Written By: Gouri Ghosh

The decor item retail franchise has high demand in India.Now, consumers demand premium decorations, custom balloons, party setup, and an Instagrammable party experience. The increasing consumer demands create immense business opportunities for the organized party retail business.

In india have different kinds of party decor brands but ‘wanna party’ is something different.  The estimated initial investment for starting a Wanna Party franchise business is between ₹10 lakh and ₹15 lakh, with an ROI is about 1 year. Some of the products offered by the brand include balloons, party decoration items, return gifts, fancy dress items, and festival products through online as well as offline channels.

If you want to set up a party supplies franchise in India or want to start your party decor franchise business, this article can be of immense help to you. Here you will find out everything that there is to know about this business, including the cost involved, the profits that you can earn, the franchise model, the store setup, and other relevant aspects.

Why Is the Party Supplies Franchise Business Expanding in India?

The market for party supplies is expanding rapidly in India.

From the report of IMARC group, we can see indian pary supplier market has reached near USD 677.7 million and will change 8.72% rate in the upcoming year.

Thus, it reflects significant growth in the organized party supplies franchise India market.

Growing Investment in Celebrations

There have been tremendous changes in celebrations in India. In the old days, celebrations were quite simple. Today, there is a desire for more extravagant events.

Investment has increased significantly for:

• birthday party decorations
• baby shower arrangements
• anniversary party decorations
• Decorations for festivals
• party products

Such trends generate massive demand for organized party brands.

Celebration Trends Driven by Social Media

There is significant social media influence in this market segment. Instagram, Pinterest, and other platforms are driving trends in what customers purchase for their parties.

Customers' current expectations include:

• Themed décor
• Balloon arches
• Customization services
• Photo booth decoration
• Premium styling for parties

It makes a huge difference for organized party decor franchises.

E-Commerce Makes It Easier for Customers to Order Party Supplies

Customers are no longer restricted to purchasing their party needs from nearby stores.

The emergence of websites such as Amazon, Flipkart, Blinkit, and even Swiggy has made it possible to purchase decorations, accessories, and other items online.

This opens up many growth prospects for franchises such as Wanna Party franchises.

Organized Brands Appeal to Customers

Presently, customers prefer branded stores that provide a greater range of options.

Customers prefer:

• diversified product line
• products with themes
• quality packaging
• personalized interior design
• a one-stop shopping destination

These trends have been driving growth for the organized party supplies franchise market of India.

There has been an increase in investors' interest in the party decor franchise market due to various reasons. One of these reasons is that this business is profitable.

Factors influence the Industry

What Is WANNA PARTY and How Does the Brand Operate?

Wanna Party is a renowned celebration retail brand in India.

This brand has been working for more than 15 years in indian market. They sell different kinds of products like birthday decor items, anniversary and festive products and much more. They are operating in many cities in India.

Currently, the business entity is operating both online and offline.

One of the major strengths of the Wanna Party franchise is its multichannel operation mode. This means that the company offers its products using various sales channels, such as:

• Amazon
• Flipkart
• Blinkit
• Official website

As per the claims of the brand, Wanna Party has:

• 1 Crore+ Products Sold
• 10 Lac+ Happy Customers
• 98% Customer Recommendations
• Express Delivery Facility

These statistics indicate the rise in popularity of organized party retailing in India.

PRODUCTS AVAILABLE WITH WANNA PARTY

The brand wanna party provides various products to the customers. The products are:

Celebrations take place all year that make sure there are recurrent demands for their products/services, which is why many people are considering the Wanna Party franchise in India.

WANNA PARTY Franchise Business Model

The WANNA PARTY franchising is done through a FOFO business model. FOFO stands for Franchise Owned Franchise Operated.

It implies:

• You will be the one investing in the business.
• You will be the one managing the business.
• The company will offer the backend support of the business.

To sum up, the company will assist you in establishing the business, while you will run the business.

As a franchise owner, you have to operate the store. That means you have to operate:

Operating the retail store.

Recruitment and managing employees.

Customer service.

Local level marketing efforts.

The company offers support:

Here are the services the brand usually provides for its franchisees:

• Product sourcing
• Branding support
• Set up of stores
• Merchandising help
• Marketing services
• Product distribution logistics
• Launching preparations

Having all of this support allows you to open a business without starting everything from zero. You can benefit from an existing brand and already developed network and retail system.

What Is the WANNA PARTY Franchise Cost in India?

It is one of the main factors that investors consider the Wanna Party franchise as the investment amount is less than that of any food, fashion, or café franchise.

The approximate Wanna Party franchise cost in India is ₹10 Lakhs to ₹15 Lakhs

The total investment may vary depending upon:

City

Size of the store

Location of the store (Mall/High Street)

Interior design

Rent & Security deposit cost

The investment requirement for opening a store in a premium mall would be more than that in a High street location.

WANNA PARTY Franchise Cost Breakdown

Total Estimated Investment : ₹10 Lakhs – ₹15 Lakhs

Best Locations for a Party Supplies Franchise

The success of this business depends heavily on location quality because celebration products are often impulse purchases.

How Much Profit Can You Earn from a WANNA PARTY Franchise?

While considering an investment in the WANNA PARTY franchise, you will definitely ask yourself what profits you could earn.

The main factors contributing to its profitability include:

• There will always be repeat customers due to constant celebrations.
• Party decor items traditionally have higher margins than other retail goods.
• Customers tend to purchase several products at once, which raises the average order value.
• Customized decorations and helium-filled balloons provide a higher margin rate.
• Seasons of festivities lead to increased sales in your store.
• Most purchases in party supply stores are impulsive, particularly in malls and family zones.

Other Sources of Income

The store can generate revenue through:

• Celebration of birthdays
• Decorations for anniversaries
• Baby showers
• Decorations for festivals
• Gifts for return purposes
• Personalized decorative items
• Balloons arranged in bunches
• Supplies for theme parties

Estimated Profit Margin by Category

These margins may be affected by:

• product mix
• Locational geography
• competitive factors in the locality
• operating costs

What Is the Expected ROI Timeline?

The business estimates its ROI time frame to be around 1 year

What Risks Should You Consider Before Investing?

Before making any investment in the Wanna Party franchise, it would also help you to know the various business risks involved. Every business is bound to have its fair share of problems; this is no exception either.

Some of the risks that you need to be aware of include:

• Wrong location choice could keep your sales low.
• Expensive mall rent will lower your profitability.
• Local party shops could charge low prices.
• Party fashion keeps changing. As such, you need to refresh your items from time to time.
• Sluggish items could tie up capital, which is bad for cash flow.
• Certain months could experience reduced activity, especially where there is no festival.
• Customer traffic could fluctuate depending on location and competition.
• Marketplaces online could trigger price wars among some products.
• Incompetent service could lead to customer churn.
• Low-quality local marketing could reduce awareness of your store.
• A good location could improve sales, but the running costs would go through the roof.

Before venturing into this party decor franchise, it is prudent that you investigate:

• demand in the local area
• rents
• level of competition
• customer traffic
• presence of schools/residential areas

Which Investor Should invest in the WANNA PARTY Franchise?

The franchise model will suit well those who have an interest in the retail business, customer service, and daily operations management.

The following individuals will benefit from choosing the franchise option:

• New entrepreneurs wishing to set up a business with a tried and tested brand rather than from scratch.
• Retailers in search of low-to-medium investment retail business.
• Event professionals who are well-versed in consumer demands for celebration products.
• Mall operators are searching for a colorful and impulse-buying retail category.

There is no need for you to be a professional in party decoration services to venture into this business. The franchisee will provide you with all the help in the backend management.

Target Customer Segments Table

Read more: ArtNCraft: Invest in India’s Top Handcrafted Home Décor Franchise

Conclusion

Wanna Party is now a hot and trending franchise for starting a business in the increasing celebration retail market of India. The franchise has all its products available in the market and has an omnichannel business model. It takes an estimated cost of about ₹10 lakh to ₹15 lakh, which is much less than other food and fashion franchises.

The franchise further ensures that there will be repeat customers because celebrations take place throughout the year and items such as balloons, decorations, return gifts, and personalized gifts can ensure better profits.

Your success will depend on location, footfall, local competition and many things. With proper planning you can become profitable in this franchise.

FAQs

Which items are sold by WANNA PARTY?

Balloons, party décor items, return gifts, costumes, and festive items are sold.