About Avtavashtram Innerwear franchise in India

Antarvastram Innerwear is India’s Leading Affordable Innerwear Brand. Fuelled through a vision to revolutionize the Innerwear industry, two young entrepreneurs started Antarvastram Innerwear to deliver high quality affordable Innerwear’s to the masses in small towns/ cities across India. Driven by a highly passionate, experienced and determined team, the brand has generated good profit % in just 1 years with multi numbers of styles delivered through 3 stores across 3 cities of India.

Why Invest in a Lingerie & Innerwear Franchise in India?

1. Growing Indian Market: Due to shifting demographics, more urbanisation, and a growing awareness of personal clothing, the lingerie market in India has been growing at a rapid rate. Lingerie in all its forms and from all its brands is in high demand because more and more people are paying attention to what they wear.
2. Cultural shift: India has seen a marked societal shift towards embracing individuality and expressing one's style preferences more openly. People now see lingerie more as an accessory than a need, and this shift has helped normalise the practice.
3. Growth of E-commerce: Businesses in India now have an easier time reaching more customers thanks to the proliferation of e-commerce. By selling lingerie on the internet, entrepreneurs may expand their consumer base beyond brick-and-mortar stores and raise awareness of their brand.
4. Rise in International Brands growing in the Indian market: Lingerie franchises can attract customers who appreciate international standards if they are linked to well-known international brands that are known for quality and style.

Market Trends: Enhancing the growth of the Lingerie and Innerwear Franchise Opportunities in India

1. More and more, lingerie and innerwear are being sought after for their style rather than their practicality, according to shifting fashion tastes. Opportunities exist for franchises to meet the different tastes of consumers who look for an array of styles, colours, and patterns.
2. The value of embracing one's body and expressing oneself freely is being more recognised. Lingerie brands that show a variety of body types, encourage inclusivity, and accept a range of sizes are more likely to attract consumers.
3. Customers are prepared to spend more on high-end, branded underwear as their disposable incomes continue to rise. Franchises that provide fashionable, high-quality goods under a recognisable brand name can appeal to a wide range of consumers.
4. The retail industry has seen a sea change due to the proliferation of internet access and online buying. The ease and accessibility of internet platforms allow lingerie businesses to reach a larger audience than they could in traditional stores.
5. New sustainable lingerie materials are being developed thanks to advancements in fabric technology. These materials are comfortable, breathable, and environmentally friendly. People who are concerned about the environment and want products that make them more comfortable may be interested in franchises that use these ideas.
6. Intimate clothing that prioritises comfort and health is becoming more and more recognised. Fabrics that wick away moisture, materials that let air to circulate, and designs that prioritise health are all things that franchises may highlight.

To get more etails about how to start an innerwear franchise in India, or to find out more about the latest lingerie franchise opportunities in India, contact us at FranchiseBazar.  Remember this is a profitable venture to start right away, so all the entrepreneurs out there, call us right away.