Clothing Industry Trends in India to Watch in 2022
Written By Aditi Vernekar December 27 2021
Fashion and apparel are two of the most important consumer-facing industries. It is nearly the size of the Indian economy and is valued at up to $2.5 trillion globally. Over the last two decades, the Indian textile and apparel industry in India has grown dramatically, with a market value of US$ 67 billion today. India has positioned itself as a manufacturing destination due to its low labour costs, cotton-based raw materials, and easy access to US and European markets. Although market forecasts are somewhat mixed, several notable apparel industry trends are highlighted in these, and here are the Clothing Franchise in India trends.
Trends in Clothing Franchise Business in India
Some companies, according to Textile Intelligence, are working to change their business models and develop products made from more sustainable materials. Adidas, for example, converts beach plastic trash into recycled polyester and uses it in shoes and clothing. Chanel invested in the startup Evolved by Nature to reduce its environmental impact by substituting more environmentally friendly additives for synthetic additives.
Buying used or renting instead of new has also become a popular way for consumers to keep items out of landfills while affording more high-end luxury multi-brand clothing franchises. As a result, the rental and resale industries are rapidly growing. Consumers are becoming more aware of exploitative factory working conditions and are demanding living wages and safe working conditions, in addition to concerns about climate change and the health of the planet.
Women's traditional clothing remains the default option, accounting for an estimated 70% of women's apparel sales in 2017. Despite rising demand for Western-style clothing, traditional clothing is expected to account for 65 per cent of the market by 2023. The majority of activity will most likely be concentrated in major metropolitan areas, reflecting demographic trends, rising urban consumer spending power, and infrastructure improvements in those areas.
Augmented Reality Creates Convenient Shopping Experience
Prior to the pandemic, digitalization in the garment industry was already a top trend, but due to the pandemic's impact, the rise of digital channels is expected to become a permanent shift in the future. Indian players are innovating to create buzz around traditional stores: retailers are leveraging technology to improve the in-store experience with digital marketing displays and improved checkout. As the market evolves, both franchise clothing stores and emerging fashion brands will need to increase their online presence and use big data and analytics to provide more personalised solutions and capture a larger market share. Companies are adjusting to a more digital world in a variety of ways, such as the widespread use of live streaming and customer service video chat.
How Work From Home culture is Changing The Clothing Industry in India?
With changing consumer behaviour, key categories lacking a comprehensive season orientation, such as athleisure and professional comfort wear, are likely to rise to the top. As consumers spend more time at home with limited work and social interactions, categories like women's athleisure, which were already accelerating, are bound to accelerate even more. The athleisure trend, on the other hand, is far from new. The yoga-inspired clothing industry has a long shelf life due to the growing popularity of wellness, and the trend has already "defied gravity" for years. According to a recent Technavio report, the global athleisure market will grow by $153.02 billion between 2021 and 2025, at a compound annual growth rate of more than 7%. Furthermore, the variety and styles of professional workwear may suffer as a result of a shift toward everyday comfort wear. Naturally, the demand for comfortable home clothing and fashionable masks is expected to rise.
The Future of the Clothing Industry
According to McKinsey's FashionScope data, India's apparel industry will be worth $59.3 billion in 2022, ranking sixth in the world after the United Kingdom ($65 billion) and Germany ($63.1 billion). The addressable population's aggregate income (individuals earning more than $9,500 per year) is expected to triple between now and 2025. Given these circumstances, it is not surprising that over 300 international fashion brands are planning to open stores in India over the next two years. The supply side of the industry is also strong, and growth in textile and apparel exports is expected to accelerate.
Many brands are eager to capitalise on India's rapid growth. The vast majority will almost certainly follow one of three paths. To begin, participants can work with existing e-commerce platforms. This is best suited for players with little brand awareness and little capital to invest; it also offers a great opportunity to test demand and customer preferences. Second, brands with little local knowledge that want to enter the market quickly can develop brick-and-mortar retail spaces through a franchise model. Finally, players with extensive local knowledge and capital can open fully owned and operated locations. In a nutshell, the Indian market has a lot of potentials.
Below mentioned are some upcoming clothing business opportunities you can take up at Franchise Bazar -
Sarangi, a Kanjivaram Sari store, offers the chance to own a Sarangi franchise with hand-picked designer-wear silk sarees. Sari is an Indian woman's traditional outfit, and any woman would want to buy a designer or silk sari for a special occasion, such as a wedding, party, or festival. Sarangi's main goal is to reach out to women all over the world who have a taste for silk sarees, as well as to give women entrepreneurs the opportunity to own a franchise that will help them grow their career and client network.
Space Req. - 1000 - 2000 Sq.ft
Investment Rang - Rs. 75Lakhs - 1Crore
With sales in over 110 countries, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers. There is no other company in the jeans and casual pants markets with a comparable global presence. Our market-leading apparel brands include Levi's, Dockers, and Levi Strauss Signature. Levi Strauss & Co. markets their products under well-known brand names that are among the world's most successful apparel brands.
Space Req. - 3000 - 5000 Sq.ft
Investment Range - Rs. 75Lakhs - 1Crore
K-Lounge is a business opportunity that features KKCL brands such as Killer, Easies, Lawman, and Integrity. This retail brand is positioned as a fashion store that caters to all casuals, smart casuals, and formal needs of Men and Women aged 16 to 35. The atmosphere is both young and classy, appealing to both young families and college-age groups.
Space Req. - 1000 - 2000 Sq.ft
Investment Range - Rs. 30lakhs-40lakhs
Register on FranchiseBazar now to take a franchise from the extensive directory or contact a franchise consultant to find the right business for you!
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Related Article : Clothing Franchise Business In India: Growth, Trends and Opportunities
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