Start a Van Heusen Franchise in India - Join The Profitable Mens Fashion Retail
Written By: Resham Daswani
The men's fashion market is growing rapidly, contributing to the booming fashion retail industry overall. Brands such as Van Heusen have risen to the top of the garment industry as customers seek for more fashionable and high-quality options. Entrepreneurs can take advantage of the growing demand for high-quality men's clothing by opening a Van Heusen franchise. This blog will discuss the benefits of having a Van Heusen franchise and how it prepares franchisees to thrive in the highly competitive men's fashion retail industry.
India's Van Heusen Franchise: A Tradition of Quality and Brand Trust
Among the franchise opportunity's primary selling factors is the Van Heusen brand's enduring popularity. Van Heusen, which first opened in 1881, has developed a remarkable reputation for manufacturing fine apparel that deftly combines durability, comfort, and design. Men have relied on the company for all of their formal and casual clothing needs since its start.
Founded in the early 1990s in India, Van Heusen was initially a brand owned by PVH Corp. (Phillips-Van Heusen Corporation) in the United States. Madura Fashion & Lifestyle, a branch of the ABG, introduced the brand to the Indian market.
Already a formidable force in India's garment and fashion market, Madura carries the wares of international powerhouses like Allen Solly, Louis Philippe, and Peter England.
Even though the fashion demands of Indian consumers are always changing, Van Heusen has maintained its status as a luxury brand in the nation and is expanding through its franchisee network.
Why invest in a Van Heusen Franchise?
Van Heusen franchising offers a proven business concept. Franchisees benefit from the parent company's defined operating rules, marketing tactics, and support system rather than beginning their own company.
With a Van Heusen franchise, you can concentrate on growing your business and making the most of your investment because the company takes care of the fundamentals.
Moreover, Franchisees benefit from Van Heusen's global infrastructure, reducing the challenges independent shops confront.
The men’s fashion market has recently grown, and Van Heusen has reacted to shifting consumer preferences. Men today care more about fashion than ever, and there's a big need for clothes that fit well, look good, and are comfortable that can go from the office to a casual night out.
Van Heusen offers a diverse selection of products to meet this requirement, including formal business suits and dress shirts, as well as casual attire such as chinos and polos.
Also, Read More About ABRL fashion trends.
Cost & Profitability Of A Van Heusen Franchise in India
The investment required to launch a Van Heusen franchise in India can vary from ₹50 lakhs to ₹1 crore, contingent upon the store's size and location. The gross margin is usually approximately 30–40% while the net profit margin is around 10-15%.
However, these percentages can vary. A profitable and successful business with a return period of 2-3 years can be achieved through a combination of strong sales, efficient operations, and careful location selection.
India’s Booming Mens Clothing Retail Fashion Industry
Changing customer behaviour, emerging fashion trends, and other market forces are fuelling an explosive expansion in India's menswear retail industry.
Here's a rundown of the reasons menswear retail is a hotspot right now, making it a great moment for entrepreneurs to think about opening a franchise in this industry.
- The Evolution of Fashion Trends: There has been a marked change from more conventional to more contemporary Western fashion. Stylish, multi-functional menswear that works in both business and play is a hot commodity among young professionals, who are pushing up the demand for high-quality garments.
- Increase in the Corporate Sector: The demand for men's formal and semi-formal attire is on the rise. This is due to the proliferation of both corporate positions and startups. Experts need to dress in a way that represents their company well. And, also makes them feel good about themselves on the job.
- Millennials and Younger People: Indians are among the youngest in the world, having a large majority under 35. Menswear brands must attract this fashion-conscious, style-experimental clientele. Menswear sales are boosted by young affinity for branded clothing and willingness to pay on quality clothing.
The Indian menswear retail business is growing due to rising disposable income, shifting fashion trends, social media, and e-commerce. Entrepreneurs could create a franchise in this developing field today to leverage established brands, receive complete support, and tap into a rising market with high profit potential.
This is an excellent opportunity for ambitious retail business owners due to market conditions, consumer desire for quality goods, and the franchise model's performance.
Top Competitors in The Menswear Franchise Opportunities Across India
From high-end formalwear to everyday clothing and smart-casual shoes, there are a lot of formidable competitors in India's menswear retail market.
Here are some strong competitors in the menswear franchise industry to choose from.
1. Zodiac Franchise:
Indian menswear label Zodiac is known for its high-quality formalwear, including shirts, ties, and coats. Zodiac caters to well-off individuals who value workmanship and sophistication because of its reputation for using premium fabrics and meticulous attention to detail. Men seeking high-end formalwear often choose this brand because of its tailored fits and refined designs.
Advantage in the Market: Zodiac is well-liked by wealthy executives and professionals thanks to its premium positioning and focus on refinement and workmanship.
2. Park Avenue Franchise:
This is a high-end menswear label that focusses on business casual and formal dress; it is a part of Raymond Apparel. Park Avenue is a go-to for professionals looking to look sharp in their sleek, contemporary garments made from premium fabrics. Suits, shirts, trousers and accessories are all part of their product line.
An edge over the competition: Park Avenue is known for its high-quality products and expert craftsmanship thanks to its long-standing partnership with Raymond. With an emphasis on high-quality, fashionable business attire, it is a formidable rival in the formalwear market.
3. Louis Phillippe Franchise:
The Aditya Birla Group, which owns Van Heusen and Louis Philippe, makes elite formal and semi-formal menswear. Louis Philippe is a go-to label for executives and professionals seeking opulent apparel because to its timeless, refined designs.
Benefiting from a premium positioning and an emphasis on high-quality formal wear, Louis Philippe poses a formidable challenge to Van Heusen in the business-casual and formalwear sectors. It aims for affluent, cultured people.
4. Indian Terrain Franchise:
For men's casual and semiformal attire, go no farther than Indian Terrain, a well-known brand. Indian Terrain presents a fusion of contemporary, fashionable styles with comfort, aiming towards metropolitan males. Shirts, trousers, chinos and jackets are all part of the brand's inventory. Also they cater to those looking for casual attire that can go from the office to the weekend with ease.
Indian Terrain is a formidable rival to Van Heusen in the non-formal categories. This is thanks to its competitive advantage in the casualwear market and its ability to create fashionable, smart-casual apparel.
5. Arrow Franchise:
The American firm PVH Corp, of which Van Heusen is a division, has formidable competition in the menswear market, particularly in the more formal and semi-formal categories. Arrow has established a reputation in the Indian market for its high-quality business attire, including suits, dress shirts, and more. The brand's designs are modern and sleek, giving off a business vibe.
Pros and corporate executives looking for timeless, fashionable apparel have Arrow to thank for their competitive advantage. The brand's international roots, emphasis on precision tailoring, and quality formalwear set it apart.
Nonetheless,
Brand awareness, a tried-and-true business model, widespread customer appeal, and top-notch support. These are just a few of the advantages of owning a Van Heusen franchise. Joining forces with a world-renowned label like Van Heusen presents businesses with an unparalleled opportunity to get into the men's fashion retail market.
A Van Heusen franchise could be the best option for you if you're looking to get into the men's fashion sector and want to be ahead of the competition. For more on the latest men’s wear franchise opportunities, reach out to senior experts at FranchiseBAZAR.
FAQs
1. Is it profitable to start a menswear franchise opportunity in India?
By investing in a clothing store franchise, one can benefit from the industry's rising popularity. Alongside, while also receiving advice and assistance from the parent firm. Also, a new clothing company may meet many needs in the market with its diverse product offering. This means more customers and more money for the company.
2. Is the Zudio franchise opportunity a profitable investment?
In Q1FY25, its revenues reached ₹4,104 crore, an impressive 56.2 percent year-on-year growth rate (CAGR of 40 percent). This impressive performance was driven by the high same-store sales growth (SSSG) across all fashion concepts and the robust retail development of Zudio.
Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.
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