Pilates for Wellbeing Franchise: 5 Studio Options And Investment Costs

If you’re looking to invest in a luxury fitness brand in India, Pilates may be worth looking into.

Pilates for Wellbeing (PFW), a Bengaluru-based Classical Pilates brand started by Kavita Prakash, offers Pilates classes, trainer courses and partnerships.

Franchise details indicate that there are 5 different options to invest in to open a Pilates studio, with indicative investment from ₹1 crore up to ₹2.73 crore. In addition, there are indicative profit margins and paybacks.

There are many factors to consider when interpreting these figures. As there is not guaranteed returns, your actual profits will depend on how much you pay in rent, staff, client demand, price points and running costs.

Through this guide you’ll learn more about all 5 options, what partnership opportunities are available, what returns you can expect and what due diligence should be done.

Note: All franchise details below are indicative of the 5 different options available and have been taken from the franchise details provided. They have not been independently verified and therefore should not be taken as current offers by PFW. Contact directly for confirmation of all business terms.

How much does a Pilates for Wellbeing franchise cost?

Based on the information provided, the Boutique option costs ₹1 crore. The most expensive option is Premium L, with an indicative investment of ₹2.73 crore.

Source – The information provided in the franchise section shows indicative figures. It is important to note that the public listing on FranchiseBazar states that the investment will be between ₹1-2 crore. The franchise fee is also stated to be between ₹20-30 lakhs. Space: 2000 - 3000 sq ft (source : https://www.franchisebazar.com/franchise-opportunity/pilates-for-wellbeing)

As there are two options above ₹2 crore in the format options provided, it would be best to request up-to-date quotes.

Ask for a detailed breakdown of the costs involved in your franchise fee, equipment, fit-out, tax, deposit and working capital. Ask whether the franchise fee is included in the total cost.

What is Pilates for Wellbeing?

Pilates for Wellbeing is a classical Pilates studio brand based in Bengaluru, Karnataka.

On their official website, they state that they "specialise in the original teachings of Joseph Pilates." They offer private lessons, double lessons, group sessions, workshops and teacher training.

They state that Kavita Prakash founded the company and is the lead teacher. Kavita has completed 950 hours of Advanced Teacher Training at The Pilates Center in Boulder, Colorado. She is also a licensed teacher trainer.

Source: https://pilatesforwellbeing.com/our-founder/

This explains why they focus on classical Pilates and teacher training. To get an idea of how much training will be provided to franchisees, you can look at her background.

However, this does not guarantee that the franchise will be profitable. You will need to find out about the teaching system, how much support will be given and the financials involved.

The 5 PFW Studio Options

1. Boutique Studio (₹1 Crore)

This option has the smallest investment.

If you are looking to enter the high-end Pilates market but aren’t looking to invest too much money, this could be a good option for you.

Just because it has a lower investment doesn’t mean that it has a lower risk. You will need to ensure that you have enough customers coming through to pay for your rent, staff salaries, marketing, etc.

Before making any decisions, ask them to provide you with the layout of the studio, what equipment will be included, how many teaching areas there will be and how many customers you can expect per month.

2. Classic S Studio (₹1.43 Crore)

This option costs an indicative investment of ₹1.43 crore.

If you are looking for a different size/operating capacity of the studio, then this option could be worth comparing.

Ask them to explain how the floor space, equipment, staff and number of customers differ. Don’t assume the ‘S’ means anything specific.

3. Classic L Studio (₹1.88 Crore)

This option costs an indicative investment of ₹1.88 crore.

The projections show that you can expect to earn an EBITDA of ₹64 lakh in year 1. This means it is worth looking into. However, you will want to know what assumptions have been made. Ask them how many customers you need, what price you will be charging and how many sessions your teachers can do per month.

Ask them to provide you with a worst-case scenario. How much will you earn if your customers don’t increase as expected?

4. Premium S Studio (₹2.21 Crore)

This option costs an investment of ₹2.21 crore.

The projected EBITDA is ₹53 lakh in year 1. The payback period is 2.4 years.

A key thing to note is that this option has a lower EBITDA than the Classic L option. Even though this option costs more to get started.

This doesn’t necessarily mean it isn’t a good option; however, there may be different assumptions made. You will want to find out exactly why this option is more expensive.

Ask them what extra features, services or benefits you get for the extra cost.

5. Premium L Studio (₹2.73 Crore)

This option has the highest investment of the options shown.

The projected EBITDA is ₹1.04 crore in year 1. The estimated payback period is 1.9 years.

This has the highest projected earnings and the shortest payback period. As this is a projection, you will want to find out what assumptions have been made. Ask them how much they are expecting to earn per month, how many customers they expect, how many sessions the teachers can do and what their costs will be. Can they still make a profit if they don’t utilise the studio as much?

Overall, I wouldn’t choose an option based solely on the EBITDA projections. Look at the initial investment, operational requirements, realistic demand and worst-case risk.

What do FOFO, FOCO and FICO mean?

There are 3 options for how you can partner with the company:

These are general terms to give you an idea of what each option entails. You will need to contact the company to find out the exact meaning of each and what they are offering.

FOFO may mean you invest and manage daily.

FOCO may mean that the company will run the studio. You need to know who will be managing the staff, pricing and costs.

FICO means that the investor will invest in the studio and the company will run it. This is available for the Premium S and Premium L options.

Don’t assume that this option is low risk. Who will be responsible for the running costs? How will profits be calculated? What happens if it doesn’t perform well?

What Are the Expectations?

EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortisation) is a measure of your business’s performance.

However, it does not mean that this is what you will earn as a net profit.

In the Premium L projection you can see that the EBITDA figure in year 1 is ₹1.04 crore. This does not mean you will earn this amount.

You may have other expenses such as financing, tax, capital expenditure and other out of pocket expenses.

As mentioned in the information provided, they expect usage to increase to 86% by year 3 from 60% in year 1.

 Ask PFW how this is defined and how this becomes actual paying clients.

Ask PFW for a 36-month financial projection showing:

• Revenue per month and price per session.
• Number of expected clients and repeat bookings.
• Instructors' wages and other staff costs.
• Rent, upkeep and marketing.
• Cost of equipment and replacement.
• Working capital.
• A worst-case scenario with lower utilization.

Ask them for the evidence behind their assumptions. A financial model won’t be helpful if the underlying assumptions aren’t realistic.

Is the Indian Fitness Market Growing?

There is credible evidence that the commercial fitness market in India is growing. However, this does not guarantee success for any specific franchise.

According to the September 2025 market update published by Deloitte India (with the help of the Health & Fitness Association), the Indian fitness market is estimated at ₹16,200 crore in 2024. It is expected to grow to ₹37,700 crore by 2030.

(Source:https://www.deloitte.com/in/en/about/press-room/indias-fitness-market-to-double-by-2030-per-a-deloitte-and-hfa-report.html)

The report highlights that boutique fitness is growing quickly; it is expected to grow at a CAGR of 18.8% up until 2030.

These are useful statistics for understanding the industry. However, these are forecasts.

As an investor, it’s more important to consider the demand in your local area. How many people in your chosen area can afford to attend regular Pilates classes? How many competitors are there to serve this area? Can you find instructors to staff your studio?

Whilst there may be more opportunity in a large market, location is also key.

Which Cities Should I Look At?

Bengaluru would be a good place to start as PFW already has a studio situated here.

Look into areas with the right customer base in Mumbai, Delhi NCR, Hyderabad, Pune and Chennai.

Don’t just go for a well-known city. Look into the demand in different areas, how much rent you’d be paying, how much competition there is, and how easy it is to get instructors.

A high-end area may have customers with more disposable income but rent could be higher and there may be more competition.

Before signing a lease, complete a local feasibility study to understand how many clients you’d need to reach break-even. Compare this with realistic demand.

Also check with PFW that the area is available.

How to Check the Franchise Opportunity with PFW?

Go to the official partnership page on the company website. This will give you direct access to ask about partnering with them.

Request the latest franchise docket and written quotation in your preferred format.

Ask the company to confirm:

1. Total investment and what this includes.
2. Franchise fee and ongoing costs.
3. Space and equipment required.
4. Training and support.
5. Financial assumptions for expected returns.
6. If your preferred location is available.
7. Length of agreement, renewal terms and exit terms.
8. How losses from running the business will be handled and any extra funding required.

Check the agreement with a qualified legal professional. Get an accountant to review the financial projections.

FAQs

What is the lowest investment amount?

The lowest investment is found in the Boutique format (₹1 crore). Check the most up-to-date price and what is included in the quote.

What are the 5 formats available?

There are 5 formats available. Boutique, Classic S, Classic L, Premium S and Premium L. Investment ranges from ₹1 crore to ₹2.73 crore.

Are the returns guaranteed?

No. They are an estimate based on assumed figures. Returns will depend on costs, pricing, customers and how well the business performs.

What is the franchise fee?

The fee is between ₹20-30 lakh (FranchiseBazar). Check what the franchise fee is now and whether this is included within the entire project costs.

How do I apply?

Go to the official PFW partnership page and ask for the latest franchise information.

Final Verdict

Pilates for Wellbeing provides an opportunity to enter into the premium fitness sector, offering various formats. Investment ranges from ₹1 crore to ₹2.73 crore. The brand specialises in Classical Pilates and teacher training, which gives some insight into the business model.

Whilst brand positioning and expected returns can help narrow down the options available, knowing the true costs, realistic assumptions, local demand and the franchise agreement is essential.

Look into the differences between all 5 formats. Ask for proof. Check out the numbers.

The most suitable format will not be the biggest or the one with the highest expected EBITDA. It will be the option that fits with your investment goals based on the costs, business model and realistic customer demand.

Sources

Information from the company:

Official website, Founder profile, Teacher training page and Partnership page. This helped us to include information about the brand, founder, teacher training and how to enquire.

Written By: Gouri Ghosh, Franchisebazar Editorial Team — Updated October 2026

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.