Why Wurfel is the Top Kitchen Franchise to Start in India 2024?

on Dec 18, 2023 | 9748 views

Written By: Yukta Palekar

Wurfel is a top interior design franchise, constantly striving for innovation and development. They aim to provide premium products at competitive prices and seek partners who share their passion for delivering world-class products and services. Check out all relevant information for your franchise investment decision.

Overview of Wurfel Franchise

Wurfel, a private interior design franchise, was founded in 2015 by Khanindra Barman in Bangalore. With 36 outlets across India, the franchise offers a 6-year tenure and a 90-day business set-up time.

The master franchise model is also available, with an initial franchise fee of INR 2-5 Lakhs. To start a Wurfel Kuche franchise, one must have a shop area of 1500-2500 sq. ft., an initial franchise fee of INR 2-5 Lakhs, and an infrastructure investment of INR 40 lakhs and INR 50 lakhs.

The franchise requires 3 to 5 employees, a reception area, product display area, product fitting, air-conditioner, CCTV set-up, internet connectivity, and product delivery. The commission for revenue sharing is approximately 30%-40% with a 12-–18-month ROI time frame.

Wurfel Kuche supports inventory planning, product pricing, offers, client acquisition, interior design, relationship management software, marketing, website support for orders, warranty, and a hassle-free franchise establishment.

The brand value rating of Wurfel Kuche is 3.97/5 and the overall rating of 4/5, making it an excellent investment opportunity to start and explore a franchise in the home and furniture industry in interior designing.

Also Read: Wurfel Wins the Best Modular Kitchen Brand Award 2023

Würfel Franchise Opportunity

  • Industry Leadership: Würfel is a leading modular kitchen brand in the country. The modular kitchen industry is the fastest-growing in the nation.
  • Impressive Growth: Demonstrates a remarkable 50% Year-over-Year growth potential.
  • Innovation and Development: Würfel is committed to constant innovation and development in its product offerings.
  • Premium Products at Competitive Prices: Würfel distinguishes itself by providing premium modular kitchen products at attractive prices.
  • Franchise Criteria: Seeking passionate, committed, and positive individuals to become franchisees.
  • Commitment to Excellence: Würfel is looking for partners dedicated to delivering world-class products and services.
  • Largest Chain of Premium Modular Kitchens: Würfel stands out as the biggest chain of premium modular kitchen brands in the country.
  • Official Showrooms: Each showroom is an official studio, reflecting Würfel's commitment to quality.
  • Unmatched Support: Würfel provides unparalleled support and robust marketing activities to boost franchisee turnover.
  • Successful Studio Partners: Existing studio partners are highly successful and content within the Würfel family.
  • Ethical and Transparent Practices: Würfel is known for its ethical and transparent business practices, handling every detail with utmost care.
  • Profitability: Würfel's showrooms are highly profitable, making it an attractive investment opportunity.
  • Value Alignment: Würfel expects partners to share the same values of ethics, transparency, and commitment.
  • Selective Association: Würfel is particular about its association, ensuring a strong alignment of values with potential partners.
  • Bigger Vision and Positive Approach: Values partnerships with individuals having a broader vision in life and a positive attitude towards challenges.
  • Customer Satisfaction Focus: Encourages franchisees to work towards customer satisfaction and delivering high-quality services.
  • Opportunity for Smart Entrepreneurs: Würfel presents a lucrative opportunity for smart entrepreneurs looking to capitalize on the growing modular kitchen industry.

Investment in Wurfel Franchise

The Wurfel Kuche franchise investment ranges from Rs.2 Lakh to Rs.5 Lakh, with infrastructure investment between Rs.40 Lakh and Rs.50 Lakh. The franchise commission is around 30%-40%, and the franchisee's ROI is 12-18 months.

Würfel Franchise: Crafting Timeless Interior Solutions

  • Global Presence: Würfel is a globally recognized company with a focus on creating enduring products.
  • Product Range: Specializes in premium modular kitchens and wardrobe solutions.
  • Quality Assurance: Uncompromised quality is the hallmark, with a guaranteed best price for the provided quality.
  • Personalized Wardrobes: Würfel offers tailor-made wardrobe solutions, designed to match individual lifestyles.
  • Innovation and Trendsetting: Committed to innovation, constantly striving to improve and set industry trends.
  • Holistic Interior Solutions: Originating from European modular kitchens, Würfel has expanded to provide complete home interior solutions.
  • Consistent Quality: Aiming to consistently deliver the best quality in all products and services.
  • Responsibility in Design: Würfel is responsible for its designs, ensuring they stand the test of time.
  • Best Price Guarantee: Committed to offering the best price for the quality of their products.
  • Ethical and Transparent Practices: Recognizes the importance of ethical and transparent practices in client and associate relationships.
  • Accountability: Takes responsibility for actions, fostering trust and reliability in business dealings.
  • Lasting Bonds: The commitment to excellence and responsibility ensures enduring relationships with clients and associates.

Würfel Franchisee Benefits: Unlocking Success

  • Leading B2B Kitchen Brand: Würfel stands as the most successful B2B kitchen brand in the country.
  • Extensive Showroom Network: Boasts over 30 showrooms nationwide, reflecting a widespread and successful presence.
  • Collaborative Environment: Success is achieved through an enthusiastic and upbeat collaborative environment.
  • Customization Expertise: Experts collaborate to create customizable kitchens, wardrobes, TV units, study tables, and more.
  • Diverse Product and Service Range: Beyond kitchens, offers a diverse range including wardrobe solutions, TV units, study tables, and interior designing services.
  • Supply Chain Efficiency: Ensures efficient supply chain management for consistent product availability.
  • Continuous Innovation: Hallmarked by a continual state of inventions and growth, embracing the latest industry trends.
  • Search for Quality Partners: Actively seeking amazing partners who share enthusiasm and commitment.
  • World-Class Product and Service Delivery: Emphasis on delivering world-class products and services to clients.
  • Reasonable Price Point: Provides quality products at a reasonable price, catering to a diverse consumer base.
  • Inclusive Product Portfolio: Offers a wide range of products, from kitchen essentials to interior design options.
  • Years of Consistent Quality: Established reputation for maintaining consistent quality over the past few years.
  • Partnering for Success: Actively on the lookout for partners to join the journey towards mutual success.

Indian Kitchen Market Overview

  • Comprehensive Industry Analysis: Detailed examination of the Kitchen market, encompassing trends, drivers, and challenges.
  • Competitive Landscape: Assessment of the competitive environment with strategic recommendations for key players in the market.
  • Cost Structures and Supply Chain: In-depth analysis of cost structures, supply chain dynamics, and their impact on the market.
  • Regulatory Landscapes: Exploration of regulatory frameworks affecting the Kitchen and Dining Furniture market.
  • Regional Growth and Forecasts: Presentation of regional growth insights and forecasts for the next five years.
  • Strategic Decision Support: Empowering stakeholders with valuable insights to design effective strategies for profit maximization and risk minimization.
  • Pricing Analysis: Comprehensive pricing analysis for different types, manufacturers, regions, and global trends spanning from 2018 to 2030.
  • Informed Decision-Making: Providing stakeholders with the necessary information to make informed decisions and develop growth strategies.
  • Market Restraints Analysis: Crucial examination of market restraints aiding strategic planning by understanding potential challenges and formulating overcoming strategies.
  • Insights from Market Experts: Incorporation of opinions from market experts to provide valuable insights into the dynamic nature of the Kitchen Furniture market.
  • Understanding Dynamics: Enabling stakeholders to gain a better understanding of market dynamics for informed decision-making.
  • Company Profiling: In-depth profiling of key market figures, analysing factors such as main business, gross margin, markets served, prices, revenue, and production.
  • Review Period: Nine years of comprehensive review, providing a substantial historical perspective on market trends and dynamics.

Other Kitchen Franchise To Consider in India in 2024

Vsmart Spaces

Vsmart environments is a company that specializes in bringing ideas to life in order to create environments for better living. They provide a variety of services, including design, contractors, and vendors, and have a devoted team with 16 years of experience.

They prioritize making houses enjoyable and ensuring a hassle-free experience. If you are looking for a kitchen franchise opportunity, go no farther than Vsmart Spaces. Their segment is Kitchen Franchises, with investment ranging from Rs. 2 lakhs to Rs. 5 lakhs.


Livespace, founded in 2015 by Anuj and Ramakant, is a trusted brand in India for complete home interior design. The company has a team of experts, including design thinkers and technology experts, who work together to bring customers' dreams to reality.

Livespace offers expert design consultation and over 8,000 in-display products and materials. The company has expanded to four new cities to capture the $500 million modular home solutions market and has managed over 5,100 homes.

Livespace has raised $90 million in funding. To start a project, meet with a designer, fill out a form, and seek consultation. After getting acquainted, book Livespace and finalize your home design.

Livespace is India's largest organized player in the Home Design segment, with an investment range of Rs. 40Lakhs- 50Lakhs. The company has managed over 5,100 homes and raised $90 million in funding.


The demand for modular kitchen franchises has increased due to the importance of the kitchen in a house. Brands like Cosmo and Sleek are popular options. FranchiseBazar Cab offers entrepreneurs the best kitchen store franchise opportunities in Hyderabad, Mumbai, and Kolkata, helping them start a modular kitchen business in these cities.


Q.1. How much is the franchise fee?

This brand's franchise cost ranges between INR 2 and INR 5 lakhs.

Q.2. What is the brand's ROI Timeline?

The ROI for the brand franchise is 12 to 18 months.

Q.3. Does the brand offer marketing assistance?

Yes, the brand offers marketing assistance in unit interior and exterior ads, as well as local ads, and it may also help in digital marketing and events or seminars.

Q.4. How many people will be required to launch this brand's franchise?

To launch the outlet, the brand requires 3 to 5 personnel.

Q.5. Is training provided by the brand?

Yes, this brand offers assistance and training in inventory planning and product pricing, offers, client acquisition, interior design, relationship management, company management software, marketing, internet order support, warranty and guarantee, and operation and training manuals.

Disclaimer: The brands mentioned in this blog are recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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