How To Start The Frozen Bottle Franchise In India In 2024?

on Feb 19, 2024 | 3831 views

Written By: Shruti Agrawal

We are living in an age where the life of people is full of helter-skelter and due to this fast-paced life, they want everything in fast mode especially when it comes to their food and beverage intake. In this hustle and bustle, the Frozen Bottle franchise came up with its ice creams and milkshakes that offer the cooling effect and allow people to enjoy exceptional flavours and fresh fruits with icecream on top all summed up in that one frozen bottle.

The Frozen Bottle Franchise India

A dessert brand which is part of Munchbox Frozen Foods Pvt Ltd, started in 2017 by young minds like Pranshul, who was already in the Quick service restaurant business and Arun, who was part of the real estate industry. They both decided to start a frozen dessert and milkshake brand in Bengaluru. Frozen Bottle has gained popularity in India and beyond.

Little more highlights about this beverage brand:

  • Product Offerings: The brand offers a wide range of products, including milkshakes, waffles, ice cream jars, and sundaes. All of its products are 100% vegetarian and preservative-free.
  • Funding: The brand was bootstrapped with funding of INR 3.6mn in 2017. It has raised a total of USD 1.71 million in Series A funding in 2022.
  • Valuation: As of February 2022, Frozen Bottle's valuation was USD 11.3 million.
  • Competition: Frozen Bottle competes with companies like YUM! Brands, Devyani International, and Impresario.
  • Collaboration: The brand has collaborated with other food brands to offer new varieties to consumers amid the pandemic.
  • Experimentation: Frozen Bottle continually experiments with new flavours to attract consumers.
  • Limited Editions: The brand has launched exclusive limited-edition products, such as its Christmas launch, to elevate gifting and celebrations

Frozen Bottle Franchise Model

Frozen Bottle's franchise model has helped it expand its network rapidly, with a presence in 50+ cities in India with 200+ outlets. The company is looking to expand its presence in major cities in India and internationally.

Here are some key points about the Frozen Bottle franchise model in India:

  • The franchise fee for Frozen Bottle in India is between INR 8 lakhs and INR 10 lakhs.
  • The infrastructure investment required for a Frozen Bottle franchise in India is between INR 25 lakhs and INR 50 lakhs.
  • So, The Frozen Bottle franchise cost in India is between INR 33 lakhs and INR 60 lakhs.
  • The space required to set up the Frozen Bottle franchise in India is 200-250 square feet.
  • The Royalty fee for Frozen Bottle franchisees is approximately 95% of the revenue.
  • The franchise term is 5 years and it is renewable.
  • The Return on Investment's time frame is around 18 months to 24 months.
  • The franchise model is designed to be easy to operate, with a streamlined approach to inventory management and staffing.

Prerequisites To Start A Frozen Bottle Franchise

Investment and Fees

  • An investment of INR 30 lakhs - INR 60 lakhs is required, which includes a franchise fee of INR 6 lakhs - INR 10 Lakhs and a royalty of approximately 8%.

Infrastructure Requirements

  • The minimum area required is 200-250 square feet, which can go up to 500 square feet, and the frontage should be more than 12 feet. Spacing in malls is also accepted.
  • Other infrastructure requirements include a compulsory kitchen area, optional sitting area, air conditioning, and CCTV setup.

Support and Training

  • The company provides support in menu planning, menu pricing, and offers. Training for the franchisee is also provided for a limited period of time.


  • You would need staff to serve customers and assist them in choosing food items from the menu.
  • The number of staff members required depends on the area of the franchise. For smaller spaces, it is around 2 to 3 employees that can grow to 6 to 7.


  • The franchise owner should have some understanding of business and a passion for the brand.
  • The age limit for a Frozen Bottle franchisee is 24 years and there are some academic qualifications required for the franchisee.

How To Start The Frozen Bottle Franchise In India


  • Understand the Frozen Bottle brand, its products, and its target market.
  • Research the frozen dessert market in India, competition, and potential locations for your franchise.

Register and Apply

  • Visit the Frozen Bottle website and click on the "Franchise" option. Then, click on "Inquire Now" and provide all the necessary details for registration.

Submit Detailed Franchise Application:

  • After providing the necessary details, the application will be forwarded to the Frozen Bottle head office for analysis and discussion.
  • The company will assess the suitability of your profile and, upon successful completion of the due diligence process, may offer you the franchise opportunity.

Meet the Eligibility Criteria:

  • Ensure that you meet the eligibility criteria, which include having a minimum net worth of INR 20 lakhs and the ability to secure financing for the total investment cost.

Receive Training and Support:

  • If your application is approved, you will receive comprehensive training and support from the company, including assistance with site selection, store design, staff training, and marketing.

Finalize the Agreement:

  • Upon successful completion of the due diligence process and meeting the company's requirements, you can finalize the franchise agreement and proceed to set up your Frozen Bottle franchise.


  • Participate in the training program provided by Frozen Bottle. This may cover aspects like product preparation, customer service, and business operations.

Store Setup:

  • Work with the Frozen Bottle team on setting up your store. This includes interior design, equipment installation, and obtaining necessary permits.

Grand Opening:

  • Plan and execute a grand opening event to attract customers to your new Frozen Bottle outlet.

Marketing and Promotion:

  • Implement marketing and promotional activities to build awareness and attract customers. Frozen Bottle may provide marketing support or guidelines.

Ongoing Support:

  • Take advantage of the ongoing support provided by Frozen Bottle. This may include the training and all the other kinds of operational assistance.

Why Invest in a Frozen Bottle Franchise?

  • Benefit from the recognition and trust associated with the Frozen Bottle brand.
  • Access unique and exclusive Frozen Bottle products, setting the franchise apart.
  • Leverage the franchisor's marketing expertise for effective promotional campaigns.
  • Get assistance in selecting prime locations for optimal foot traffic.
  • Benefit from streamlined inventory processes to minimize waste.
  •  Implement systems for gathering and responding to customer feedback.
  •  Implement regular quality control measures for consistent product standards.
  • Invest in a franchise with the potential for profitable returns.
  • Offer a lip-smacking diverse menu which will fulfil a broad range of customer preferences.

Current Market Trend On Milkshakes Franchise

The milkshake market in India is experiencing significant growth. According to a report by IMARC Group, the Indian milkshake market is expected to reach INR 16.6 Billion by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2023-2028. The market is being fueled by factors such as a large young population, changing lifestyles, people's drifting towards a healthy lifestyle and the growing number of private-label milkshake brands.

The rise of milkshake franchises in India is seen as a significant investment opportunity, with the market expected to grow by 25%-30% due to factors such as growing health awareness and changing consumer preferences.

This indicates a favourable trend for investing in milkshake franchises in India.

Other Brands To Consider For Milkshakes Franchise

Keventers Franchise

A heritage brand that has been a part of India's food and beverage culture since 1925. The brand offers a variety of milkshakes, coffee, and ice cream, with a focus on classic and custom-style milkshakes.

Keventers has over 250 outlets across India, with a presence in other countries such as Dubai and Kenya. To open a Keventers milkshake franchise in India, the following points should be considered:

  • Franchise Fee: The franchise fee for Keventers is INR 9 Lakhs, which can be paid over 3 years in installments.
  • Signage and Collateral: An estimated cost of INR 1 Lakh.
  • Security Deposit: A refundable amount of INR 1 Lakh is required.
  • Equipment Cost: Milkshake equipment costs as much as INR 7.5 Lakhs. Equipment, signs, contract cost, and security deposit cost INR 25-30 Lakhs.
  • Other Costs:

Pre-Operating Cost: INR 3 lakhs,

One-Time Marketing Expenses: INR 3 lakhs, and Advance/Contractor Fee for the property: INR 7.5 lakhs

  • Space Requirement: A space dimension of 100-150 sq. feet is needed.
  • Staff Requirement: A minimum of 2-3 employees is recommended for smooth operations.

Shakos Franchise

Shakos is a milkshake brand that was founded by a group of individuals who quit their IT jobs to start the brand in Chennai. The brand has made a significant impact in the Indian market, particularly in Chennai.

To open a Shakos milkshake franchise in India, here are some details:

  • Franchise Fee: The franchise fee for Shakos is INR 3 Lakhs
  • Infrastructure Investment: An investment of INR 10 Lakhs to INR 20 Lakhs is required for the infrastructure, which includes the setup and equipment costs.
  • Total Investment: The total investment to start a Shakos franchise is approximately Rs. 13 Lakhs to Rs. 23 Lakhs, including the franchise fee and infrastructure investment.
  • Space Requirement: Around 100-150 sq. feet is needed.

In conclusion, venturing into the Frozen Bottle franchise in India in 2024 presents a promising and exciting opportunity for aspiring entrepreneurs. The rapidly growing demand for innovative and indulgent beverage experiences creates a favourable environment for business success.

If the Frozen bottle franchise catches your interest and if you are looking to invest in milkshake franchises in India, then here you have FranchiseBAZAR which will take you on the journey of entrepreneurship.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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