Written By: Shruti Agrawal

In times when digital artistry is thriving and catching the eyes of many, they are trying to master the artistry and technical finesse. Amidst the myriad of training academies shaping aspiring animators, one franchise stands as a beacon of excellence: the 'ZICA franchise.'

As of 2024, 'The ZICA franchise' has solidified its reputation as the foremost animation training academy franchise in India, revolutionizing the education of budding animators. Established with a vision to nurture raw talent into skilled professionals, this franchise has redefined the paradigm of animation education.

In the realm of animation training academies in India, the 'ZICA’ franchise in 2024 stands as a testament to innovation, excellence, and a commitment to sculpting the next generation of animation virtuosos.

About ZICA Franchise

Established in 1995, India's first complete academy for teaching classical and digital animation is called Zee Institute of Creative Art (ZICA). ZICA is a part of the Zee Group, India’s largest TV network, and is known for its novel training style focused on creating a stimulating environment for students.

It offers training in 2D Animation, 3D Animation, Visual Effects (VFX), Gaming, Graphic Design, Web Design, Digital Marketing, and Digital Photography. The institute provides high-end animation tools, 2D animation facilities, 3D software, Visual FX Labs, and Imaging Technologies.

ZICA has a strong track record of placing students in well-known animation houses and studios, and it is equipped with experienced industry trainers and production-oriented training with project-based assignments.

ZICA Franchise Model

Zee Institute of Creative Art (ZICA) is a brand of famous groups like Zee and Eseel Group.

ZICA has over 15 centres in cities including Mumbai, Pune, Bangalore, Noida, Lucknow, Bhubaneswar, Indore, etc. ZICA is looking for franchise partners to set up and run their institutes throughout India.

ZICA handles the brand-building activities, and local-level promotions will be funded and executed by the franchisee.

The investment range for the franchise is between INR 30 Lakhs - INR 50 Lakhs, and the area required is 1,200 sq. ft. - 2,000 Sq.ft.

The franchise fee for ZICA is INR 10 lakhs. The expected monthly sales are INR 5 lakhs and the profit margin is 15%. The royalty/commission is 20%.

Prerequisites Of Starting A ZICA Franchise

Starting a ZICA (Zee Institute Of Creative Art) franchise involves meeting certain prerequisites and fulfilling specific criteria set by the franchisor. Here are the typical prerequisites for starting a ZICA franchise:

1. Financial Capacity: Prospective franchisees need to have the financial capability to invest in the franchise. This includes the initial franchise fee, setup costs, infrastructure expenses, operational costs, and marketing expenses.
2. Entrepreneurial Spirit: Individuals aspiring to start a ZICA franchise should possess an entrepreneurial mindset and a passion for education, creativity, and the animation/filmmaking industry.
3. Location: Identifying a suitable location is crucial. The site should be in a prime area with high visibility, accessibility, and proximity to the target audience. A strategic location contributes significantly to the success of the franchise.
4. Educational Background: While not always mandatory, having an educational background or experience in the creative arts, education, or business management can be advantageous for running a ZICA franchise effectively.
5. Infrastructure and Facilities: Franchisees must adhere to ZICA's guidelines regarding infrastructure and facilities. This includes setting up animation labs, studios, and classrooms, and providing the necessary equipment to facilitate quality education.
6. Commitment to Quality Education: ZICA franchisees should be committed to delivering quality education and maintaining the standards set by the franchisor. This involves following the prescribed curriculum, hiring qualified faculty, and providing a conducive learning environment.
7. Long-term Vision and Commitment: Starting a franchise is a long-term commitment. Franchisees should have a clear vision for the growth and development of the institute and be dedicated to the success of the franchise in the long run.

Steps To Start A ZICA Franchise

Starting a ZICA franchise involves a systematic process and certain financial and operational considerations. Here's a step-by-step guide:

Research and Initial Contact:

• • Research ZICA's franchise model, requirements, and terms.
  • Contact ZICA's franchising department for detailed information.

Assessment and Qualification:

• • Evaluate your financial capacity and business acumen.
  • Franchise Fee: Initial franchise fees can range from INR 5 lakhs to INR 10 lakhs (this can vary and needs verification from ZICA).
  • Ensure alignment with ZICA's vision, mission, and values.

Application and Documentation:

• • Submit an application expressing your interest in owning a ZICA franchise.
  • Prepare financial statements, business plans, and other necessary documents.

Franchise Agreement:

• • Review the franchise agreement provided by ZICA.
  • Initial Investment: Estimated initial investment can range from INR 20 lakhs to INR 40 lakhs (this can vary based on location, infrastructure, etc.).

Site Selection and Setup:

• • Find a location which has high visibility and easy accessibility.
  • Infrastructure and Setup Costs: Setting up the institute infrastructure can cost approximately INR 15 lakhs to INR 25 lakhs (this varies based on size, location, and facilities required).

Training and Support:

• • Engage in ZICA's training programs for curriculum delivery, administration, and marketing.
  • Ongoing Support Fees: There might be ongoing support fees or royalties ranging from 5% to 8% of the gross revenue (specifics need validation from ZICA).

Marketing and Promotion:

• • Develop a marketing plan aligned with ZICA's branding and guidelines.
  • Initial Marketing Budget: Allocate approximately INR 5 lakhs to INR 10 lakhs for initial marketing efforts (this can vary based on local market dynamics).

Launch and Operations:

• • Organize a successful launch event and ensure smooth operations.
  • Staffing Costs: Estimate staffing costs for teachers, administrators, etc., which can vary based on location and salaries.

Compliance and Adherence:

• • Adhere to ZICA's standards, reporting requirements, and quality benchmarks.
  • Additional Operational Expenses: Consider ongoing operational expenses, such as rent, utilities, and maintenance.

Continuous Improvement:

• • Continuously evaluate and enhance operations for a better student experience.

Market Trends Of Animation Franchise Opportunity In India

The Indian animation and VFX industry has been experiencing significant growth and is projected to achieve a CAGR of 20% to 25%.

India's animation and VFX industry was valued at approximately INR 107 billion in 2022, with the VFX segment contributing the highest revenue, totalling around INR 50 billion and by 2025 will reach an estimated value of INR 190 billion.

This growth of animation franchise market is based on several factors:

1. Increased demand: There has been a growing demand for VFX and animation services in the industry, providing Indian animation studios with more opportunities.
2. Technological advancements: The evolution of VFX technologies has altered the storytelling pattern, resulting in a boom in the entertainment business.
3. Diverse applications: Apart from the entertainment industry, animation and VFX are being used in other fields such as gaming, education, branding, and marketing, contributing to the potential expansion of the industry.
4. Global market potential: India's animation and VFX industry has the potential to grab 20 to 25% of the worldwide AVGC (Animation, Visual Effects, Gaming, and Comics) market.
5. Job creation: The sector can provide 75,000 to 125,000 direct and indirect jobs by 2025, benefiting the Indian economy.
6. Innovation: Indian talent is poised to compete with global counterparts, and the industry is expected to register significant growth in the coming years.

Benefits Of Starting A ZICA Franchise

• ZICA is backed by the prestigious Zee Network, offering a solid brand reputation and a legacy of quality education. Associating with a well-known brand can attract students and build trust among parents.
• ZICA offers a comprehensive curriculum that covers various aspects of animation, VFX, and filmmaking. The curriculum is developed in consultation with industry experts, ensuring relevance and alignment with industry standards.
• ZICA handles brand-building activities and local-level promotions, while the franchisee is responsible for executing marketing activities to promote the programs.
• ZICA provides all the designs for marketing activities, making it easier for you to promote the programs effectively.
• ZICA franchises often come with guidelines for setting up advanced infrastructure, including animation labs, studios, and equipment. This facilitates a conducive learning environment and ensures students have access to modern tools.
• ZICA offers placement services to help students find job opportunities in the industry.
• As a franchise partner, you will receive support from the company, including training, marketing, and ongoing assistance.
• The investment required to start a ZICA franchise is relatively low, with an initial investment of INR 20 lakhs to 40 lakhs for the ZICA Centre format.
• As the animation and creative industry continues to expand, owning a ZICA franchise presents the potential for growth and expansion, especially by staying updated with technological advancements and industry trends.

As the year draws to a close, the legacy of ZICA Institutes stands tall, not just as an educational hub but as a catalyst for the evolution of aspiring animators into industry-ready professionals. Its impact transcends mere skill development, reflecting a commitment to nurturing passion, creativity, and a profound understanding of the art and science of animation.

If you are interested in exploring more about the franchise opportunities and interested in considering the investment in the ZICA franchise, you must talk to the expert consultants of FranchiseBAZAR and learn about the other franchise opportunities suitable to your preference. Hurry Up and grab your chance. 

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.