KOJA Franchise Opportunity Overview:
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Vision and Concept: Fusion of Korean innovation and culture with Indian consumer preferences. Premier destination for affordable and high-quality lifestyle products inspired by Korean innovation.
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Unique Selling Points: Exclusive combination of K-beauty, KPOP, and Kfashion under one roof. Capitalizing on the growing Korean fashion & lifestyle industry in India.
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Challenges Faced: 42 months gestation period. Lack of training and formal education. Financial constraints, legal difficulties, compliance challenges. Small businesses becoming obsolete. Technology adoption lag.
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Franchising Advantages: Franchising as a less risky and accessible business model. Started with low investments. Unlimited upside potential.
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Market Opportunity: India as a new market for organized Korean and Japanese products. Factors driving growth: digital transformation, disposable income, urbanization, shifting population, and Korean culture popularity.
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KOJA Franchise Highlights: International brand partnership opportunity. Fast fashion products in cosmetics and fashion. Strong management team with a successful track record. High-profit margins, low investments, and high ROI.
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Franchisee Profile: No need to be a business expert, but a general understanding of business practices. Ideal for entrepreneurs, existing retailers, and property owners. Passion for global cultures, fashion, and accessories.
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Franchise Model: FOFO (Franchise Owned Franchise Operated) Franchise fee for brand access. Franchisee owns and operates the business, responsible for operating expenses.
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Franchisee's Roles and Responsibilities: Utilizing the official logo. Hiring and managing the team. Operating the store following guidelines. Attending necessary training and providing ongoing support.
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KOJA Support System: On-site setup assistance. HR and training support. Supply of a complete range of international products. IT support and ongoing operational training.
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Franchise Approval and Setup: Average approval and setup time: 30-45 days. Existing property owners can apply to convert their setup to a Koja store.
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Ownership Opportunities: Owners of multiple Koja locations allowed based on profitability and market potential. Management team assesses the need for new stores.
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Absence Owner Considerations: Absentee ownership allowed with an approved store manager. Caution advised to ensure business continuity.
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Performance Metrics: Minimum score of 4+ on all platforms for business growth. Franchisee expected to maintain high standards.
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Business Transfer and Concerns: Non-transferable franchise, but concerns discussed and addressed. Koja takes appropriate action in case of financial or compliance irregularities
Conclusion: Successful retail franchise offering a unique blend of Hallyu and Korean products. Profitable opportunity with strong support and training from Koja.
For further inquiries, contact the KOJA Franchise Project In-charge at Franchise Bazar, located at 309 Swiss Complex, 33 Race Course Road, Bangalore, India, at 02-022267017/41512345.
Industry | Segment | Investment | Franchise Fee | Space | Expected No of Hours / month | Expansion Location/s |
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Retail Franchise | Gift, Hobby, Cards, Candle, Souvenir Shops | Rs. 20lakhs-30lakhs | Rs. 2lakhs -5 lakhs | 500 - 750 | Less than 10hrs | 4 places |
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