Written By: Gouri Ghosh

If you are looking forward to investing in a business in 2025, innerwear franchise and loungewear franchiseopportunities should not be missed.

Innerwear and loungewear are no longer closet secrets. They have evolved as statements of fashion, comfort, and personal style. Moreover, A good pair of underwear or lounge shorts is as essential to today's consumers as outerwear.

Young India is leading this change. Women's decisions have widened making ladies undergarments franchise a mammoth market by itself.

Year on year demand is increasing. Brands are getting more powerful. Profit margins are good. Thus, That makes the best innerwear & loungewear franchise models in India a strong option for new business owners.

Market Potential for Innerwear & Loungewear in India

India's innerwear industry is developing rapidly. The population is moving beyond plain undergarments and migrating to fashionable, premium, as well as eco-friendly innerwear.

The following are some of the reasons that make this sector a goldmine for investors:

• Increasing disposable income in young Indians.
• Increased demand for premium as well as eco-friendly innerwear brands.
• Women's category (ladies innerwear franchise) is increasing exponentially with comfort and also inclusivity-driven patterns.
• Athleisure and loungewear are turning into daily wear.
• Urban consumers are moving towards international-fit designs as well as styles.
• Tier-2 and Tier-3 cities are now adopting branded innerwear, not only metros.
• Innerwear brand awareness as well as sales are getting a growth boost from e-commerce.
• Young shoppers like to try new, trendy, and bold designs.
• Repeat purchase cycle is high—consumers purchase innerwear on multiple occasions throughout the year.
• Luxury loungewear is also overtaking conventional nightwear in most homes.
• Comfort-oriented wardrobes are being opted for by corporate professionals and also remote workers.
• Celebrity as well as social media influence is fueling aspirational purchasing.
• Intense investor interest in intimates franchise in India because of consistent margins.

Thus, All of these reasons turn underwear franchise in India into a lucrative venture to pursue.

Success Stories & Brands to Look Out for in 2025

Bummer – The Sustainable Challenger

Bummer is a young, quirky innerwear brand established by Sudhakar Adapa, who quit his corporate life to follow a sustainable fashion dream. 

Why Bummer is successful for investors:

• Mass appeal among youth, as well as aware consumers.
• Low competition in sustainable innerwear.
• First-mover advantage in playful, sustainable innerwear.

Franchise Snapshot:

• Founder: Sudhakar Adapa
• Outlets: Few EBOs (growing fast)
• Success rate: Potential because of innovative niche positioning
• Franchise cost: ₹20–30 lakhs
• ROI: 18–24 months
• Profit margin: 25–30%
• Investor benefits: Ride on sustainable fashion trend, emerging youth segment, robust brand differentiation

Jockey – The Market Leader

Jockey is a homegrown brand in India, which is run by Page Industries Ltd., and boasts a strongly established franchise model with more than 1,200 standalone brand stores (EBOs) across the country. 

Success Story: Jockey has enjoyed decades of customer loyalty and also robust sales growth, which has made it one of the most profitable undergarments franchise business ventures in India.

Why Jockey succeeds with investors:

• Established franchise model with powerful brand recall.
• Large portfolio of products guarantees repeat customers.
• High demand in metro and Tier-2 cities.

Franchise Snapshot:

• Founder/Parent Company: Page Industries Ltd.
• Outlets: 1,200+ exclusive stores
• Franchise cost: ₹40 lakhs – ₹1 crore
• ROI: 24–30 months
• Profit margin: 25–35%
• Investor advantages: Safe investment, strong customer base, high sales volume, and also, trusted brand

Zivame – The Women-Centric Pioneer

Now, it has offline exclusive stores all over India, therefore, offering inclusive sizes and fashionable designs to women. Moreover, Zivame is famous for shattering lingerie taboos and offering a comfortable shopping experience for women.

Success Story: Zivame is a household name among urban women, leveraging online as well as offline selling channels for high growth. Its franchise model is available for middle-level investors.

Why Zivame succeeds with investors:

• Strong brand recall among urban women.
• Omni-channel model (online + offline) guarantees consistent demand.
• Inclusive sizing and also fashionable designs ensure repeat buys.

Franchise Snapshot:

• Founder: Richa Kar
• Outlets: 150+ exclusive stores
• Success rate: High, particularly in urban and Tier-2 cities
• Franchise cost: ₹25–40 lakhs
• ROI: 18–24 months
• Profit margin: 20–25%

Van Heusen Innerwear & Athleisure 

Van Heusen is a best innerwear brand in India's largest fashion retailer. 

Success Story: Just 3 years ago, Van Heusen Innerwear was registering ₹500+ crore in sales. Today, the company has more than 500 exclusive brand stores (EBOs) and distribution in 15,000+ multi-brand outlets all over India.

Why Van Heusen is successful for investors:

• Support of a large corporate group.
• Good expansion in Tier-1 and Tier-2 cities.

Franchise Snapshot:

• Founder/Parent Company: Aditya Birla Fashion and Retail Ltd.
• Outlets: 500+ exclusive stores.
• Franchise cost: ₹40–60 lakhs.
• ROI: 24–30 months.
• Profit margin: 25–30%.
• Investor benefits: Good corporate support, robust supply chain, premium pricing ability.

Clovia – The Digital-First Women's Challenger Brand

• It began as an online lingerie company with a mission of offering affordable, fashionable, and also well-fitting products.
• Success Story: Clovia expanded fast as a D2C (direct-to-consumer) brand selling to millions of women product online. 

Why Clovia is a winner for investors:

• Strong online traction driving offline footfalls.
• Supported by Reliance, ensuring stability as well as growth.

Franchise Snapshot:

• Founder(s): Neha Kant, Pankaj Vermani, Suman Chowdhury.
• Outlets: 50+ exclusive stores and also growing rapidly.
• Success rate: High due to backing by Reliance and online strength.
• Franchise cost: ₹20–35 lakhs.
• ROI: 18–24 months.
• Profit margin: 20–25%.

Calvin Klein & Tommy Hilfiger Innerwear – The Luxury Icons

Both are operated in India by ABFRL (Aditya Birla Fashion and Retail Ltd.), thus having good retail penetration.

Success Story: Calvin Klein and Tommy Hilfiger innerwear are luxury lifestyle brands. Thus, they succeed in India in upscale malls and high-street stores, where aspiration customers pay top price. They already have 150+ exclusive brand stores combined in India (outerwear + innerwear).

Why It work for investors:

• Global brand power with high aspirational value.
• Premium pricing = higher per-customer spend.
• Consistent growth in metro and high-end Tier-1 cities.

Franchise Snapshot:

• Founder/Parent Company: PVH Corp, India operations by Aditya Birla Fashion.
• Success rate: High to moderate (luxury segment increases slower but stable).
• Franchise cost: ₹80 lakhs – ₹1.5 crore.
• ROI: 36–40 months.
• Profit margin: 25–30%.
• Investor benefits: High ticket-size customers, prestige of dealing with luxury brands, robust corporate backing.

Key Factors for Entrepreneurs Considering a Franchise

Before purchasing an underwear franchise in India, you must analyze:

Conclusion

The loungewear franchise and innerwear franchise business in India is not only about lifestyle, comfort, and fashion. In 2025, opportunities are thriving with incumbents like Jockey, challengers like Bummer, and women-centric brands like Zivame.

If you're committed to beginning a business, then an innerwear brand franchise can provide the ideal combination of high demand and good returns. With proper selection, you are able to take advantage of a strong brand, regular sales, and also good margins.

So, be it ladies undergarments franchise, an underwear franchise in India, or premium lounge underwear franchise, this is the appropriate time to enter the market.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.