Why Manyavar is the Best Men's Ethnic Retail Clothing in India in 2024?

on Dec 19, 2023 | 4466 views

Written By: Divisha Pandey

In the vibrant landscape of Indian ethnic wear, Manyavar has emerged as a frontrunner, setting the gold standard for men's traditional clothing in India. For aspiring entrepreneurs in India eyeing the lucrative market of men's ethnic wear franchises, Manyavar stands tall as a beacon of success and innovation.

In this blog, we delve into why Manyavar is the best men's ethnic retail clothing franchise in India in 2024, offering a comprehensive guide for new entrepreneurs.

About Manyavar Franchise in India - How The Story Unfolded

Manyavar's journey began in 1999 when Mr. Ravi Modi envisioned a brand that would redefine men's ethnic fashion. With a humble start in Kolkata, Manyavar aimed to capture the essence of traditional Indian clothing while infusing it with contemporary elegance.

The brand swiftly gained popularity, and by navigating the complexities of the Indian retail market, it became a household name.

Overcoming Challenges and Triumphs

Stiff Competition:

  • Faced intense competition in the men's ethnic wear market during the early years.
  • Numerous rivals vying for market share posed a challenge to Manyavar's growth.

Strategic Vision:

  • Developed and implemented a strategic vision that guided the company through challenges.
  • Long-term planning helped Manyavar navigate the competitive landscape and make informed decisions.

Quality Craftsmanship:

  • Emphasized and maintained high standards of craftsmanship in their products.
  • Quality became a distinguishing factor, contributing to customer loyalty and positive brand perception.

Understanding Customer Preferences:

  • Invested time and resources in understanding the diverse preferences of Indian consumers.
  • Tailored products to meet the specific needs and tastes of the target audience.

Resilience and Adaptability:

  • Demonstrated resilience in overcoming obstacles, adapting to market changes, and learning from setbacks.
  • Flexibility in adjusting strategies ensured Manyavar could evolve with the dynamic market conditions.

The blend of Tradition and Modern Aesthetics:

  • Positioned the brand as a harmonious blend of traditional ethnic wear and modern design aesthetics.
  • This fusion appealed to the changing tastes of consumers, striking a balance between heritage and contemporary styles.

Consumer Resonance:

  • Established a strong connection with consumers by aligning with their evolving preferences.
  • The brand's commitment to understanding and adapting to customer needs contributed to its success.

Emerging Stronger:

  • Instead of succumbing to challenges, Manyavar emerged stronger and more resilient.
  • Overcoming early hurdles helped build a robust foundation for sustained growth in the market.

Commitment to Excellence:

  • Maintained a steadfast commitment to excellence in all aspects of the business.
  • This commitment played a pivotal role in building trust and credibility among customers.

Market Adaptation:

  • Stayed attuned to market trends and swiftly adapted strategies to stay relevant.
  • Anticipating and responding to changes ensured Manyavar's continued competitiveness in the market.

Key Features of Manyavar's Franchise Model

  1. Comprehensive Training: Manyavar ensures that franchisees receive thorough training in understanding the brand, managing inventory, and delivering exceptional customer service.
  2. Marketing Support: The brand extends robust marketing support to its franchise partners, leveraging digital platforms and traditional advertising to maximize brand visibility.
  3. Product Innovation: Manyavar stays ahead of market trends by consistently introducing new designs and collections, keeping the inventory fresh and appealing to diverse customer preferences.

Current Status and Rank in India

In 2024, Manyavar proudly stands as the undisputed leader in the Indian men's ethnic wear industry. The brand has consistently delivered top-notch quality, a diverse range of designs, and unparalleled customer service, earning it a prestigious rank in the hearts of millions of Indians. According to recent market reports, Manyavar commands a significant market share, making it a highly lucrative franchise opportunity for budding entrepreneurs in India.

Manyavar Franchise Opportunities

Manyavar's success is not just confined to its standalone stores; it has created a ripple effect through its franchise model, offering a golden opportunity for aspiring entrepreneurs in India. The brand's extensive network of franchise outlets has played a pivotal role in bringing traditional Indian attire to every corner of India.

Manyavar offers a variety of franchise opportunities, ranging from men's kurta and sherwani stores to comprehensive men's ethnic wear franchises. Entrepreneurs can tap into the thriving market of ethnic fashion through the brand's proven business model, gaining access to a vast customer base and established brand recognition.

Also Read: Insights into the Booming Men's Ethnic Wear Market in India

How to Start a Manyavar Franchise in India

Market Trends and Consumer Preferences:

  • Conduct thorough market research to understand the demand for men's ethnic wear in your chosen location.
  • Analyze demographic data, local cultural events, and fashion trends to identify the potential market size.
  • Explore competitors in the area and their strengths and weaknesses.

Connect with Manyavar:

  • Visit Manyavar's official website and navigate to the franchise section.
  • Fill out the franchise inquiry form or use designated contact channels to express your interest.
  • Initiate a dialogue with Manyavar's franchise team to gather detailed information about the franchise opportunities available, including terms, conditions, and support provided.

Financial Assessment:

  • Review the financial requirements outlined by Manyavar, including the initial investment, royalty fees, and other associated costs.
  • Assess your financial capabilities and determine if you meet the financial criteria.
  • Explore financing options if needed and ensure that you have a clear understanding of the return on investment (ROI).

Location Selection:

  • Work closely with Manyavar's team to choose a strategic location for your franchise. Consider factors such as foot traffic, nearby competitors, and the demographics of the area.
  • Manyavar may provide guidance based on their experience and market analysis to help you make an informed decision.

Training and Support:

  • Once approved as a franchisee, participate in comprehensive training programs provided by Manyavar. This may cover product knowledge, customer service standards, inventory management, and other essential aspects of running the franchise.
  • Take advantage of ongoing support from Manyavar's team, including regular updates on product offerings, marketing strategies, and operational best practices.

Grand Opening:

  • Work with Manyavar's marketing team to plan a grand opening event for your franchise outlet.
  • Utilize local advertising channels, social media, and community outreach to create awareness about the opening.
  • Leverage the support provided by Manyavar to ensure a successful launch, attracting potential customers and building a positive reputation in the local market.

Trending: Manyavar Recognized for Excellence in Men's Ethnic Fashion

Market Trends Fueling Growth in the Men's Ethnic Wear Industry

Several factors contribute to the burgeoning success of men's ethnic wear franchises in India:

  1. Cultural Celebrations: With an array of festivals and weddings celebrated throughout the year, demand for traditional wear remains consistently high.
  2. Changing Fashion Preferences: Modern Indian men are increasingly embracing ethnic wear for both casual and formal occasions, creating a sustained market for traditional clothing.
  3. Wedding Boom: The Indian wedding market is expanding, driving demand for exquisite ethnic wear, particularly in the form of sherwanis and kurtas.

Other Menswear Franchises To Consider in India 2024

  1. FabIndia Men: Nestled in the heart of sustainable and handcrafted fashion, FabIndia Men has carved a niche for itself by seamlessly blending traditional craftsmanship with contemporary styles. The franchise boasts a curated collection of ethnic wear that not only celebrates Indian heritage but also promotes sustainable practices. From intricately woven kurtas to hand-block printed sherwanis, FabIndia Men offers a diverse range that caters to the discerning modern man.
  2. W for Men: W for Men, an offshoot of the popular women's wear brand W, has become synonymous with understated elegance in men's ethnic fashion. Emphasizing clean cuts, subtle detailing, and a fusion of modern and traditional aesthetics, W for Men caters to the urban gentleman. The franchise has successfully tapped into the demand for versatile ethnic wear that seamlessly transitions from festive occasions to casual gatherings.
  3. Soch Men: Expanding beyond its initial focus on women's ethnic wear, Soch has made a splash in the men's fashion arena with Soch Men. The franchise is celebrated for its contemporary take on traditional Indian attire, catering to the evolving tastes of the modern man. Soch Men's collection seamlessly combines classic silhouettes with contemporary cuts, offering a range that appeals to both the traditionalist and the fashion-forward individual.
  4. Ethnicity: With a commitment to preserving the essence of Indian culture, Ethnicity stands out for its attention to detail and craftsmanship. This franchise takes inspiration from various regional styles, offering a collection that spans the length and breadth of India. From regal Pathani suits to vibrant Bandhgalas, Ethnicity creates a sartorial symphony that resonates with those seeking authenticity in their ethnic attire.
  5. Raymond Ethnix: Raymond, a stalwart in the Indian textile industry, has expanded its repertoire to include a dedicated ethnic wear line for men called Ethnix. With a commitment to quality and an understanding of evolving fashion trends, Ethnix offers a diverse range of ethnic wear, from classic kurtas to modern sherwanis. Raymond Ethnix embodies a perfect fusion of heritage and modernity, making it a preferred choice for the contemporary Indian man.


Manyavar stands tall as a testament to the thriving opportunities in the men's ethnic wear industry in India. For budding entrepreneurs, it offers not just a business proposition but a chance to be a part of a cultural movement.

As you contemplate your entrepreneurial journey, consider the enduring appeal of Manyavar – where tradition meets innovation, and success is woven into every thread. Contact us at Franchisebazar for more men’s wear franchises in India.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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