Why Livspace is the Top Home Furnishings & Artefacts Franchise in India 2024
Written By: Yukta Palekar
Starting a furniture business can be difficult for both new and seasoned entrepreneurs, as it requires interior design knowledge and a considerable initial investment. It can, however, be a successful company with a proven business plan, a reputable brand, and competent backing. If you are looking for Home Furnishings & Artefacts Franchise opportunities, Livspace is a wonderful choice.
Livspace, founded in 2014, is a design and interior design company that offers personalized design, furniture, decor, turnkey execution, project management, and skilled installation services.
With a strong presence in 10 major cities in India and Singapore, Livspace is now seeking franchise partners to expand its presence in Karnataka. The company offers kitchens, wardrobes, and storage solutions, and prefers locations in Karnataka.
To become a Livspace franchisee, partners must have an entrepreneurial mindset, sell products and services, and set up and manage the store to protect the brand's image.
Livspace provides support in inventory, marketing, hiring, training, IT support, securing licenses, and assistance with selecting store locations and setup.
The company is looking for dealers and distributors in various regions, including South, UT, East, Center, West, and North. The company is looking for dealers and distributors in the following locations: Karnataka, Andhra Pradesh, Kerala, Tamil Nadu, Telangana, Andaman & Nicobar Islands, East, Center, Goa, Gujarat, Maharashtra, Rajasthan, and North.
How it all began Transforming Home Interiors with Livspace
- Livspace Founding and Vision: Founded in 2014 by Anuj Srivastava and Ramakant Sharma, Vision to disrupt the fragmented home interiors industry
- Addressing Industry Challenges: Identified pain points for homeowners: difficulty in finding professionals, task coordination, fair pricing, and quality assurance, Livspace created a comprehensive solution to bridge industry gaps
- Leadership Profiles: Anuj Srivastava (Co-founder and CEO): Extensive experience in global product marketing, Former Global Head of Product Marketing for e-commerce at Google, Holds a bachelor's degree from IIT Kanpur and an MBA from London Business School. Ramakant Sharma (Co-founder and COO): 12 years of diverse experience in e-commerce, general management, internet technologies, product development, and digital marketing, Key innovator in technology development at Livspace
- Geographical Expansion: Livspace launched in major Indian cities: Bangalore, Delhi, Noida, Gurgaon, Mumbai, and Thane, International expansion in 2019 with the launch in Singapore
- Industry Recognition: Awarded 'Innovative Start-up of the Year' by Entrepreneur, Ranked among the top 100 global companies by Fast Company, Red Herring, and White Page International
- International Recognition: Livspace recognized as 'India's most admired home interiors brand' by White Page International, 2021 expansion in Singapore
- Operational Achievements (2021): Livspace Homes designed over 25,000 homes in various cities, Cities include Surat, Mysore, Mangalore, Vizag, Vijayawada, Indore, and Coimbatore
- Accolades and Certifications: Received Great Place to Work certification, Awarded 'Best Interior Design Solutions Brand' by Global Awards Magazine
Also read this: Livspace's Business Model and Success Story - The Fastest Growing Interior Design Brand
Livspace franchise Program Overview
- Flexibility and Autonomy: Livpreneurs have the freedom to choose their working hours and the number of projects they take on. Enjoy the flexibility to manage projects independently.
- Earning Opportunities: Commission-based earnings with a fixed and variable component. The commission structure is directly linked to project order value and client satisfaction ratings.
- Enrollment Process: Mandatory standardized interview process, including a basic test and face-to-face interviews. Training and onboarding are essential for understanding Livspace's processes and policies.
- Technology Integration: Heavy reliance on technology for designing and managing project pipelines. Training provided to familiarize Livpreneurs with proprietary online tools.
- Support and Guidance: Assigned Community Manager (CM) for onboarding, training, process assistance, and support. CM serves as the point of contact for escalations, payments, and moral support.
- Geographical Presence: Active in major Indian cities, including Bengaluru, Delhi, Gurgaon, Pune, Chennai, Mumbai, and Hyderabad.
- Client Interaction: Livpreneurs can meet clients at Livspace Design Centres for better conversions. Design assistants provided for modular products to aid visualization and validation.
- Quality Control: Delivery and installation are not mandatory, but site visits are encouraged. Regular audits and feedback sharing with Livpreneurs and service partners ensure quality standards.
- Incentives for Superior Performance: Earnings linked to client satisfaction and project completion with minimal issues. Positive client experiences contribute to better ratings and increased earnings.
- Scalability and Project Leads: Livpreneurs can handle multiple project leads, with fresh leads assigned as sales pipelines clear.
- Recommendation System: Livpreneurs can recommend contractors meeting quality standards for onboarding.
- Recognition as India's No.1 Home Interiors Brand: Livspace recognized for cutting-edge design and a vast catalog of designer products.
- Training and Continuous Learning: Training and onboarding crucial for representing the Livspace brand effectively. Continuous support and training to enhance design capabilities and efficiency.
Livspace Interior Design Franchise: A Lucrative Opportunity
Livspace Interior Design is a private interior design franchise founded in 2012 in Bangalore. The company has 10-20 outlets across India, with a lifetime franchise tenure.
The business setup time is one month, and the franchise commencement year is 2014. The investment and fees include a franchise fee of around Rs. 5 lakhs, infrastructure investment of Rs. 30 lakhs to Rs. 35 lakhs, a commission of about 50%, and a royalty of about 50%.
The business opportunity is in interior design units with a shop area of 1000-2000 sq. ft, with a one-year ROI. Training is provided through product information, display, fitting, and a training helpdesk.
Becoming a Livspace franchise Partner: Key Qualifications and Benefits
- Investment Capacity: Required investment: ₹20-25 lakh, financial commitment to establish and grow your Livspace franchise
- Local Market Expertise: In-depth understanding of the local market dynamics. Knowledge of customer preferences and trends in home interiors
- Sales and Lead Generation: Ownership for lead generation and sales activities. Proven experience in driving sales and meeting customer needs
- Studio Management and Marketing: Proficiency in managing studios effectively. Marketing experience to promote the Livspace brand locally
- Livspace Partner Advantage: Access to modular product designing and quotation software. Utilize Livspace's proprietary tools for streamlined operations
- Support from Management: Assistance from an Area Sales Manager for strategic guidance. Technical Manager support for handling technical aspects
- Extensive Product Catalog: Access to a product catalog featuring over 29 lakh product options. Diverse range of materials and designs to cater to varied customer preferences
- End-to-End Operation Support: Comprehensive support throughout the business operations. Guidance on processes and best practices for a successful venture
- Modular Product Delivery and Installation Assistance: Assistance in efficient delivery and installation of modular products Ensuring a seamless experience for both partners and customers
- No-Questions-Asked Product Replacement: Guarantee of product quality and customer satisfaction. Swift and hassle-free replacement process for any defective products
By embodying these qualities and leveraging the provided support, Livspace partners can revolutionize the home interiors industry in their local markets, delivering exceptional design and service to customers.
India Home Furnishings Market Overview
- Market Size and Projections: India home furnishings market reached INR 52,626.8 Crore in 2023, Forecasted to reach INR 97,051.0 Crore by 2032, Compound Annual Growth Rate (CAGR) of 7.04%.
- Comprehensive Range of Home Furnishings: Encompasses furniture, appliances, rugs, cooking utensils, art objects, carpeting, built-in ovens, ranges, and dishwashers
- Functional Impact on Living Spaces: Enhances comfort and ambiance in diverse home spaces, includes bedrooms, living rooms, and dining rooms
- Diverse Product Offerings: Market features a broad array of innovative and affordable home furnishings, Meeting the evolving demands and preferences of consumers across India
- Rising Trends in the Market: Emphasis on innovation in home furnishing products, Increasing availability of affordable options for consumers
- Market Dynamics: Reflects the evolving lifestyle and preferences of Indian consumers, Shaping the market with a focus on comfort, aesthetics, and functionality.
Other Top Home Furnishings and Artefacts Franchises to Consider in India in 2024
Vsmart Spaces is a company that specializes in creating spaces for better living by bringing ideas to life. With a dedicated team of 16 years of experience, they offer a range of services, including designing, contractors, and vendors.
They prioritize making homes a fulfilling experience and ensuring a hassle-free experience. If you are looking for a franchise opportunity and design is your forte, Vsmart Spaces is the one-stop spot. Investment ranges from Rs. 2 lakhs to Rs. 5 lakhs.
Dimensions Fabwell Furniture offers a range of exclusive imported sofas for homes and offices, as well as turnkey business projects in domestic and office furniture, flooring, modular kitchens, furnishing, and fine arts.
The company aims to translate clients' dreams into homes of personal comforts with understated beauty, providing practical livability and lasting pleasure. Dimensions Fabwell Furniture also focuses on creating homes with timeless beauty that reflects customers' taste and personality.
The investment range for Dimensions Fabwell Furniture is between Rs. 40Lakhs and 50Lakhs.
Stained Glass Overlay is a global pioneer in ornamental glass design and installation, providing services for a wide range of residential, commercial, and religious applications.
They design, construct, and install custom architectural ornamental glass for residential, commercial, and religious installations from over 300 studios in 27 countries. SGO completes about 30,000 individual decorative glass jobs per year, with investments ranging from Rs. 5 lakhs to Rs. 10 lakhs.
They are committed to offering personalized customer service and to exceeding expectations. Investment range: Rs. 5 lakhs to Rs. 10 lakhs.
The demand for Furnishings & Artefacts franchises has increased due to the importance of the kitchen in a house. Brands like Cosmo and Sleek are popular options. FranchiseBazar Cab offers entrepreneurs the best kitchen store franchise opportunities helping them start a Furnishings & Artefacts business in these cities.
Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.
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