world, and it is also making plans to expand in the United States.

An amazing franchise model has allowed Naturals to experience development and success, and the company is now doing the same for its franchise owners by assisting them in pursuing their ambitions of becoming business owners.

It's a win-win situation for everyone involved! It is one of the most profitable franchisee networks for women because of the company's market power, strong track record, skill in marketing and branding, and support from the franchisor.

Naturals Salon Franchise Cost & Requirements

The Naturals Salon Franchise is designed in various franchise models which have different investment ranges as listed below.

Naturals Hair & Beauty Salon Franchise Model

  • Franchise Cost - INR 50-55 lakhs [Investment range]
  • Space - 1000 - 1500 square feet.

Naturals Signature Salon Franchise Model

  • Franchise Cost - INR 60-70 lakhs [investment range]
  • Space - 1200-1800 square feet.

Naturals Ayur Franchise Model

  • Franchise Cost - INR 55-65 lakhs [investment range]
  • Space - 1200-1800 square feet.

As a Naturals Salon Franchisee, You Can Expect The Following Benefits:

  • Assistance on the business loan
  • Special training will be offered.
  • Proven return on investments
  • Trusted business model with a proven track record.
  • Marketing support with continuous operating support.

In short, you won't have any trouble getting a Naturals franchise! Since the Naturals brand is already well-known, it is possible to open a Naturals salon with minimal expenses for advertising and marketing, and there will be no difficulties in locating locations.

We are happy to have helped over 400 women who were formerly homemakers become successful business owners and Naturals franchisees. We have always been a strong advocate for women's entrepreneurship, and we are proud of this accomplishment.

Trending: The Naturals Signature Salon expands its footprints across the country.

Market Drivers Enhancing the Growth of the Beauty Salon & Spa Business in India

From the years 2023 to 2028, it is anticipated that the market for beauty and personal care products in India will expand at an annual growth rate of 3.04%. The salon sector in India is also anticipated to develop at a compound annual growth rate of 15% from 2021 to 2026, reaching INR 1.75 trillion by the end of the period.

So here are some enticing facts about why now is the right time to start a beauty salon & spa franchise anywhere in India.

Key Market Drivers Leading To the Growth of The Beauty Salon Business in India are

  1. Rise in disposable incomes and growing middle class: People in India's middle class are more inclined to spend money on self-care and cosmetics as their discretionary income rises. The general public is increasingly likely to frequent beauty parlours for everything from regular haircuts to more complex skincare procedures.
  2. Entry of International Brands: The beauty salon sector has grown in recent years, thanks in part to the arrival and growth of international cosmetic and beauty brands in India. These brands cater to people looking for cutting-edge beauty solutions by bringing worldwide trends, advanced technologies, and a diverse selection of products.
  3. Advances in Technology: Beauty treatments that use cutting-edge tech, such as digital consultation tools, advanced skincare gadgets, and laser therapy, are attracting tech-savvy customers. Beauty salons may improve their services and stay ahead of the competition by incorporating technology.
  4. Focus on Wellness & Spa Services: The beauty salon industry encompasses a wide range of services, from cosmetic procedures to wellness programmes and spa treatments. Spa services are becoming more popular as a means for people to unwind and alleviate stress, which is fueling the industry's expansion.
  5. Customization of Services: To meet the varied demands of their clientele, beauty parlours are stepping up their game by providing individualised treatments. Customers who are looking for personalised beauty experiences have found this trend to be quite appealing.

In short, all of these important market factors are jointly responsible for the robust growth of the beauty salon business in India, which has resulted in the industry becoming one that is both vibrant and prospering.

Is it profitable to start a Beauty Salon Franchise in India?

Before making a decision, it is vital to thoroughly evaluate the market dynamics, competition, and operational features of the beauty salon franchise in India. The profitability of opening a beauty salon franchise in India is dependent on several different criteria.

  1. Conducting proper market research:
    1. To gain a comprehensive understanding of the need for beauty salon services in the particular place where you intend to operate the franchise, you should conduct extensive market research.
    2. To verify that the services provided by the franchise are aligned with the demographics, lifestyle, and preferences of the target audience, it is necessary to do an analysis.
  2. Level of competition:
    1. Determine the extent of the competition in the location that has been selected. If the area is already saturated with beauty salons, you should think about what distinctive offers or value propositions the franchise may bring to the table to give it a competitive edge.
  3. Change in Consumer Trends:
    1. Always make sure you are up to date on the latest beauty and wellness trends to guarantee that the services provided by the franchise are to the preferences of the customers. The capacity to adjust to shifting fashions is necessary for sustained success.
  4. Industry Trends:
    1. With the potential to add new and popular services, a larger customer base can be attracted to the business.
  5. Regulatory Compliant:
    1. To run a beauty salon, it is necessary to be familiar with the local legislation and licensing requirements and to comply with them. If regulations are not followed, it may result in legal complications and affect profitability.


Moreover, there is the potential for a lucrative beauty salon franchise to be established in India; however, the success of such an endeavour is contingent upon several criteria, such as a market that has been thoroughly analysed, a powerful brand, efficient management, and clever marketing activities.

If you want to increase your chances of being successful, it is recommended that you seek the counsel of professionals, carry out extensive research, and collaborate closely with the franchisor.

To Conclude,

Reach out to our experts at FranchiseBazar to learn more about the latest beauty salon franchises in India.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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