Written By: Bandana Gupta

About Anytime Fitness Franchise:

Anytime Fitness made big promises, but do you know how they fulfil them?

In 2002, founders Chuck Runyon and Dave Mortensen saw a problem in their Minnesota community and decided to solve it. They noticed no gym was affordable, convenient, welcoming, and open 24/7.

Although many doubted them, they moved forward with their idea. Despite facing financial challenges, Anytime Fitness grew.

Established in 2002, the company has grown to operate over 4,800 gyms, serving more than 4 million members across 38 countries. Imagine owning a business that transforms lives and empowers you to make a lasting impact on your community. Franchising with Anytime Fitness gives you the chance to do just that. As the first and only fitness franchise with a presence on all seven continents, Anytime Fitness is more than a global leader—it is a movement for better health and well-being.

Exploring the Investment and Cost of Owning an Anytime Fitness Franchise

Anytime Fitness, with a beginning in 2002 by Runyon, Mortensen, and Klinger, is a U.S.-base gym brand with a global presence. It entered India in late 2012 and has grown to 110 successful locations across the country.

With experience from managing over 5,000 gyms worldwide, Anytime Fitness provides a proven business model and full support to its franchisees, making it easier to run a gym successfully. Open 24/7, it offers members the flexibility to work out anytime.

In India, Vikas Jain, the Managing Director, leads the brand's operations and ensures it meets the needs of the Indian market. Let us look at the Investment Costs and Requirements:

• Franchise Type: Gym and Health Club
• Brand Name: Anytime Fitness
• Franchise Fee: One-time payment of ₹20 lakhs
• Ongoing Expenses: Approximately ₹2.5 lakhs per month (includes staff salaries, electricity, gym equipment maintenance, and IT support)
• Space Requirement: 3,500 to 5,000 square feet
• Initial Investment: ₹2 to ₹4 crore
• Franchise Agreement Duration: 6 years
• Overall Investment Range: ₹3 to ₹5 crore

Profit Potential of Anytime Fitness Franchise:

The expected profit margin is 35%, making it a great opportunity for financial growth. The Return on Investment (ROI) is typically achieved in about 2 years. This combination of high profitability and a quick payback period shows that the franchise model is efficient and rewarding.

Monthly Earnings Breakdown:

• Gross Sales: ₹5 lakhs/month
• Rent: ₹1 lakh/month
• Other Expenses (staff salaries, electricity, equipment maintenance): ₹2.5 lakhs/month
• Net Profit: ₹1.5 lakhs per month

Why is Anytime Fitness Franchise the Right Choice?

Whether you're a first-time entrepreneur or an experienced franchisee, the benefits and challenges of owning a gym franchise should be understood before a decision is made.

Benefits of Owning a Franchise:

1. Proven Business Model: A business model that has already been tested and proven to work is adopted when becoming a franchise owner. 
2. Brand Recognition: Instant brand recognition is gained as part of a well-known franchise. Customers who are familiar with the brand lure towards it, making it easier for the business to grow.
3. Purchasing Power: Access to better deals and discounts on equipment, supplies, and other business needs is provided through membership in a large franchise network. This helps lower costs and increase profitability.
4. Profit Potential: High profit margins can be achieved with a successful franchise, especially in high-demand industries like fitness. With effective management, the business has the potential to be very lucrative.

Drawbacks of Owning a Franchise:

1. Limited Creativity: Franchise agreements often come with rules and restrictions, limiting freedom to make decisions or introduce new ideas. Brand guidelines must be followed, which may feel restrictive.
2. Ongoing Investment Costs: Continuous costs, including royalty payments, marketing fees, and other expenses, are required in addition to the initial franchise fee. 
3. Franchisor Access to Financial Records: Financial details may need to be shared with the franchisor, providing them access to revenue and expense reports. This could be seen as a loss of privacy or control over business operations.

What makes Anytime Fitness the ideal franchise opportunity?

The following are the aspects that make Anytime Fitness the most attractive venture:

• BRAND RECOGNITION - With over 4,700 locations across all seven continents and 4 million loyal members worldwide, Anytime Fitness offers unmatched global recognition. As part of this trusted brand, your location will enjoy built-in visibility and attract a ready-made customer base eager to experience its proven services and welcoming environment.
• Scalability - Becoming part of an established franchise with a successful track record offers a significant advantage, eliminating the challenges of starting a fitness brand from the ground up. With over 60% of franchisees operating multiple clubs, Anytime Fitness provides a robust opportunity for scaling and increasing revenue streams.
• Team Culture -Anytime Fitness places a strong emphasis on the environment within its gyms—not just for members enjoying their workouts, but also for employees and franchisees managing the locations. The company encourages franchisees to aim for financial success while fostering a sense of enjoyment and positivity.
• Success is the Priority at Anytime Fitness - The franchisee receives guidance and support at every stage of their journey.From the opening of location to the growth of the business, the following benefits are offered:

1. Affordable investment
2. Low royalty fees
3. Simple setup
4. Complete support
5. A trusted, top-ranked brand
6. Cost-saving buying power
7. Guidance during startup
8. Ongoing assistance
9. Marketing resources

• Perks of the Employee - When opening an Anytime Fitness location, finding great employees is key, but the company’s incentives make it easier. Anytime Fitness offers competitive healthcare benefits, as well as global access to its clubs and personal training services to help employees maintain a healthy lifestyle.

Other perks include:

• Group membership program
• Fitness reimbursement program
• Voucher program
• Physical fitness assessments

Review of Anytime Fitness Company & Franchise Model

Overview-

Anytime Fitness is a global fitness franchise that operates over 125 gyms across India and serves a wide range of customers by offering a 24/7 gym model that allows members to access the facilities at any time of day or night.

Business and Operational Model

Anytime Fitness differentiates itself in the health and fitness industry through a unique franchise model that has contributed to its success. Here’s a deeper look into the key aspects of the company and its franchise opportunity:

1. Global Franchise Network - With over 4,500 locations spanning more than 30 countries, Anytime Fitness stands as one of the world's leading fitness brands. Its scalable business model adapts to various regions and markets.

2. Franchise Business Model

• 24/7 Access: Provides members with convenient access at any time, attracting busy professionals.
• Low Overhead: Reduces staffing and utility costs, as gyms are open 24/7.
• Flexible Gym Sizes: Varying gym sizes allow for flexible investments, from smaller neighbourhood gyms to larger fitness centres.

3. Franchise Support and Training

• Operational Support: Ongoing guidance in managing daily operations, finances, and staffing.
• Marketing and Branding: Franchisees benefit from national campaigns, digital assets, and promotional materials.
• Technology Integration: Advanced tools for managing memberships, tracking progress, and providing a tech-driven fitness experience.

4. Revenue and Profitability

• Recurring Revenue: Membership fees generate consistent income, with additional streams from personal training, fitness classes, and retail sales.
• Low Operational Costs: The 24/7 model and reduced staffing result in a higher profit margin.

5. Franchisee Investment and Fees

• Initial Investment: Includes franchise fees, setup costs (lease, equipment, branding), and ongoing royalties,  which vary by location and gym size. The investment is affordable as in conjunction to other fitness franchises.

6. Market Demand and Growth - With rising health awareness, especially in India, the demand for 24/7 gyms is growing, offering strong opportunities for franchisees.

7. Corporate and Franchisee Relationshi - The brand fosters a strong partnership with franchisees by providing a proven system, ongoing support, and a recognizable brand, ensuring mutual long-term success.

FREQUENTLY ASKED QUESTIONS

Q.1- What different Contract lengths do you offer? Can I pay on a month-by-month basis?

Varying membership options, including 1, 3, and 12 months, are offered. You are encouraged to stop by the club to learn about the different types of membership plans available.

Q.2- Do you offer students or seniors discounts?

Yes we offer students and seniors discounts.

Q.3- What is your membership cancellation policy?

Members can cancel their membership by:

• Completing the cancellation form available at their club.
• Reviewing the terms outlined in their Membership Agreement.
• Reaching out to their home gym directly.

Conclusion - 

Anytime Fitness is revolutionizing the fitness industry in India, operating 125 state-of-the-art gyms across 32 cities in 16 states. With over a decade of success, it has become a trusted name, driven by an unmatched commitment to health, fitness, and community. The brand’s rapid growth is by a unique culture that resonates with its members and delivers an exceptional fitness experience.

Owing to the overwhelming support of its members and a proven model for success, Anytime Fitness continues to expand, adding new clubs and building momentum nationwide. By helping franchisees achieve profitability and growth, the brand ensures its network flourishes while enriching lives through health, convenience, and inspiration.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.