EaseMyTrip bets on franchise model to expand reach

on May 03, 2024 | 4508 views

Written By: Nikita Janiya

Thinking about a travel opportunity business opportunity? EaseMyTrip Franchise, India’s leading online travel aggregator (OTA), can be your perfect partner! Moreover, this blog explores EaseMyTrip’s thriving franchise model, providing the knowledge to start a successful travel business.

Why EaseMyTrip Franchise?

Launched in 2008, EasyMyTrip has carved a niche in India’s dynamic travel sector. Utilizing technology as well as a customer-focused approach, they have become synonymous with convenient and affordable travel solutions. 

Here’s why partnering with EaseMyTrip as a franchisee is a strong proposition:

  • Brand recognition: Leverage EaseMyTrip’s established name and also extensive customer base.
  • A wide range of services: Offer complete travel packages including flights, hotels, taxis, trains, cruises, vacations, and more.
  • Technical support: Access EaseMyTrip’s online booking platform as well as user-friendly support system.
  • Marketing support: Leverage EaseMyTrip’s marketing expertise and also brand recognition to attract customers in your local market.

Rise of franchise travel business in India

The Indian travel and tourism industry is experiencing phenomenal growth, with increasing disposable income and increasing appetite for research Therefore, this increasing demand presents lucrative opportunities for those who wish to enter the travel industry. Like EaseMyTrip, franchise models offer a compelling alternative to starting a travel agency from scratch.

Benefits of owning an EaseMyTrip franchise

  • Reduced risk: Benefit from EaseMyTrip’s established brand name, professionalism, as well as proven business model, by reducing the risks associated with starting a new business.
  • Lower Investment: Compared to setting up an independent travel agency, franchise ownership generally requires less initial investment.
  • Advanced training: Receive extensive training in EaseMyTrip’s online booking platform, travel products, customer service, and sales channels.
  • Marketing and Support: Use EaseMyTrip’s marketing campaign and ongoing support to build brand awareness and attract customers in your local market.
  • Economies of scale: Enjoy the benefits associated with greater purchasing power and supplier relationships.

Requirements to become an EaseMyTrip franchise owner:

  • Entrepreneurship: You have a strong entrepreneurial spirit, entrepreneurial skills, and passion for the travel industry.
  • Financial Capacity: Meet the minimum investment (currently starting from Rs 7.5 lakh) set by EaseMyTrip.
  • Retail space: Lease 400-600 square feet of quality retail space in a high-traffic area.
  • Teamwork and Customer Service: Demonstrate a commitment to building a passionate team to provide exceptional customer service.

The EaseMyTrip franchise:

  • Preliminary check: Contact EaseMyTrip and express your interest in their franchise program.
  • Application Process: Submit a valid application with relevant employment information.
  • Selection and approval: Go through the selection process to verify your eligibility for a franchise opportunity.
  • Franchise Agreement: Once you have made your successful selection, sign a franchise agreement with EaseMyTrip outlining the terms and conditions.
  • Training and Support: Participate in comprehensive training programs on EaseMyTrip’s policies, products, and business processes.
  • Store Setup & Launch: Secure retail location, complete store fit-out, and prepare for launch under the guidance of EaseMyTrip.
  • Grand Opening: Launch your EaseMyTrip franchise with a grand opening event to generate local buzz.

Investing in an EaseMyTrip franchise:

The total investment required to open an EaseMyTrip franchise may vary depending on factors such as city, store size, and franchise package selected. EaseMyTrip offers two franchise packages:

  • Franchise cost: Rs. 7.5 lakhs (sharing marketing expenditure for first 6 months)
  • Franchise cost: Rs. 10 lakhs (with EaseMyTrip covering transaction costs for the first 6 months)
  • Investments generally cover franchise costs, initial marketing costs, store setup costs, inventory (optional), and administrative costs in the initial months.

After the initial investment:

  • Rent: Rent a secure rental in a high-traffic area.
  • Staffing: Hire a team of passionate and knowledgeable travel consultants to provide exceptional service to customers.
  • Inventory (optional): You can choose to stock travel essentials or brochures to enhance customer experience.
  • Operating expenses: Ongoing operating expenses include infrastructure, internet connectivity, and marketing activities.

The road to success with your EaseMyTrip franchise

Owning an EaseMyTrip franchise gives you a solid foundation for success. Long-term profitability, however, requires commitment, strategic planning, and sustained effort. Here are some key ways to put you on the path to a thriving travel industry:

Building Strong Communities:

  • Market Analysis: Conduct comprehensive market research to understand your target audience, their travel preferences, as well as local competition.
  • Local Marketing: Create targeted marketing campaigns to raise brand awareness and also attract customers in your specific location. This may include partnering with local businesses, sponsoring community events, or using targeted social media advertising.
  • Community Connections: Be an active member of your local business community. Connect with other businesses, participate in community events, and build relationships that can lead to referrals.

Exceptional Customer Service Offered:

  • Emphasize customer satisfaction: Prioritize exceptional customer service to ensure returning customers and positive word-of-mouth recommendations. Give yourself a positive attitude, respond promptly to customer concerns, and go beyond expectations.
  • Empower your team: Invest in the training and development of your employees. Complement the knowledge and skills to provide expert travel advice and ensure a seamless customer experience.
  • Technology advantage: Make the most of EaseMyTrip’s online booking platform to streamline the booking process and provide customers with a user-friendly experience.

Optimizing your travel business:

  • Offer competitive pricing: Stay aware of market trends and also competitor pricing by offering competitive offers and deals that appeal to customers.
  • Package deals and customization: Create customized travel packages that meet the needs and budgets of different clients. Consider offering special deals on local attractions, corporate travel solutions, or group bookings.
  • Embrace technology: Look for innovative technology solutions to improve your business. Use customer relationship management (CRM) tools to build customer loyalty and track journey trends.
  • Data-Driven Decision Making: Regularly analyze sales data and customer feedback to identify areas for improvement and optimize your marketing strategies.

Long-term partnership with EaseMyTrip:

  • Maintain open communication: Establish a strong working relationship with EaseMyTrip’s franchise support team. Communicate regularly, raise concerns early, and also use their expertise to provide guidance and solutions to problems.
  • Participate in training sessions: Actively participate in EaseMyTrip’s ongoing training sessions to stay up to date with new products, services, as well as industry updates.
  • Follow brand standards: Maintain the high standards associated with the EaseMyTrip brand. Make sure your store reflects the brand image as well as offers services that align with their commitment to quality.
  • The rich land of travel opportunities in India: Why now is the right time to invest
  • The travel and tourism industry in India is booming. Driven by rising disposable income, growing middle class, and also appetite for new locations, the industry witnesses a compound annual growth rate (CAGR) of 8.4% from 2 to 2026. 

Emerging markets in India’s Travel Franchise Opportunities

Travel franchises offer a compelling alternative to starting a travel agency. Working with an established brand like EaseMyTrip gives prospective clients immediate brand recognition, a proven business model, and also a comprehensive support system 

Moreover, this reduces the risk associated with a new business the start-up process will be launched on a larger scale and provides opportunists with the tools and knowledge to succeed in a competitive market.

Statistical probability:

The travel franchise business industry in India is saturated. Here are some key figures that highlight its appeal.

  • Market Size: The Indian travel franchise market is estimated to be worth around US$1. $12.8 trillion by 2026 [source: Allied Market Research].
  • Franchise Network Growth: The number of travel franchise outlets in India is projected to increase significantly, indicating a growing market.
  • Profitability: Travel opportunities in India can have margins ranging from 10% to 20%, depending on factors such as location, product mix and efficiency

Benefits for franchisees:

The travel concession industry in India offers many benefits to aspirants:

  • Lower Investment: Compared to setting up an independent travel agency, franchise ownership generally requires less initial investment..
  • Reduced risk: By leveraging the franchisor’s established brand name, professionalism, and also proven business model, franchisees reduce the risks associated with starting a new business.
  • Advanced training and support: Franchisors like EaseMyTrip provide franchisees with extensive training on their booking platforms, travel products, customer service strategies, as well as marketing strategies. Moreover, this ensures that franchisees are adequately equipped to run their businesses effectively.
  • Increased economies of scale: Franchisees benefit from franchisors’ wholesale purchasing power and relationships with suppliers, potentially reducing travel costs
  • Marketing & Branding Assistance: Create a strong community by leveraging the franchisor’s marketing expertise and also brand recognition to attract customers.

Looking to the future

A bright future for the travel franchise industry in India. Here’s why:

  • Increasing disposable income: The demand for travel is expected to increase with the rise in disposable income in India, therefore, creating fertile ground for travel permits
  • Changing travel preferences: Millennials as well as Gen Z are making the transition to more frequent, shorter trips and tailored experiences. Travel opportunities can meet these changing preferences by offering flexible offerings and personalized service.
  • Growing Online Presence: The increasing penetration of the internet and mobile technology is transforming the travel landscape. Travel franchises can leverage online platforms to reach a wider audience and also offer a seamless booking experience.

Conclusion

The travel franchise business industry in India presents a lucrative opportunity for entrepreneurs seeking to capitalize on the country's burgeoning travel market. Moreover, by partnering with a reputable franchisor like EaseMyTrip, you gain access to a proven business model, comprehensive support, and the power of a trusted brand.

Therefore, with a strategic approach, a commitment to exceptional customer service, and a deep understanding of your local market, you can build a thriving travel franchise and carve your niche in this dynamic industry.

Contact us at Franchisebazar to get your franchise.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

No Comments
Please to FranchiseBazar.com to post a comment or like the post. However, you can still share this post on social networks.

Recent Blogs

Know More About The Cost For A Domino’s Pizza Franchise In India
on Jul 19, 2024

Written By: Smita B

Many...

How to start a Bikanervala Franchise in Gwalior?
on Jul 18, 2024

Written By: Resham Daswani

Did...

Top-rated franchise opportunities in India to pursue for 2025
on Jul 17, 2024

Written By: Nikita Janiya

The...

Top Food Franchises for sale under 10 lakhs
on Jul 16, 2024

Written By: Yukta Palekar

A...