Written By: Divisha Pandey

Embarking on a journey into the travel industry as an entrepreneur is an exciting venture, and choosing the right franchise can make all the difference. In the dynamic landscape of travel franchises in India, one name stands out prominently – Make My Trip. In 2024, Make My Trip has solidified its position as the best travel franchise, offering new entrepreneurs a unique opportunity to delve into the thriving travel and tourism sector.

The Genesis of the MakeMyTrip Franchise in India

Make My Trip, founded in 2000 by Deep Kalra, had humble beginnings as an online travel agency. The company started with a vision to revolutionize the way Indians approached travel planning.

Initially faced with scepticism in a market that was still warming up to the idea of online bookings, Make My Trip persevered, laying the foundation for a travel giant that would redefine the industry.

Challenges Faced and Overcoming the Odds

Challenges in the Early 2000s

• Scepticism around online transactions.
• Limited internet penetration in India.
• Absence of a robust digital infrastructure.

Obstacles Faced by Make My Trip

• Initial hesitation among consumers to trust online transactions.
• The challenge of reaching customers with limited internet access.
• Infrastructure constraints for providing seamless online services.

Make My Trip's Response and Strategies

Commitment to Innovation:

• Emphasized a dedication to staying ahead in the online travel industry.
• Utilized innovative technologies to elevate user experience.

Customer Satisfaction Focus:

• Prioritized building trust and ensuring customer satisfaction.
• Implemented customer-friendly policies and support systems.

Technological Investments:

• Invested in state-of-the-art technology to improve website functionality.
• Introduced user-friendly interfaces and features to enhance the booking experience.

Building Trust with Indian Consumers:

• Worked on creating awareness and addressing concerns about online transactions.
• Conducted marketing campaigns to educate and build confidence among potential users.

Setting the Stage for Ascent:

• The gradual establishment of trust laid the foundation for Make My Trip's success.
• Overcame initial challenges and positioned itself as a reliable online travel platform.

Outcome:

• Make My Trip's perseverance and commitment led to increased adoption.
• The brand emerged as a leader in the online travel industry in India.

This combination of innovation, customer focus, and strategic investments in technology allowed Make My Trip to navigate and overcome the challenges of the early 2000s, contributing to its subsequent success.

Current Standing and Market Rank

Fast forward to 2024, Make My Trip stands tall as a market leader in the travel industry in India. Its commitment to providing a seamless and comprehensive travel experience has garnered a significant market share.

Make My Trip has consistently evolved with the changing needs of consumers, staying ahead of the curve and maintaining its position as the go-to travel platform for millions.

MakeMyTrip Franchise Outlets Across the Country

Make My Trip's success is not confined to its online presence; it has also established a robust network of franchise outlets across the country. These outlets serve as touchpoints for customers who prefer personalized assistance and face-to-face interaction. The widespread network ensures that the brand is accessible to a diverse range of customers, contributing to its overall success.

Initiating a Make My Trip Franchise in India

Research and Understanding:

• Prospective entrepreneurs should start by thoroughly researching Make My Trip as a brand. Understand its values, mission, and the services it provides in the travel and tourism industry.

Visit the Official Website:

• Head to the official Make My Trip website to find dedicated sections related to franchise opportunities. Companies often have a designated area for potential franchisees, providing detailed information.

Explore Franchise Program Details:

• On the website, look for a dedicated section or page that outlines the franchise program. This section should provide comprehensive details about what the program entails, including support offered, financial requirements, and eligibility criteria.

Application Process:

• Gather information about the application process. This may involve filling out an online form, submitting necessary documents, and expressing your interest in becoming a franchisee.

Training Support:

• Understand the training support provided by Make My Trip. Successful franchises often require training to align with the brand's standards. Find out if there are specific training programs in place for new franchisees.

Marketing Assistance:

• Learn about the marketing support offered by Make My Trip. This could include access to marketing materials, advertising strategies, and guidance on how to promote the franchise locally.

Technology Integration:

• Explore details about the technology integration support provided. In the travel industry, technology plays a crucial role, so understanding how Make My Trip supports franchisees in adopting and integrating its technology platforms is essential.

Financial Considerations:

• Gather information about the financial aspects, including initial investment requirements, royalty fees, and any other financial commitments. This information is crucial for assessing the feasibility of the franchise opportunity.

Contacting Make My Trip:

• Use the contact details provided on the website to get in touch with the franchise department or designated contact person. This could involve email correspondence, phone calls, or even attending informational webinars or events organized by the company.

Due Diligence:

• Before finalizing any agreement, conduct thorough due diligence. This may involve speaking with existing franchisees, understanding the terms and conditions, and seeking legal advice if necessary.

Submit Application:

• Once satisfied with the information and after completing due diligence, follow the outlined process to submit your franchise application. Ensure readiness to furnish all necessary documentation and details.

Review and Approval:

• After applying, there will likely be a review process. Make My Trip will assess your suitability as a franchisee, considering factors such as experience, financial stability, and alignment with the brand.

Signing the Agreement:

• If your application is successful, you will be presented with a franchise agreement. Thoroughly examine the terms and conditions before affixing your signature to the contract.

Commencement of Operations:

• With the agreement signed and any necessary training completed, you can officially start operating your Make My Trip franchise.

By following these steps, aspiring entrepreneurs can navigate the process of becoming a Make My Trip franchisee, taking advantage of the comprehensive support and opportunities provided by the established brand.

Market Trends Fueling the Travel Business Industry Growth

Growing Middle-Class Population:

• The expanding middle-class demographic in India signifies a larger consumer base with the financial capacity for travel.
• Make My Trip can tap into this growing market segment by offering a range of travel services that cater to various budget preferences.

Increasing Disposable Incomes:

•  As disposable incomes rise across the country, people are allocating more resources towards leisure activities, including travel.
• Make My Trip can position itself as the go-to platform for individuals with increased disposable incomes, offering premium travel packages and personalized experiences.

Heightened Interest in Experiential Travel:

• There is a noticeable shift in consumer preferences towards experiential travel, where individuals seek unique and immersive travel experiences over traditional tourism.
• Make My Trip, by emphasizing experiential travel in its offerings, can attract customers looking for more than just conventional sightseeing, creating a competitive edge.

Diverse Offerings by Make My Trip:

• Make My Trip's diverse portfolio, including flights, hotels, holiday packages, and other travel-related services, positions it as a one-stop solution for various travel needs.
• The comprehensive offerings of Make My Trip align with the evolving preferences of travellers who seek convenience and a variety of choices when planning their trips.

Customer-Centric Approach:

• Make My Trip's customer-centric approach involves prioritizing customer satisfaction, providing seamless booking experiences, and addressing customer needs effectively.
• In an era where customer experience plays a crucial role, Make My Trip's customer-centric approach can enhance brand loyalty and attract more customers seeking hassle-free and personalized travel services.

Sustained Growth for the Brand and Franchisees:

• By aligning with the emerging trends, Make My Trip is poised for sustained growth, and its franchisees can benefit from the overall expansion of the travel industry in India.
• Make My Trip's strategic positioning not only ensures the growth of the brand itself but also creates opportunities for its franchisees to thrive in a flourishing market.

Other Names in the Field of Travel Franchise in India

1. Yatra.com: Elevating travel experiences, Yatra.com stands out with its diverse offerings, from flight and hotel bookings to curated holiday packages, ensuring seamless journeys for every traveller.
2. Cleartrip: A pioneer in user-friendly interfaces, Cleartrip captures attention with its straightforward booking process and transparent pricing. It's a go-to for hassle-free travel planning.
3. Goibibo: Known for innovative features like GoCash and GoPlanner, Goibibo thrives on customer engagement. Its loyalty programs and competitive prices make it a favourite among Indian travellers.
4. Thomas Cook India: With a legacy of trust, Thomas Cook India specializes in personalized vacations, covering everything from luxury trips to budget-friendly getaways.
5. Expedia India: Globally recognized, Expedia offers a vast array of travel options, emphasizing flexibility and choice. Its user-friendly platform and exclusive deals make it a strong contender in the Indian travel market.

Conclusion

In 2024, Make My Trip stands as a testament to the power of innovation, resilience, and customer-centricity. For new entrepreneurs seeking a foray into the travel industry, aligning with Make My Trip offers not just a franchise opportunity but a chance to be part of a pioneering success story.

As the travel landscape continues to evolve, Make My Trip remains at the forefront, inviting passionate entrepreneurs to join the journey and redefine the future of travel in India. Contact us at Franchisebazar for more travel franchises.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.