Written By: Resham Daswani

Tea or chai, whatever you wish to call it, is one of the most consumed beverages in India.  People start the day with chai and feel the urge to consume it during their busy on-the-go schedules.  So all those tea lovers out there, bring your passion to life, start a tea franchise in India, and choose from some of the best across the country.

It is estimated that the market for tea is worth roughly 10,000 crores of rupees, and the domestic market accounts for more than 90 percent of the total market share. India is the world’s fourth largest exporter of tea, with roughly 210 million kilograms of tea being shipped out of the country each year. In 2023, the tea segment generated a total revenue of 16.66 billion US dollars.  Unbelievable!

About India’s Tea Franchise Market Trends in 2024

As we can see, the tea market in India is on a constant rise and this is enhanced by certain market trends such as:

1. Change in customer preferences: There has been a trend in consumer tastes towards beverage options that are healthier and more using natural ingredients. As a result of the shift in popular perception that tea is a healthier alternative to carbonated and sugary beverages, there has been an increase in the demand for speciality teas and novel tea blends.
2. Health Awareness: It is becoming increasingly common for people to hunt for beverages that offer functional benefits as their awareness of health and well-being continues to expand. The use of tea, particularly herbal and green teas, is widely believed to confer a variety of health benefits, including the presence of antioxidants and anti-inflammatory effects.
3. Diversified offering: Many tea franchisees in India are expanding their menus to include traditional tea, snacks, sweets, and light meals in addition to the typical tea options. This contributes to the process of attracting a larger consumer base and improves the overall experience that customers have.
4. Rise in Cafe Culture: A growing number of individuals in India are looking for locations to socialise, work, or rest, which has led to the proliferation of the café culture. Tea franchises are capitalising on this trend by offering customers a cosy and welcoming environment in which they can enjoy a selection of teas from several brands.

Nevertheless, this is a dynamic market and all aspiring entrepreneurs should research properly when considering to start a tea franchise in India in 2024.  So with that thought in mind, let us talk about one of the best tea franchises that has made its presence and is rapidly growing across the country.  We are talking about the Tea Time Franchise in India.

Tea Time Franchise in India 2024

Tea is without a doubt the beverage that is consumed the most by all of us, including the half a billion additional people who are Indian. Tea Time is renowned for its one-of-a-kind blends of tea, as well as its constant quality at an affordable price. All of these aspects are highly treasured by our customers and investors.

In 2017, we had only ten stores, but now we have over three thousand and eight hundred locations, which is a testament to both our growth and the quality of our goods. We are confident that our Dum-Tea, along with our many other authentic blends of tea, coolers, and milkshakes, will bring a smile to your face and make your day more enjoyable.

It was Uday's vision to empower the common-class population and his commitment to bridge the gap that existed in the accessibility and affordability of premium-grade products to the common people that led to the establishment of India's largest tea chain.

Tea Time is a product that has been distributed to millions of people and has the objective of improving connections via the use of our very own blends of tea.

Their Vision and Mission:

• Our objective is to offer the unparalleled tea experience that Tea Time provides to as many communities, towns, cities, and countries as we possibly can, all while fostering long-term growth for farmers and fostering local entrepreneurialism. The taste that we developed is the same as the tea that Indians enjoy drinking.
• Our aim is to improve the lives of our rapidly expanding community, which includes our consumers, farmers, franchisees, staff, and investors. We are committed to meeting this mission. Each cup contributes to the overall goal of providing delight to both parties!

Why choose the Tea Time franchise in 2024?

• Word of mouth in the tea and health community has propelled our company's reputation. Each blend is designed to evoke a genuine tea-sipping experience and satisfy our passion for tea. Discover what keeps our consumers coming back. After tasting the natural goodness, you'll be proud to try our tea mixes.
• Having over 3800+ outlets across the country, they have a forecast to further expand their presence into untapped markets as well.
• With an investment of around Rs 5 lakhs, aspiring entrepreneurs can easily start a franchise of their own without having to think too much.
• You can expect a high return on investment where the profit margin is between 40-80%.

Future of Tea Business in India

Between the years 2021 and 2026, it is anticipated that the tea sector in India will expand at a compound annual growth rate of 4.2%. At the conclusion of this time period, it is anticipated that the industry will have reached 1.40 million metric tons.

By the year 2032, it is anticipated that the tea market in India will have reached a value of $14.7 billion, having grown at a compound annual growth rate (CAGR) of 3.18% between the years 2024 and 2032.

So isn’t this good enough news for all the tea lovers out there?  2024 is one of the best years to start a tea franchise anywhere in India.

Is it profitable to start a tea franchise in India?

The profitability of beginning a tea franchise in India is contingent upon a number of elements, such as the particular franchise brand, the location, the conditions of the market, and your capacity to properly manage and promote the business.

Here are some things to take into consideration:

1. Choosing a well-known tea franchise with a strong brand can boost success. Brands often have loyal customers and established business practises.
2. Determine tea demand in the franchise site. Consider consumer preferences, competition, and the speciality tea market.
3. The location of a tea franchise often determines its success. Make sure your location has lots of people, including busy commercial areas, shopping malls, or office or educational buildings.
4. Keep up with consumer tastes. Your tea franchise can stay competitive by adapting and introducing new products.
5. Assess the franchise startup costs, including fees, equipment, and operations. Consider how long it will take to return your investment and start making money.

These are some basic considerations to keep in mind while choosing a chai franchise in India.  There is a possibility that the tea business industry in India has substantial prospects; nevertheless, the success of these opportunities is frequently contingent on strategic planning, execution, and continuous management.

Other Top Tea Franchises To Consider in India 2024

Depending on your investment range, there are few more beverage franchise opportunities to choose from which are not far behind the tea time franchise in India.

These include:

Tea Trails: 

• The tea café chain known as Tea Trails is located in India and offers a wide selection of teas, coffees, and other beverages that are related to tea. The business was established in 2012 and currently provides eighty different types of tea, including black, green, white, oolong, flavoured, and herbal variations.
• The investment range is between Rs 30-50 lakhs.

Frespresso:

• The company was established by Dhiren Sujrani in 2010, and in the same year, it began offering franchise opportunities. The company's headquarters are located in Gujarat. Cafe Frespresso is a company strategy that is focused on franchising, and it has more than fifty locations across the country.
• The investment range is between Rs 10-20 lakhs.

Chai Sutta Bar:

• Our company In 2016, young, motivated entrepreneurs Anubhav Dubey and Anand Nayak started Chai Sutta Bar, a fast-growing tea chain. Rahul Patidar, another dedicated person, joined them later. Since its founding, Chai Sutta Bar has made memories and connections. 
• From Madhya Pradesh, we offer top-notch service. Our brand serves India's favourite drink, chai, in kulhads to be environmentally sustainable. Our goal is to get everyone to cuddle the kulhad, our national symbol.
• The invesmtnent range is between Rs 16-18 lakhs.

Also Read: How this brand spreads its footprints across the country in 7 years.

Chai Point:

• At its headquarters in Bangalore, Chai Point is a chain of tea cafes. Tea produced in Darjeeling, Assam, the Nilgiris, and Arunachal Pradesh is sold by this company, which was established in 2016 and sells tea goods. Gifts, accessories, and natural sweeteners, as well as healthful snacks and herbal infusions, are also available for purchase at Chai Point. 
• After being closed for COVID, Chai Point has 170 retailers and 35 outlets that have not yet reopened their doors to customers. Over the next two years, the firm intends to almost treble the number of stores it operates.
• The investment range is between Rs 25 and Rs 50 lakhs.

To Conclude,

Start your new year with a bang, get into business right away with the help of FranchiseBazar.