Written By: Yukta Palekar

Patanjali, a health movement founded in 1997 by Baba Ramdev and Acharya Balkrishna, produces high-quality Ayurvedic medicines. The company offers hygienically produced, home-made products that provide numerous benefits. 

In 2024, Patanjali plans to expand its franchise business by offering dealerships to general customers. The company deals with various outlets, including Megastore, and distributes thousands of products in the market. To become a Patanjali store franchise or dealership business, individuals interested in acquiring a franchise should contact the company.

Starting an Ayurvedic Business: Opportunities Inspired by Patanjali franchise

1. Ancient Wisdom in Modern Business: Ayurvedic products have a rich history of centuries-old traditional use for improving skin and health, offering a natural and holistic alternative to chemical-based products.
2. Patanjali's Success Story: Patanjali, a renowned brand, gained recognition with the support of Baba Ramdev. Mr. Bal Krishna, the CEO, oversees the entire project.
3. Diverse Product Range: Patanjali initially focused on toothpaste and beauty products but expanded to include Ayurvedic tablets, daily use products, wheat flour, and basmati rice, catering to a wide range of consumer needs.
4. Response to the Pandemic: Patanjali's response to the COVID-19 pandemic included the launch of 'Coronil,' a product designed to boost immunity and potentially aid in the treatment of COVID-19. It comes in the form of a kit with two types of tablets and one oil.
5. Immense Market Demand: The increasing demand for Ayurvedic products presents a promising business opportunity, with consumers increasingly turning to natural alternatives for their health and wellness needs.
6. Patanjali's Turnover: Patanjali's annual turnover is estimated to be around 1000 crore (10 billion) rupees, making it a successful player in the Ayurvedic products industry.
7. Diversified Business Prospects: With a wide range of products, Patanjali offers a plethora of business opportunities for entrepreneurs looking to enter the Ayurvedic market.

In summary, the success of Patanjali in the Ayurvedic industry reflects the growing interest in natural and holistic health and beauty solutions. Business owners can capitalize on this demand by offering a variety of Ayurvedic products, inspired by Patanjali's journey and tapping into this thriving market.

What is the Patanjali business growth rate?

Patanjali Foods Ltd.’s revenue in 2022 surpassed 163 billion rupees, marking a significant increase from the previous year's revenue of over 163 billion rupees. This growth rate is a testament to the company's success.

Patanjali Franchise Opportunities: A Service-Oriented Approach to FMCG Success

1. Impressive Revenue: Patanjali Ayurvedic Medicines boasts an annual revenue exceeding Rs 2000 crore, positioning itself as a valuable player in the FMCG (fast-moving consumer goods) sector.
2. Direct Sourcing from Farmers: Patanjali's strategy involves procuring raw materials and products directly from farmers, eliminating intermediaries. This not only supports farmers but also ensures cost-effectiveness
3. Government Recognition: Patanjali Food is recognized by the Indian government under the Food Park Scheme, adding credibility and market appeal for prospective franchisees.
4. Varied Sales Channels: Patanjali sells its products through a network of clinics, Arogya outlets, and Swadeshi Kendras, underscoring its service-oriented brand identity.
5. Mega Store Expansion: With the recent launch of 12 Mega Patanjali stores in major Indian cities, the time is ripe to apply for a Patanjali franchise, offering an expanded range of products and opportunities for franchisees.
6. Growing Franchise Network: Patanjali already boasts a franchisee network of 5,000 strong, reflecting the brand's appeal and reliability.
7. Impressive Turnover: Franchisees report a per-day turnover of Rs. 25,000/-, resulting in a substantial 15% gross profit margin across all Patanjali product categories.
8. Concerns About Price Increases: While franchisees may have concerns about potential future price increases impacting their margins, the company's strong market presence and quality assurance can mitigate these concerns.
9. Word-of-Mouth Growth: Patanjali has built its extensive network and diversified product lines primarily through word-of-mouth, reducing the need for expensive commercial advertisements.
10. Commitment to Quality and Service: The company's commitment to quality and its service-oriented approach make it an attractive and reliable option for franchisees looking to enter the FMCG sector.

In summary, Patanjali's franchise opportunities offer a unique combination of brand recognition, strong revenue potential, and a commitment to quality and service, making it an attractive prospect for entrepreneurs looking to enter the FMCG industry in India. 

Unlocking Opportunities: Benefits of Patanjali Dealerships

1. Strong Annual Revenue: Supported by Baba Ramdev, Patanjali generates an estimated annual revenue of over 2000 Crore+, providing a solid foundation for potential dealerships.
2. Diverse Outlet Options: Patanjali offers various dealership options, including Patanjali Chikitsalaya, Patanjali Arogya Kendra & Swadeshi Kendra, and non-medicine outlets, each with distinct investment requirements, providing flexibility for business owners.
3. Direct Sourcing for Competitive Pricing: Patanjali's practice of direct sourcing from farmers without intermediaries results in lower product prices compared to market brands, making their products highly accessible to consumers.
4. Extensive Nationwide Presence: With over 15,000 outlets across the country, Patanjali's wide reach and consumer trust contribute to its success in the market.
5. Mega Store Concept for Higher Profits: Businesses looking for greater profits can explore the 'Mega Store' concept, which, while requiring stricter requirements, offers potential for significant returns.
6. Brand Credibility with Baba Ramdev's Support: The strong endorsement and support from Baba Ramdev lend credibility and trust to the Patanjali brand, attracting a loyal customer base.
7. Anticipated Revenue Growth: The estimated revenue for the upcoming year exceeds 2000+ crore, indicating a positive outlook for dealerships and potential for increased turnover and revenue.
8. Customer-Focused Approach: Patanjali's high consumer response minimizes the need for extensive advertising and sales efforts, allowing dealerships to focus on providing quality products and services.

In summary, Patanjali dealerships offer a range of benefits, from a strong revenue base and diverse outlet options to competitive pricing and the support of a trusted brand. With opportunities for growth and a customer-centric approach, acquiring a Patanjali dealership can be a promising venture for entrepreneurs in the FMCG sector.

Patanjali Dealership Options and Investment Requirements

1. Diverse Dealership Options: Patanjali offers a range of dealership options, allowing business owners to choose based on their shop area and investment capacity.
2. Standard Investment: Business owners looking to start a Patanjali dealership typically invest around INR 50,000, providing an accessible entry point into the Patanjali network.
3. City and State Level Investments: For larger-scale operations or dealerships at the city or state level, the investment may increase significantly, reaching up to INR 5 lakhs, offering the opportunity for greater business reach.
4. Mega Store Investment: Mega stores, a more substantial investment option, can require investments of up to INR 50 lakhs, providing a platform for an extensive product range and higher potential profits.
5. Product Variety: The variety of Patanjali products available in a dealership varies based on the type of outlet, allowing flexibility for business owners to cater to their specific market and customer preferences.
6. Different Requirements: Each type of Patanjali outlet has distinct requirements that must be met, ensuring that dealerships are aligned with the company's standards and customer expectations.

In summary, Patanjali offers a diverse array of dealership options with varying investment requirements, allowing entrepreneurs to select the best fit for their business goals and resources. These options cater to a wide range of investment capacities and product varieties, providing flexibility in entering the Patanjali network.

Advantages of Partnering with Patanjali Franchise Opportunities in India

1. Reputable and Trusted Brand: Patanjali is a well-established and trusted company in India, known for its quality products and holistic approach to health and wellness.
2. Training Programs and Marketing Support: Patanjali offers comprehensive training programs and marketing support to franchisees, ensuring they have the necessary skills and resources to succeed.
3. Extensive Resource Support: The parent company provides franchisees with a wealth of resources, including manuals, guidelines, and expert assistance in various aspects of business operations.
4. Location Assistance: Patanjali's team of experts assists franchisees in finding suitable locations for their businesses and in negotiating favourable lease or purchase deals.
5. Risk Mitigation: Working with Patanjali minimizes risks for entrepreneurs, as they operate under a well-established brand and receive support in various business practices.
6. Access to Financing: Patanjali has established relationships with various banks, making it easier for franchisees to secure financing for their ventures.
7. Recognized Product Line: Franchisees benefit from selling a widely recognized and trusted product line, reducing the need for extensive marketing efforts.
8. Path to Success:Partnering with Patanjali provides entrepreneurs with a secure business position and the advantages of a reputable brand, increasing the likelihood of building a successful business.

In summary, choosing a Patanjali franchise opportunity in India offers numerous benefits, ranging from the support and training provided to the recognition and trust associated with the brand, making it an attractive option for entrepreneurs looking for a successful business venture.

FAQs

Q.1. How profitable is the Patanjali franchise?

If we take the franchised Patanjali store's typical profit margin into account, it is between 10% and 15%. The net profit of 30 to 35 thousand rupees is therefore guaranteed if you sell a total of 3 lakh rupees worth of goods in a month.

Q.2. What factors contributed to Patanjali's success distribution?

The fact that its products are 10% to 30% less expensive than other FMCG goods is one of the main factors contributing to its success. The trend in Indian consumers' lifestyles toward natural and ayurvedic items may be the second factor contributing to its success.

Q.3. Which kind of dealership does Patanjali Ayurved offer?

From the official website, you can submit an online application for a Patanjali Mega Store, Patanjali Chikitsa, or Patanjali Arogya Kendra dealership.

Conclusion

FranchiseBazar offers numerous franchise opportunities in the rapidly growing healthcare sector in India, including medical supply franchises and polyclinic franchises. Popular healthcare companies like Patanjali, Dr. Batras, Biotique, and Kerala Ayurveda are among the sectors explored. Franchise Bazar assists entrepreneurs in exploring these opportunities in top cities and medical supply franchises.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.