Written By: Bandana Gupta

As India's culture evolves and cities grow, many elderly people live apart from their younger relatives, creating a growing need for comprehensive senior care. Eldercare goes beyond assisted living centres, with many seniors preferring home-based support to maintain their independence. However, support services aren't keeping up with demand, and loneliness among seniors is a significant concern. In such circumstances Home healthcare services are expanding their services across India through franchise partnerships, ensuring more seniors receive the care they need.

Why Invest in the Eldercare market?

Entering the healthcare and elderly care sectors through franchising offers a unique chance to join a growing market with an established brand. Entrepreneurs gain a proven business model, extensive support, and the opportunity to make a meaningful difference in the lives of seniors and their families. This path combines business success with a commitment to caring for others.

 Population Ageing: 

• India's elderly population is growing rapidly due to a decreasing fertility rate (below 2.0) and increasing life expectancy (over 70 years). Currently, the elderly make up a little over 10% of the population, about 104 million people. According to the United Nations Population Fund, this demographic is set to reach 19.5% of the total population by 2050.

Major Key Findings:

Demographics and Trends

• Elderly Population: 8.6% of India's population (103 million) in 2011.
• Health Status: The shift from high to low mortality rates has increased the disease burden on older adults.
• Growth Projection: The population of 75+ continues to rise by 340% between 2011 and 2050.
• Rural-Urban Divide: 71% of the elderly reside in rural areas.
• Life Satisfaction: 32% of the elderly reported low life satisfaction.

Why Consider Joining a Home Healthcare Business Franchise:

Home health businesses offer a prime opportunity for entrepreneurs to explore new ventures, with steady growth and a strong market reputation. While starting a business is challenging, franchising provides a reliable path to career advancement and success.

Benefits of joining a home healthcare business franchise:

• 1. Verified and Licensed Caregivers: Home health caregivers are thoroughly verified and licensed, ensuring top-quality services and a safety net for patients.
• 2. Rapid Industry Growth: The home health business is expanding rapidly across the country, with projections showing the market reaching ₹1,17,764 crores by 2025.
• 3. Support and Training: Newcomers receive initial training, guidance, regular webinars, and continuous support to understand the digital technologies and operational processes of the business.
• 4. Affordable Investment: Franchise partners benefit from an established program with a one-time fee and a minimal share of monthly revenue, avoiding the need for extensive initial investments.
• 5. Experienced Market Leaders: Partnering with established home health franchises ensures access to superior business plans and high-quality care.
• 6. Multiple Revenue Streams: Home health professionals provide care at patients' homes, hospitals, nursing homes, doctors' offices, and labs, creating additional revenue channels.
• 7. Diverse Entrepreneur Backgrounds: Home healthcare entrepreneurs come from various backgrounds, driven by motivation, structure, and enthusiasm.
• 8. Social Contribution: Home healthcare provides employment opportunities and contributes to the well-being of patients, embodying the concept of 'Seva Bhav' by offering compassionate care.

Home health businesses are booming with a promising and bright future. Join hands and be part of this thriving industry.

Top Home Healthcare Franchise Opportunities:

Trailblazers like Zorgers, Silver Talkies, and Emoha have established themselves as pioneers in the eldercare sector. They're now taking their efforts to the next level by expanding their services across India, offering lucrative franchise partnership opportunities for business investors and clients alike. This strategic move ensures broader access to high-quality care for seniors nationwide.

Zorgers:

Professional healthcare services are brought at the door step by Zorgers, allowing the convalescent to heal with dignity and compassion. An extensive network of top-tier healthcare professionals has been established, ensuring the delivery of high-quality medical care. The services and equipment provided are continuously monitored and upgraded.

The highest standards in medical practices are in adherence to, maintaining international protocols and operating procedures. Over 48,000 patients across India are in service by Zorgers, with exceptional customer service consistently.

Some of the specialized services offered include:

• Setting up ICU at home
• Providing cancer treatment at home (chemotherapy)
• ECG at home
• Dialysis at home
• Nursing and physiotherapy
• Many more clinical procedures

Comprehensive and compassionate care is committed to by Zorgers for the convalescent.

How Zorgers Healthcare stand out in the market

Zorgers, a nine-year-old registered corporate company recognized by the Govt of Punjab and the Govt of India for Healthcare, is dedicated to patient and client satisfaction. The goal is to deliver quality, hassle-free services to stakeholders.

• Registered Corporate Company: Recognized as a healthcare startup under the Govt of Punjab and the Govt of India.
• Branded and Quality Products: Ensuring top-notch healthcare solutions.
• Free Demo and Installation: Certified technicians provide seamless service.
• Dedicated Workforce: Over 20 employees and 5,000 caregivers are committed to customer satisfaction.
• 24/7 On-Call Support: Ensuring smooth and uninterrupted service.
• ISO 9001:2015 Certified: Professional standards are available to ensure high client satisfaction.

Silver Talkies: Evolution and Services

• Inception: Silver Talkies was born in 2014 as a partnership firm, focusing on the needs of older adults.
• Exclusive Events and Learning Sessions: Events and learning sessions for older adults are available.
• Activity Centre in Bangalore: An activity centre in Bangalore available for senior engagement.
• Day Trips and Outstation Travel: Day trips and travel opportunities for seniors were provided.

2020: Pivoting to a Pan-India Platform

• Pandemic Response: The business model was rethought due to the pandemic, leading to the creation of a private limited company.
• Online Sessions: A wide variety of online sessions with, expanding reach beyond Bangalore.
• Hybrid Model: Both online and offline engagement opportunities are available.

Silent features:

• Weekly Online Classes: Yoga, pranayama, Tai Chi, dance, language, bhajan, and technology learning classes are available online.
• City-Chapter Meet-ups: Monthly meet-ups in Bangalore, Chennai, Delhi/NCR, Hyderabad, Mumbai, and Pune.
• Multi-City Friendships: Members have expanded social networks beyond immediate geographical boundaries.
• Hybrid Engagement: Younger, active seniors participate in travel and cultural showcases, while older, less active seniors stay connected through online sessions.
• Buddy Support: Assistance and companionship are provided through volunteer buddy support.
• Healthcare, Financial, and Legal Needs: These are set through partnerships with skillful providers.

Silver Talkies has evolved into a hybrid platform catering to the needs of older adults, offering both online and offline engagement opportunities, and addressing their healthcare, financial, and social needs.

Franchise Opportunities:

• Revenue-Sharing Partnership Model: Expansion into different cities is possible through this model.
• Knowledge and Assistance: All required knowledge and assistance are provided to local partners to run Silver Talkies chapters in their cities.
• Onboarding of Partners and Experts: Relevant partners and experts become part of the platform, considering their geographical locations.
• Marketing Support: Marketing of City chapters to ensure visibility and engagement.
• Access to Tech Platforms: Access to necessary tech platforms is available with local partners to run their chapters seamlessly.

This model ensures that Silver Talkies can expand efficiently while maintaining high-quality services in new locations.

Emoha:

Emoha is not just an elder care service; it is a celebration of love, respect, and appreciation for those who paved the way. Support, companionship, and professional care are provided to your parents, ensuring they are in loving and capable hands. Rest assured, those who made us deserve nothing but the best!

Health Support Services:

• Emergency Medical Support: 24/7 medical assistance and regular health monitoring.
• Medical Equipment and Devices: Wheelchairs, patient beds, BiPAP/CPAP machines, and more.
• Lab and Diagnostic Services: Home-based lab tests and diagnostics.
• Home Healthcare: Nursing visits, doctor visits, physiotherapy, ICU setup, chemotherapy, dialysis, and ECG at home.
• Convenience Services: Travel assistance, nutrition programs, and home vaccinations.
• Teleconsultation: Remote medical consultations with doctors.
• Elder Tech: Wearable devices, remote monitoring systems, and health apps.
• Home Services: Medical equipment rental, lab diagnostics, home healthcare, and elder tech solutions.

These services ensure comprehensive care, support, and convenience for the elderly, allowing them to lead a comfortable and dignified life.

Franchising Opportunities :

India's urban elder population is set to triple by 2050, with the elder care market at a value of Rs 1,42,800 crores. Elders spend around Rs 8,500 monthly on health and daily needs.

Partnering with Emoha allows Franchise Partners to make a meaningful impact in this growing sector by providing essential services to the elderly.

• Established Brand: With Emoha,  instant brand recognition is possible in the elder care market, giving a competitive edge from day one.
• Profits: The business model is set for speed, ensuring a faster return on investment. Both time and money thus save.
• Expert Training: Expert training established SOPs, and a robust Learning Management System are provided to ensure success from day one.
• Marketing Support: Support is provided at every stage with successful marketing strategies to expand  audience and attract new customers.
• Dedicated Tech Support: A dedicated tech support team is available to assist with any technological challenges, ensuring seamless operations.

Conclusion:

Given the rising demand for elderly care in India, now is the perfect time to seize the opportunity and start a home healthcare business. Tap into this growing market and launch your new franchise venture in home healthcare today.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.