Why The Chocolate Room is the beverage franchise in India in 2024

on Dec 12, 2023 | 11816 views

Written By: Yukta Palekar

The Chocolate Room is a renowned chocolate indulgence café offering a unique chocolate experience to customers. With 20 Flavors of Italian hot chocolate, chocolate fondues, melting pots, chocolate cakes, waffles with strawberries, and hand-made chocolates using the finest Belgian chocolate, the Chocolate Room is one of the world's largest chocolate chain franchises. Launched in 2007, the brand is an ISO 9001-2008 certified registered trademark company. The Chocolate Room franchise has received numerous awards, including the Times of India award, Best Desserts award, Power brands award, Franchisor of the Year award, and ranked amongst Top 100 Franchise Opportunities in 2013-2016.

About The Chocolate Room Franchise in India 2024

The Chocolate Room, a renowned chocolate cafe brand, has been serving over 10 million customers globally since its inception in 2007. Operating in 11 countries, the company boasts 290+ chocolate cafes worldwide.

The company has received numerous awards and accolades, including a top rating for desserts in 2009 by Burrp, ISO 9001:2008 certification by ODC Standards Collections, Rising Stars 2012-13 by Power Stars, and the Galame Awards by Power Brands.

The Chocolate Room offers a low-investment, high-ROI franchise model, strong brand visibility, extensive franchisee support, transparent agreement terms, and a comprehensive one-stop-shop for franchise needs.

Franchise options include FOFO (Franchisee Owned Franchisee Operated Models) available, various models like kiosk, compact, standalone, and lounge, and fixed monthly return models for franchisees.

The Chocolate Room system includes store opening at a low franchisee fee, established brand loyalty, regular delivery support, marketing strategies for franchisees, and consistent merchandise supply.

The Chocolate Room has an ambitious goal of 500 outlets in the pipeline and has launched the first mega store in Surat. The franchise models and space requirements include the kiosk model, compact model, standalone model, and lounge model.

These models provide a luxurious and relaxing atmosphere for customers to enjoy a wide array of chocolate offerings and experiences.

The Chocolate Room's Contribution to Chocolate Culture

The Chocolate Room, founded by Vikas Punjabi in 2007, is a chocolate cafe brand known for its diverse range of sumptuous chocolate desserts and beverages, including Italian hot chocolate, chocolate fondues, cakes, and hand-made chocolate desserts prepared with the finest Belgian chocolate.

The brand has a presence with 395 outlets across India and an extended presence in around 11 countries.

Vikas Punjabi's entrepreneurial journey began in 2007 when he got the master franchise rights of The Chocolate Room for India. He learned everything from scratch, from serving customers to managing the restaurant business.

They realized that the Indian taste palette does not like too many sweets and needed to serve Savory dishes. They got a few menu consultants on board, experimented with their menu, and slowly engineered the menu. By 2008, they decided franchising was the way to scale the Chocolate Room brand, and now have more than 395 stores across the country.

The Chocolate Room's expansion strategy is different from others in the space, as they focus on building their own branding instead of relying solely on franchise consultants. They have adopted digital marketing, such as SEO, content, paid marketing, and social media, and experimented with digital platforms such as Snapchat and LinkedIn.

The Chocolate Room is not just an ordinary cafe for corporate employees, but a place where all age groups enjoy chocolate. The brand stands out from other frozen food cafes by offering a live kitchen experience, making it a unique and fresh experience for customers.

Their marketing strategy heavily promotes the live kitchen amongst this age group, and they recommend using a referral program for references and regular customers.

The Chocolate Room has successfully developed a strong master franchise network in India, relying on their own team, resources, and franchises.

Benefits of The Chocolate Room Franchise Opportunity

  1. Brand Recognition: The Chocolate Room franchise boasts years of brand recognition in the chocolate industry, providing a strong foundation for your business.
  2. Award-Winning Recipes: Benefit from award-winning recipes that have earned the brand a reputation for superior chocolate products.
  3. Customer Loyalty: The franchise enjoys a dedicated customer base, fostering customer loyalty and repeat business.
  4. Low Investment: The franchise opportunity offers a low initial investment, making it accessible for aspiring entrepreneurs.
  5. High Margins: With a focus on quality and premium products, The Chocolate Room franchise provides high margins, ensuring a good return on investment.
  6. Guaranteed Profits: The combination of low investment and high margins ensures guaranteed profits for franchisees.
  7. Trusted Brand: The Chocolate Room is a well-known and trusted brand in the chocolate industry, providing a competitive edge in the market.
  8. Franchise Support: The franchise offers comprehensive support to help businesses thrive quickly and grow to the next level. This includes assistance in effective business management.
  9. Low Risk: Thanks to the established brand and support, The Chocolate Room franchise opportunity is a low-risk business venture.
  10. Superior Business Concepts: The franchise leverages superior business concepts to set itself apart in the chocolate industry, ensuring a unique and successful business model.

Non-Alcoholic Beverage Market Trends in India

  • Market Division: : Indian non-alcoholic beverage market categorized into carbonated and non-carbonated segments.
  • Carbonated Beverages: Projected CAGR of 5.57% from FY 2022 to FY 2027. Expected to reach INR 185.96 billion in market size.
  • Market Share Dynamics: Carbonated beverages likely to experience a decline in market share. Non-carbonated beverages, especially fruit drinks, are rapidly gaining ground.
  • Factors Driving Growth: Increased consumer health consciousness is a primary growth driver. Easier accessibility is contributing to the expansion of the non-carbonated beverage segment.
  • Business Strategy Adaptation: Leading beverage companies adapting their strategies in response to changing market dynamics.

The Chocolate Room Franchise: A Recipe for Success

  1. Global Presence: With over 200+ locations worldwide, The Chocolate Room is a world-class chocolate cafe chain.
  2. Largest Franchisee Advantage: As the largest franchisee, it offers substantial growth opportunities and is known for brand recognition, award-winning recipes, customer loyalty, and innovative business concepts.
  3. Franchisee Benefits: Low investment, promising ROI, recognized brand, robust franchise support, growth assurance, flexibility, trust, and a one-stop shop for all franchise needs.
  4. Comprehensive Support: The Chocolate Room provides extensive support, including site selection, interior setup, manpower training, equipment procurement, inventory management, and marketing promotions.
  5. Assistance in Setup and Operations: Guidance on site selection, interior design, and manpower recruitment, creating a seamless launch process.
  6. TCR Standard Operating Procedures: Training to ensure adherence to brand standards and successful store openings.
  7. Efficient Inventory Management: Expert guidance on stock control and ordering processes.
  8. Strategic Marketing Support: A checklist of proven marketing strategies tailored to each franchisee.
  9. Access to Award-Winning Recipes: Unique recipes that set The Chocolate Room apart and delight customers.
  10. Regular Supply Chain: A continuous flow of high-quality merchandise and raw materials.
  11. Staff Recruitment and Training: Assistance in building a proficient and motivated team with access to extensive sales and systems training.
  12. Established Business Concept: Leverage a proven and successful business model.

The Chocolate Room franchise offers a comprehensive package of support, expertise, and resources, making it an enticing opportunity for aspiring entrepreneurs in the food and beverage industry.


The Chocolate Room, a leading beverage franchise in India, has expanded its presence across the country, opening 235 stores with a turnover of over ₹100 crore. The company has expanded its presence in various countries, including Colombo, Sri Lanka, M.M. Alam Road, Lahore, Pakistan, Bengaluru, India, Dhaka, Bangladesh, Nepal, Abu Dhabi, UAE, and Hyderabad. The Chocolate Room has also opened a co-working lounge in Hyderabad in 2019.

The Indian beverage industry has evolved significantly since the days of tea, coffee, Coca-Cola, and hard drinks. With a growing rate of 20%–30%, the F&B industry is expected to become three times its current size by 2020-2021, with a 4-5 times higher ROI than any other franchise in a short period of time.

The best beverage franchise opportunities in India include hot beverage franchises, carbonated beverage franchises, power and energy drinks franchises, coffee and cafe franchises, alcohol beverage franchises, and mineral and flavored water franchises.

To find the best beverage franchise in India, entrepreneurs can register their entrepreneur profile on Franchise Bazar, which provides the best franchise and business opportunities in the Food and Beverage industry in India.


Q.1. Who is a possible franchisee for The Chocolate Room?

A person who is devoted, disciplined, outgoing, optimistic, and customer-friendly and is enthusiastic about people, chocolate, and coffee. The ideal candidate will be someone who believes in committing to The Chocolate Room system.

Q.2.What is the franchise fee?

The franchise cost varies by model. Typically, it ranges between 2.5 and 10 lacs.

Q.3. What are the site specifications for The Chocolate Room?

Among the various site criteria are traffic patterns, peak business hours, residents, neighbouring markets, nearby attractions, local competitors, local hotels, and restaurants. We also help in locating a suitable location. However, the final choice is yours.

Q.4. Can I sell my franchise business? If so, to whom and how can I sell it?

Yes. You can sell your shop by paying a transfer fee for each selling. The buyer must, however, be qualified and approved by The Chocolate Room.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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