Written By: Gouri Ghosh

India’s innerwear market will become worth ₹1,084 billion by 2029.

It indicates high growth in the future. So if you thinning to enter in this industry, you can choose the Amanté franchise. Its investment range is fifty lakh to one crore and the area is 800 square feet. 

According to the industry report from July 2025, these are the numbers you need to check out.

The above investment range should not be taken as Amanté’s guaranteed 2026 franchise fee because the actual terms of commercial cooperation, including the fee and other charges, should be negotiated with Amanté.

In this guide, we will give you detailed information on how to start an intimate wear franchise with Amanté. Also, you will know the required investments, property, application procedure, franchise terms, and important questions to ask before starting your business.

Amanté Franchise India 2026 Key Numbers

• Brand: Amanté
• Origin: from 2007
• Franchise started: After 2023
• Investment(approx): ₹50 lakh – one-crore
• Store-area: starting from 500 to 800+ sq. ft.
• Franchise-Type: Unit-or-Multi-unit
• Territory: Pan-India
• ROI: 40%
• Payback-period: one

Step by step guide to start an Amanté franchise in India in 2026

To start an Amanté franchise, you have to follow some steps like selecting the perfect location, need cost, need brand approval, training, and store setup.

Step 1: Learn about the Amanté Franchise Business

Learn about what you will be getting before investing.

This is a premium intimate wear brand in India in the year 2026.

• The products it provides swimming wear, sleepwear, lingerie, and other items
• The brand claims to have 300+ styles.
• The brand also claims to serve 500+ cities and 10,000+ retail doors.
• Thus, it is not just a basic ladies' innerwear franchise.
• You are investing in a premium intimate wear retail business.

As a potential investor, consider these factors before proceeding further:

• Product range
• Demand from local customers
• Competition around
• Store experience
• Amount that customers are likely to spend
• Stock requirements
• Repetition of purchase

Source: Amanté, About Us, publication

Step 2: Find Out Whether You are Right for this Franchisee

Who can operate an Amanté franchise?

Financial capital is just one component of the required investment.

Amanté also looks at how a person runs the business. A report from the July 2025 industry survey underlines the significance of experience in retail or fashion, awareness of the local market and operational expertise. Customer service is also matter. I should have :

You need experience in the retail or fashion business

• Local market awareness
• Good management abilities
• Client-oriented approach
• Familiarity with operations in your store
• Long-term business perspective

This is significant for the intimate wear franchise. Here you do not simply sell products. Your employees need to be knowledgeable about the customers, products, fit and overall shopping experience.

Step 3: calculate Amanté franchise cost in India

Rs. 50 Lakh is the total investment , but not the franchise fee. There is no figure stated separately for franchise fee in the current public listing. Hence, contact Amanté for latest commercial proposition before you invest.

Your budget may consist of:

• Shop fit outs
• Shop rent/ security deposit
• First stock
• Stock deposit
• POS and technology
• Labour and training
• Marketing
• Licences
• Working capital

Investment tip: Have additional working capital. Do not exhaust your entire budget on setting up the shop.

Step 4: Selection of City for your Amanté Franchise

• Amanté primarily seeks out its franchise partners from tier 1 and tier 2 cities.
• The brand is also expanding into tier 2 and tier 3 markets.
• Franchise India lists the franchise opportunity currently as pan India.
• Before selecting your city, consider the Amanté store network currently.
• Consider the local market demand and competing stores in the vicinity.
• Above all, ensure availability of the territory with Amanté

Is Amanté operating in my city?

Choose your city and suggested site and get in touch with Amanté to check for territory availability and new franchise opportunities.

Step 5: Choose the Suitable Site

For a women's intimate apparel franchise, the location can have a big impact on your sales. you have to know that your customers should already be there.

Things to consider when choosing the site are:

• Traffic flow
• Potential customers with sufficient purchasing power
• Visibility from the main road
• Good access and parking facilities
• Nearby fashion and lingerie boutiques
• Suitable mall or high street site
• Suitable rent in relation to expected sales volume

Tip for investors: A busy site does not mean it is always a good investment. Consider all factors including rent, customer base and expected sales before taking the property.

Mall vs High Street

Step 6: Make sure your  Location will Work for Business

When choosing a property, see where Amanté stores are already operating.

Its official website states that Amanté outlets are in Lucknow, Kanpur, Chandigarh, Delhi, and more. As a franchise investor, you have to see if there are any outlets near your location.

Find places where Amanté has already made a premium retail mark.

While using the store locator for information, get verification of your territory from Amanté itself.

Source: Official Store Details page of Amanté

The official store locator of the brand will help you to locate existing stores

Step 7: Approach Amanté for a Franchise

After selecting your city and location, approach Amanté through official channels. Request the latest 2026 franchise opportunity and the commercial proposal for your city. You should ask for different kinds of investment, store size for your location, royalty, break-even, and other processes.

Step 8: Prepare Your Application(Franchise)

Prepare all your information before approaching the brand so that the discussion is more productive.

Your business profile

You should be prepared with:

• Name and contacts
• City
• Background of your business
• Experience in retail
• Current interests
• Investment available

Your property details

In case you own a property, please get ready with:

• Complete address
• Carpet/floor area
• Frontage
• Floor plan
• Photos
• Video
• Rent
• Deposit amount
• Mall or high street details
• Brands nearby
• Footfall data (if available)

Your financial plan

The following is what you need to know:

• Capital investment you can make
• Working capital
• Projected rent
• Interior budget
• Inventory budget
• Personnel cost
• Marketing budget

This is an investor preparation guideline and not the Amanté brand application form. Please verify the application details for the brand before submission.

Step 9: Site Approval Required before to Investing

The location is a significant part of your franchise investment. So get site approval from Amanté prior to investing.

Locate the property → Share details → Site evaluation → Obtain approval → Finalize terms → Lease agreement

• Share location, dimensions, rental cost and pictures of the property with Amanté.
• Allow the brand to evaluate the location.
• Obtain written approval and commercial terms of the location.
• Perform financial calculations before signing the lease agreement.
• Keep your investment secure for this women wear franchise till you get the location approved.

Do not make the mistake of choosing a costly location and waiting for Amanté to approve it. Make sure you obtain the approval prior to taking any decision.

Read : Exploring Franchise Opportunities in Innerwear & Loungewear in india 2026

Step 10: Amanté's Support for the Franchise

From an investor’s perspective, the important question to ask is not only “Does Amanté provide support?”.

By investing in a franchise, you are also buying into the support of the brand. This could be very useful when you start your first business.

Following are Amanté's reported support for franchises:

• Location Selection
• Store Design
• Visual Merchandising
• Opening Store
• Employee Training
• Marketing
• Retail Operations SOPs
• Technology
• Inventory Management
• Performance Tracking

Step 11: Go Through the Franchise Agreement Before Making the Payment

Do not consider just the investment required. The agreement will affect your business for a long time to come.

• Internet source states that Franchise Agreement is for 3 years with renewal.
• Check the franchise fee and any other fees.
• Go through the renewal terms of the agreement.
• Go through the terms on territory and exclusivity.
• Know your responsibilities in inventory and payments.
• Check the exit/termination terms of the agreement.
• Make sure you know what happens to any unsold inventory.

If you are making a large investment, get the agreement checked by a legal and financial expert before signing or paying.

Step 12: Set Up the Amanté Store

After getting your site and agreement approved, you can go ahead to set up the store.

Site Leasing → Design of Store → Interior → Fixtures → Signage → Point of Sales → Recruitment → Training → Inventory → Merchandising → Checks → Opening

Amanté's support in the franchise includes site selection, designing of store, visual merchandising, and launching of the store.

Make sure that your setup process does not become a costly affair due to delays.

Step 13: Hiring and Training of Staff

For the Amanté store, the training should be based on intimate wear experience, not basic sales skills.

Your staff should know:

• Product knowledge: Know all about Amanté's lingerie, nightgowns, sportswear, swimsuits and other products.
• Sizing and fitting: Offer suitable products intimately and professionally.
• Provide comfortable customer experience
• 1st know the product then show your it as per your customer requirement.
• Store management: Correctly handle billing and manage inventory.
• Visual merchandising: Arrange products in an appropriate manner.

Its own website mentions that they will provide training for product knowledge, staff, selling, and hoe will you operate.

Conclusion

I think now you know why the Amante franchise is the best innerwear franchise brand in India for 2026. So if you align with all kinds of requirements, invest now. All one needs to do is have a plan and be well-prepared. Firstly, it would be a wise idea to analyze the investments, find a good place and ensure the availability of a franchise opportunity from Amanté. Once done with all that, one should approve the location, analyze the agreement, establish the store and train the employees. It is important to be careful with financial dealings.

FAQs

1. How do I begin an Amanté franchise?

Get in touch with Amanté through their official website to find out more about the franchise opportunity.

2. Does Amanté provide ladies' innerwear franchises?

Amanté provides ladies' innerwear franchise services, as it sells different women’s innerwear products.

3. How much does an Amanté franchise cost?

The costs depend on various factors like store, location, inventory, and interior, etc.

4. Is an innerwear franchise profitable?

Profit epends on location, sales, rent, competition.

5. Is Amanté a good intimate wear franchise?

Amanté may be a good intimate wear franchise for interested investors.

6. Where should I open my Amanté store?

A busy mall or high street with proper target customers may be the ideal place.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.