CandidMen Franchise Cost in India: 40-50 Lakh Mens Ethnicwear Opportunity

Would you like to launch your own men's fashion business in India? Or perhaps you would like to capitalise on the increasing market for occasion rental wear?
CandidMen Franchise will allow you to enter the Indian men's wear rental retail market with an investment of around ₹40-50 Lakh.
CandidMen is different from traditional apparel stores as it provides high-end men's outfits to rent in order to wear for weddings, parties, corporate events, college parties and more. This gives customers access to fashionable outfits without having to pay a large amount to buy new clothes that they may only wear one or two times.
Founded by Shweta Poddar, CandidMen has created a company offering affordable luxury and easy rental retail fashion. They offer franchise opportunities via FOCO (Franchise Owned, Company Operated) or FOFO (Franchise Owned, Franchise Operated).
This guide is the perfect resource if you are considering starting a men's fashion rental franchise in India. We'll take a look at how much it costs to invest in the CandidMen franchise, how much you need to invest, what type of business it is, shop size, types of products and growth opportunities.
What Is CandidMen?
CandidMen is a Men’s Wear Rental retail brand from India. They offer customers high-end designer outfits for special occasions at low rental rates.
It was set up with the idea that men didn’t need to spend so much on expensive clothes for special occasions.
The brand targets customers looking to look fashionable, but don’t want to spend a lot of money on clothes.
CandidMen operates with both an online and offline model. They allow customers to browse their rentals online, or come into their store to get styling advice and find the right fit and outfit for them.
The brand has even been featured on Shark Tank India Season 3. such as The Times of India, Forbes, YourStory, and Business.
You can view how they built their brand on their About Us page - https://candidmen.in/about-us/
Why Is Men’s Wear Rental A Good Business Opportunity In India?
Customers in India spend a lot of money on weddings, celebrations and special occasions. However, many of the high-end outfits are only worn a few times.
For example, grooms may buy a sherwani for their wedding day, guests of a wedding may buy a designer suit for the wedding reception and professionals may buy a tuxedo for a corporate event.
These outfits can be expensive to buy and take up space in your wardrobe.
This creates a strong opportunity for Men’s Clothing Rentals.
High Spend On Special Occasions
There is a high demand for high-end men’s fashion due to weddings, receptions and family celebrations in India.
Customers often want to wear a sherwani, Jodhpuri suit, tuxedo or Indo-western outfit. This means offering rentals is a great option.
Affordable High-End Fashion
A designer outfit can be very expensive, costing thousands of rupees. Some customers may not want to spend so much on a special occasion.
Offering rentals means customers can wear high-end fashion without paying too much.
Market Opportunity
The market opportunity brief provides information that the Fashion Rental Market in India is estimated to be worth around ₹12,000 crore in 2024. Between 2024 and 2028, it is expected to grow at a CAGR of 12- 18%.
Note: These are market estimates provided in the brief and should not be used as factual market statistics. Investors should ask to see the original research report.
How Much Does A CandidMen Franchise Cost In India?
The investment required for a CandidMen franchise is between ₹40-50 lakh, as shown in their listing on FranchiseBAZAR.
The opportunity is listed under clothing and ethnic stores. However, the business actually operates as Men’s Occasion Wear Rentals.
|
Investment Particulars |
Details |
|
Total investment |
₹40–50 lakh |
|
Franchise fee |
₹2–5 lakh |
|
Recommended store area |
Approximately 1,200 sq. ft. |
|
Space requirement |
1,000–2,000 sq. ft. |
|
Business segment |
Men's wear rental retail |
|
Franchise models |
FOCO and FOFO |
|
Revenue share |
15% of net monthly sales, as supplied in the franchise brief |
|
Expected payback |
36–40 months, as supplied in the franchise brief |
|
Agreement term |
5 years, renewable, as supplied in the franchise brief |
|
Expansion preference |
South India |
Source: CandidMen Franchise Opportunity – FranchiseBAZAR - https://www.franchisebazar.com/franchise-opportunity/candidmen
The total will also depend on how big your store is, location, deposit for rental, interior design, stock and any other costs.
Request a breakdown of all costs. Ask the company whether the fee for franchising is included in the 40-50 lakh investment or if there are any additional costs.
Ask them for a detailed breakdown of the costs. This should include stock, technology, RFID, interior design, working capital, licensing and any extra costs.
What Franchise Models Are Available?
There are two franchise models available for CandidMen.
Both models allow you to get involved; however, the difference is who will run the outlet.
FOCO - Franchise Owned, Company Operated.
If you want to invest in a retail business without running the business, then this model may be best for you.
- The franchise owner pays the required investment whilst CandidMen runs the outlet on a day-to-day basis.
- They will manage staff and customer service.
- They will follow the company processes and branding.
- The franchise owner will receive their agreed share of revenue.
- They will be able to keep track of how the outlet is performing.
- This model is ideal for those who want a low-involvement business.
FOFO - Franchise Owned, Franchise Operated.
If you want to invest in a business and run it yourself, then this model is perfect.
- The franchise owner will pay the required investment.
- They will manage the outlet on a day-to-day basis.
- They will manage staff and maintenance.
- They will manage customer service and sales locally.
- CandidMen will provide branding, technology and processes for the business.
The franchise owner will manage local costs.
Your role and rights will be outlined in the franchise agreement.
FOCO Vs FOFO
|
Particular |
FOCO |
FOFO |
|
Capital investment |
Franchise owner |
Franchise owner |
|
Daily operations |
CandidMen |
Franchise owner |
|
Staff management |
CandidMen |
Franchise owner |
|
Customer service |
CandidMen |
Franchise owner |
|
Central marketing |
CandidMen |
CandidMen |
|
Local marketing |
Optional |
Franchise owner |
|
Performance reporting |
CandidMen |
CandidMen |
|
Owner involvement |
Lower |
Higher |
If you want a low-involvement business, then go for the FOCO model. If you have time and experience, then the FOFO model would be best.
What Can You Offer At A CandidMen Franchise?
CandidMen offers high-end clothing rentals.
Their collection includes outfits for wedding customers, professionals, partygoers and young people for special occasions.
Main products include:
Jodhpuri Suits
These are popular for weddings, receptions and formal occasions. They provide a stylish and traditional look.
Suits & Tuxedos
Perfect for corporate events, cocktail parties, awards and formal occasions.
Blazers
Versatile blazers are great for parties, office events, photoshoots and semi-formal occasions.
Ethnic Jackets & Kurta Pyjamas
These cater to customers going to festivals, family events, traditional occasions and weddings.
Sherwanis
Sherwanis are one of the key categories for grooms and wedding goers.
Accessories
Help customers finish off their look.
You can view their rentals to see what products they currently offer. Source : https://candidmen.in/
How does the CandidMen men’s wear rental business work?
The CandidMen rental process is straightforward:
Rent, wear and return
Browse the range and select an outfit. Customers can book online or in-store at the showroom.
Wear the outfit you have chosen. Return the item to the company.
The garment will then be prepared for the next hire.
- The garment is returned.
- A quality check is carried out.
- The garment is professionally dry cleaned.
- The garment is steamed.
- A quality check is carried out.
The garment is then ready for the next customer!
This is an important step as the items can be hired out to multiple customers throughout their lifespan.
This differs from a traditional men’s clothing store, as revenue is typically generated by selling the garments.
Customers will benefit as they can enjoy high-quality garments without worrying about maintenance.
How much space would a CandidMen franchise need?
The CandidMen franchise would require around 1000-2000 sq ft of retail space. Around 1200 sq ft is recommended.
Location is key!
Find a good area for commercial purposes where customers already buy wedding, ethnic and high-end menswear.
A good location would include;
- Visible from the main road.
- Easy for customers to access.
- Parking.
- Near wedding and ethnicwear stores.
- Strong residential and commercial areas.
- Access to your target market.
The franchise page states that they are looking to expand into South India.
Which Cities are available?
Currently, the showroom locations listed are Bengaluru, Hyderabad and Delhi.
On their official website, they state the following showrooms;
Bengaluru:
Indiranagar, Jayanagar, RT Nagar and Vijayanagar.
Hyderabad: Hyderabad.
Delhi: Lajpat Nagar and Pitampura.
In the future, areas such as Chennai, Coimbatore, Kochi and Pune may offer good opportunities.
These are just potential areas and are not confirmed to be available. We recommend you contact CandidMen directly to find out which areas are available.
Why choose CandidMen for a men’s fashion rental retail franchise?
CandidMen provides a unique opportunity to get into the men’s fashion rental business. They provide full support, professional management and great returns.
Unique – Rent high-end men’s fashion for weddings, party and special occasions.
No hassle – We handle sales, marketing, staff and customer service.
Professional – Our professional team has lots of experience so everything will run smoothly.
Consistent returns – Enjoy predictable income with a fixed revenue split.
Fast ROI – An estimated return within 36-40 months.
Why is this a good business opportunity?
This industry is growing, with more customers wanting to look stylish whilst keeping costs down.
Wedding outfits are costly but are only usually worn once/twice.
The middle class is growing. Young males want to wear high-end designer outfits but do not want to spend between ₹ 15,000 and ₹ 50,000.
Rental culture is growing. Gen Z and Millennials are increasingly renting fashion.
More people are shopping online and using social media, meaning there is more demand for stylish outfits for occasions.
Their journey
They have been growing steadily in some of the largest cities in India.
- October 2022 – Jayanagar (Bangalore)
- November 2022 – Jubilee Hills (Hyderabad)
- October 2023 – Pitampura (Delhi)
- November 2024 – Indiranagar (Bangalore)
FY 2025-26
RT Nagar & Vijayanagar (Bangalore)
Pitampura (Delhi)
As we open new locations, we will continue to grow our presence.
CandidMen Franchise Revenue Split and ROI
CandidMen provides a revenue split of 15% of net monthly sales. The indicative ROI would be between 36-40 months.
Before investing in this business, please make sure you understand how this works.
Ask the company the following questions;
- How is net monthly sales calculated?
- Is the revenue split before or after GST?
- How are refunds and discounts handled?
- Who pays for rent, staff?
- Who pays for cleaning and repairs?
- What happens if sales are not as expected?
Are there any extra charges per month?
The ROI is an indication and cannot be guaranteed. The performance of the business will depend on the location, customer demand, rental usage, running costs and the final contract.
Ask for a detailed breakdown of finances.
How to apply for a CandidMen franchise in India?
If you are interested in starting a men’s wear rental retail business, then follow this process;
Franchise Enquiry, Profile Shared, Franchise Presentation, In-depth Meeting, LOI Signed, Location Chosen, Franchise Contract, Investment Paid, Outlet Designed, Staff Hired and Trained, Marketing Before Launch, Outlet Launched.
During the first meeting, they may ask you how much you can invest, what location you would like, your experience and if you have property available.
They can then talk to you about what franchise would be best for you and the requirements for the location.
Apply for a CandidMen Franchise
If you are interested in a men’s fashion rental franchise in India, then get in touch with the brand to discuss your investment and available locations.
Use the official enquiry page to apply -https://candidmen.in/franchise/enquiry/
You can view their rental ranges and current showrooms via their official website -https://candidmen.in/
If you want to know more, connect with FranchiseBazar.
FAQs
What is the cost to invest in CandidMen Franchise?
Approximately ₹40-50 lakh.
What is the area needed for CandidMen?
A space of between 1000-2000 square feet is required. An area of approx 1200 square feet is suggested.
Does CandidMen offer FOCO and FOFO Franchising?
Yes, they offer both Franchise Owned Company Operated (FOCO) and Franchise Owned Franchise Operated (FOFO).
What is the revenue share of CandidMen?
They offer 15% of Net Monthly Sales. Please confirm with the company.
What ROI would I expect with CandidMen?
The payback period is stated to be between 36-40 months. This is an indication and not a guarantee.
What can customers hire?
Jodhpuri suits, tuxedo, formal suits, blazers, sherwanis, ethnic jackets, kurta pyjamas and accessories.
Where are CandidMen located?
They have showrooms located in Bengaluru, Hyderabad and Delhi. These include Indiranagar, Jayanagar, RT Nagar, Vijayanagar, Lajpat Nagar and Pitampura. See their official website.
Who can apply to become a CandidMen franchisee?
Entrepreneurs and investors looking to get into the men's fashion hire industry. You must have the investment capacity and be willing to adhere to the brands location and operational requirements.
How do I apply to be a CandidMen franchisee?
You can apply via the official enquiry page. The company can help you move forward.
Conclusion Is CandidMen The Right Men's Wear Hire Franchise For You?
The men's wear rental retail market is a great alternative to traditional fashion retailers.
Customers want to look their best at weddings, celebrations and special events but may not want to spend a lot on clothes they won't wear often.
CandidMen offer a specialist solution to this.
With an investment of between ₹40-50 lakh, 1000-2000 square feet of space and the ability to choose between FOCO and FOFO, this brand offers a great opportunity for entrepreneurs.
Ready To Get Started?
Find out more about this franchise opportunity.
Editorial and Research Disclosure
The information contained within this article is based on information available to us via the official CandidMen site, their franchise inquiry information and the FranchiseBAZAR franchise opportunity.
The investment amount, franchise fee, revenue sharing and payback period figures are indicative and have been obtained from the information provided within the franchise opportunity. These figures have not been independently audited.
We recommend that you request an up-to-date written investment proposal, franchise agreement and financial projections directly from CandidMen.
We hope that this research will help you understand more about the franchise opportunity and what potential costs might be involved.
Primary research sources:
Written By Gouri Ghosh, FranchiseBazar Editorial Team Updated November 2026 ·
Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.
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