HOW TO START A BLOOM HOTEL FRANCHISE
Written By: Juhi Sharma
What do we want from our hotels? Comfort, Hygiene, Good Locality, and Service. But usually finding a combination that can fulfill all our needs can drain our pocket pretty quickly. What if we tell you that there is a brand that is not just all that but pocket friendly as well. We are talking about the Bloom Hotel Chain. The bright yellow themed hotel range is not just hygienic. Moreover, it offers best service at the hottest spots in town but is extremely affordable as well! After all that is what the founder Tom Welbury wanted for his dream hotel chain. That is, for the priority to not be on earning a quick dime but on the customers as well, hence why bloom is always looking for entrepreneurs who share the same dedication and vision and want to start their own hotel franchise.
So the main question arises, when there are so many hotel franchises in India, why invest in bloom?
You will not just be working with just a hotel franchise. You will be collaborating with Asia’s leading mid-market hotel brand, and to top that off you will be enjoying a segment-leading return on your hotels. Bloom holds its hotels to a very high standard. This is as it received 1105 (One Thousand One Hundred Five) offers but has only approved 112 (One Hundred Twelve) out of them. Even though the selection process seems extremely difficult and tedious, this is what has made bloom one of the leading hotel franchises.
To make a well informed decision about whether to invest in a hotel franchise or not, it’s important to understand the benefits and risks included in starting a hotel franchise.
Benefits:
- You get to use the name and goodwill of an already established brand. This is which takes away from the years it takes to build a name which can attract customers.
- The brand helps you with marketing campaigns as they will automatically advertise your location under their brand name.
- Support and assistance. The brand provides you with a detailed toolkit and design guide to run the franchise, that takes off a lot of stress from your head.
- You have access to the brands technology system for operations and booking without having an additional charge.
Risks:
- Where franchising can take a lot off the franchisee’s hand, there are still some evident risk factors. These include the upfront fee and other charges that the franchisee has to pay the franchisor for using their brand name which might be draining for some since hotel franchises can be quite an expensive investment.
- The franchisee doesn’t have much control over the functionality of the hotel. Moreover, they are kept in a tight sealed box with brand’s guidelines and demands, so if there is something that doesn’t fit with what they believe in they have no option but to adhere to it.
- While using a brand’s goodwill can help skip a few lines, any categorization or bad media by the brand can have an impact on all the related locations whether involved in the incident or not.
Now that we have an understanding of the basic details about bloom and hotel franchising, let's dive deeper and get some information about what bloom offers its franchisee, what bloom expects from you and how you can apply for a bloom franchise and how their selection procedure works.
WHAT BLOOM Hotel Franchise OFFERS
- Quality is extremely important to bloom, which is why along with their rigorous selection process, bloom also focuses on being the best, not the biggest.
- Bloom has a simple and easy business model, which creates full transparency between the brand and the franchisee.
- Bloom has an excellent design and project team, which makes the conversion smoother and quicker, resulting in faster launches.
- Bloom believes in optimizing their expenses with focus on local procurements and sourcing making the capital investment last longer.
- Bloom is credible and loved by its customers, with a high customer repeat rate and highest occupancies
WHAT BLOOM EXPECTS FROM YOU
- Bloom holds a very high quality standard and you need to be able to not just meet them but maintain them as well.
- Transparency goes both ways, so cutting corners, an honest .foundation is important for any collaboration to work
- Market is like the weather, it can change very quickly, but you need to be ambitious and determined with the right attitude,
- Be smart, don’t make any hasty judgment calls.
- Customers are the most important part of bloom’s collaboration, so you need to be on the top of your game at all times.
HOW TO START A BLOOM HOTEL FRANCHISE?
HOW TO APPLY?
Bloom is an amazing opportunity in the hotel franchise business. It's not just a regular hotel chain, but an economical investment that you can show off with great pride. To apply for a franchise you can visit bloom’s webpage or apply via email with the following details:
- Your Name
- Organization
- Details about your property
- Location of the property
And bloom will reach out to you with the rest. See? It’s that simple.
HOW DOES THE SELECTION PROCEDURE WORK?
- After you have sent the details mentioned above, bloom’s team will do a thorough search..
- Even with the high application intake, the selection procedure is highly objective and focuses on creating the best value for the partners.
- Once the application is accepted, bloom’s team will guide you through the rest of the process
- Bloom works effectively, efficiently and quickly, so as soon as the deal is signed there will be a team to refurbish the site as per bloom's protocol.
OTHER HOTEL FRANCHISES
Even if you have decided to invest in Bloom it is always wise to get a grasp of other options or competition,
- Fab Hotels: Fab Hotels has its presence in over 35+ cities in India with 400+ hotels. Moreover, Fab is a new age pocket friendly hotel chain that commenced in 2016. This is for people who enjoy traveling or have to travel but can't find accommodation that is trustworthy and affordable.
- Kyriad Hotels: Is a budget friendly hotel chain, with twenty nine hotels across the country.
- Thank U Hotel: The hotel chain is a project by Sunmei Group. Moreover it focuses on providing a safe, comfortable, hygienic stay option. Started in 2006, the chain takes inspiration from Japanese designs and style.
- Locomo Stay Work Eat: Locomo is a hotel chain made with the social side of the backpackers in mind. Founded in 2018 Locomo aims to become the hotspot for today's generation’s travel stay.
- IHC Group of Hotels: Focused more on three and four stars hotels, IHC aims to provide the premium experience to its customers all over the country. This is with the increase in domestic and international travel, the brand aims to provide the best experience.
- Treebo Hotels: Treebo is another budget friendly hotel that has proven to provide the best amenities and services at a really pocket friendly price. Treebo has continuously been growing with over 1000+ (one thousand) plus hotels in 120+ (one hundred twenty) cities all across the country.
- OYO Rooms: The Indian multinational hospitality chain is known for its budget friendly hotels across the globe. With 43,000 in over 800 cities in 80 countries, OYO has become a well known name in the franchise biz.
- Wyndham Hotel & Resort: Founded in 1981, the US based hotel franchise has made its way to Indian Hotel Franchise Business. Moreover, this is with over 40 (forty) hotels across the country. It is a premium hotel chain with presence in Mumbai, New Delhi, Jaipur, Varanasi and many more.
FAQs
What is the difference between Hotel Franchise and Management Contract?
Hotel Franchise: Under this model, the hotel owner runs the business under the name of the brand. They have to follow a very specific brand guidance and terms and conditions, and pay franchise fees.
Management Contract: In this model the hotel is run by a management company. The company handles all the operations and the owner just pays the operation fee while solely focusing on profits.
What are the responsibilities of a franchisee?
To take care of day to day operations that include, from hiring and rehiring of staff, managers, housekeeping, technical staff, etc. guest services that include cleaning of rooms, safety, room service, and other various amenities, and maintenance of rooms, common area, pool if there is any and other common and private areas and to ensure that the franchisee are meeting the brands standards at all times.
For further guidance, consultation or to apply for a bloom hotel franchise, reach out to us at FranchiseBAZAR.
Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.
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