Written By: Payal Das

Embarking on a business venture that combines passion with profitability is a dream for many. If you're considering entering the baby care industry in India, partnering with a trusted and rapidly growing brand like Popees Baby Care could be your pathway to success. Popees Baby Care is a strong contender in the market. With its reputation for high-quality, affordable, and organic baby clothing and products, Popees has built a trusted brand presence in India and abroad. Here's a comprehensive guide on how to start a Popees baby care retail franchise in India in 2025.

Is a Baby Care Franchise in India Profitable?

Yes! The baby care industry is one of the fastest-growing markets in India, with rising demand for quality baby products. Parents are increasingly prioritizing safety, comfort, and branded clothing for their children, making a baby care franchise in India a lucrative investment.

About Popees Baby Care

In the bustling town of Thiruvali, nestled in Kerala's Malappuram district, a modest venture began in 2003 with a clear mission: to craft high-quality, affordable baby clothing. This initiative, known as Popees Baby Care, was the brainchild of visionary entrepreneur Shaju Thomas. 

From its humble beginnings with just 20 employees, Popees has flourished into a trusted name in baby fashion, boasting over 2,000 dedicated team members and state-of-the-art manufacturing units. Popees' commitment to quality and comfort has made it the best baby store franchise in India. The brand offers a diverse range of baby products, including clothing, diapers, soaps, wet wipes, fabric washes, footwear, toys, baby oil, creams, and powders. 

Each product is meticulously designed, ensuring it meets the highest standards of safety and hygiene. This dedication has propelled Popees to establish a presence in over 20,000 sales points across India and 30 export destinations worldwide.

Popees Baby Care Franchise Opportunity

1. Business Model

Popees operates on a franchise model that allows investors to own exclusive brand outlets (EBOs) in various cities. The company provides full support, including store setup, inventory management, and operational assistance.

2. Space Requirement

• Minimum store size: 600-1200 sq. ft.
• Preferred locations: High-footfall malls, shopping streets, and residential areas

3. Popeyes franchise cost in India

• Franchise Fee: ₹5-10 Lakhs
• Store Setup & Interiors: ₹15-20 Lakhs
• Initial Inventory: ₹10-15 Lakhs
• Security Deposit: ₹2-3 Lakhs (refundable)

Total Investment Required for Popeyes franchise cost in India

• Basic Model: ₹40-50 Lakhs
• Master Model: Above ₹50 Lakhs

4. Profitability & ROI

• Profit Margin: 25-40% (varies by product)
• Breakeven Period: 1.5 - 2.5 years, depending on location and sales
• Support & Training: Franchisees receive complete training and marketing assistance to boost profitability

Popees Baby Care Franchise Profitability

• Growing Market Demand: The Indian baby care market is expected to grow at a CAGR of 14-17% over the next decade.
• Brand Trust: Popees has a loyal customer base and strong presence in over 20,000+ sales points across India.
• Steady Revenue: With a wide range of products, from baby apparel to skincare and toys, franchisees can generate consistent sales.

Benefits of Popees Baby Care Franchise

Recognizing the growing demand for quality baby care products, Popees embarked on an ambitious expansion strategy through franchising. This approach not only amplifies the brand's reach but also offers entrepreneurs a chance to align with a reputable and flourishing business.

1. Proven Business Model: With over two decades of industry experience, Popees has honed its operations to ensure profitability and sustainability.
2. Comprehensive Support: Franchisees receive extensive training, operational manuals, and ongoing assistance to ensure seamless store management.
3. Brand Recognition: Popees' reputation for quality and affordability has cultivated a loyal customer base, facilitating easier market penetration for new franchisees.
4. Diverse Product Range: The extensive array of products caters to various customer needs, enhancing sales potential.

Steps to Start a Popees Baby Care Franchise

1. Assess Investment Requirements: Starting a Popees franchise requires an initial investment, which typically includes a franchise fee, store setup costs, and inventory. 
2. Secure an Appropriate Location: A commercial space ranging from 1,000 to 2,000 square feet in a high-traffic area is ideal for a Popees outlet. The location should be easily accessible and cater to the target demographic of young parents and families.
3. Undergo Training and Support: Popees provides comprehensive support to its franchisees, including training on operational aspects, customer service, and brand management. This ensures that you can run the business efficiently while upholding the brand's esteemed standards.
4. Leverage Marketing and Brand Resources: As a franchisee, you'll benefit from Popees' established marketing strategies and brand recognition. This includes access to promotional materials, advertising campaigns, and a loyal customer base.
5. Stay Informed About Expansion Opportunities: Popees is continually exploring new markets, both domestically and internationally. Staying abreast of these developments can provide additional opportunities for growth and collaboration.

How to Apply

To express your interest in becoming a Popees franchisee, visit their official franchise page and fill out the application form. For personalized assistance, you can contact their team directly.

Challenges of Running a Popees Baby Care Franchise

While a baby care franchise like Popees offers great profitability, there are challenges to consider:

1. High Initial Investment – Setting up a store requires significant capital for inventory, store setup, and marketing.
2. Competition – The market has strong players like FirstCry, local retailers, and e-commerce brands.
3. Inventory Management – Stocking the right products and managing seasonal demand can be complex.
4. Customer Preferences – Parents are selective about baby products, so quality and trust are crucial.
5. Location Dependence – Success depends on choosing a high-footfall area with the right target audience.

Insights into the Baby Care Industry

• Market Size: The Indian baby care market is valued at over $20 billion, with rapid expansion due to urbanization and rising disposable income.
• Consumer Trends: Parents are increasingly opting for organic, chemical-free, and high-quality baby products, boosting sales in premium brands like Popees.
• E-commerce & Retail Boom: While online sales are growing, offline baby stores still dominate, as parents prefer touch-and-feel shopping experiences for their babies.
• Repeat Business: The recurring nature of baby products (diapers, skincare, clothing) ensures steady customer retention.

Also Read: Top 7 Baby & Kids Retail Franchises in India

Popees Baby Care – Future Plans

As Popees approaches its Initial Public Offering (IPO) in 2025, the brand is poised for exponential growth. With plans to expand its retail network to 118 stores by the end of the financial year 2026, including ventures into international markets like the UAE, Popees is steadfast in its mission to become a global leader in the baby care industry and the best baby store franchise in India.

Conclusion

Starting a Popees baby care franchise in India offers a promising opportunity to align with a reputable brand in a thriving industry. With comprehensive support, a diverse product range, and a strong market presence, Popees provides a solid foundation for entrepreneurial success. Embrace this chance to contribute to the well-being of children and families while building a prosperous business venture.

FAQs on Popees Baby Care Franchise

1. What is the profit margin of a baby care products franchise?

Ans: The profit margin in baby care franchises ranges from 25% to 40%, depending on the brand, location, and product category.

2. Are baby products good to sell?

Ans: Yes! Baby products have consistent demand as parents prioritize high-quality clothing, skincare, and essentials for their children.

3. Is baby products a good business?

Ans: Absolutely! The baby care industry is recession-proof, with year-round demand and repeat customers making it a stable and profitable business.

4. Are baby products in demand?

Ans: Yes! The growing awareness of safe and premium baby products has increased demand for branded baby care items in both urban and semi-urban areas.

5. What is the turnover of a Popees baby care franchise?

Ans: While it varies by location, a well-performing Popees franchise can generate ₹50 lakh to ₹1 crore annually, with a steady 18-25% ROI.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.