Written By: Bandana Gupta

Food and beverage businesses do well in malls in India. Malls are places for these kinds of businesses because they are always filled with people. It is often notice that malls are favourable place for food and beverage. Here the shoppers,families  and kids who come here for entertainment always hunt  for places to eat different cuisines and satisfy their tastebuds.  Apart from these malls are more affordable for food businesses.

They handle security, parking and maintenance which means the person running the business can focus on making sure the customers are happy and the business is running smoothly.

Why Food & Beverage Businesses Perform Well in Malls

• Malls attract a constant flow of visitors, ensuring steady customer traffic.
• Shoppers and moviegoers often search for food and drinks here..

·        Snacks, desserts, and quick bites are common in most of the malls as people crave to satisfy their hunger while shopping or hanging out.

·        In malls cleanliness ,security and maintainance is well looked after so it makes daily activities smoother for the business.

• Malls bring reputation to the  food and beverage businesses and achieves the target customers.
• Malls are located in high traffic areas and have large parking services which attract more customers..
• Though malls are expensive but in the end they yield high profit and brings high revenue.
• In malls  Food franchises are successful because of establish brand,proven model and recognition. It can accommodate flexible formats from small kiosk to Quick service restaurant..

Which Are The Top Profitable Food & Beverages Franchise Opportunities

There are various food and beverage franchises which have strong potential and highly profitable.The main aspect  is to choose the right  kind of business for the mall.

1. Quick-Service Restaurants

These kinds of restaurants are very popular in malls because they are fast affordable and people know what to expect.

Some popular brands are McDonalds, Dominos Pizza, Subway, KFC, Burger King and Jumboking.

These kinds of restaurants work well because they get a lot of customers every day people. Trust the brand and they have systems in place that work well.

It costs around ₹8–20 lakh and a space  around 100–300 sq. Ft.

2 Café & Beverage Outlets

Café and beverages outlets serve as frequent hang out spots for young adults and working professionals. Among these the most popular brands are Starbucks,Café Coffee Day,Third Wave Coffee and Barista As these places are always crowded they earn high profits and demand keeps on rising everyday.

The investment goes around  from ₹8–20 lakh, and it can be started with a small kiosk or  a kiosk-style café.

3. Ice Cream & Dessert Parlor

These type of business are high in demand in malls as people crave to satisfy their taste buds after having a heavy meal.

Some popular brands are The Belgian Waffle Co., Baskin-Robbins, Gianis Ice Cream, Frozen Bottle and Amul Ice Cream Parlour.

These kinds of businesses work well because they are easy to run they do not need a lot of employees and people often buy desserts on impulse.

It costs around ₹10–20 lakh to get started.

4. Regional Snacks and Quick Bites

These kinds of businesses are becoming very popular in malls, among families and young people.

Some popular brands are Wow! Momo, Rolls Mania, Baap of Rolls and Punjabi Chaap Corner.

These kinds of businesses work well because the ingredients are not expensive people want to buy snacks and they do not need a lot of space.

It costs around ₹6–25 lakh to get started a space around 200-300 sq.ft.

5. Health-Focused Food Outlets

These type of business yield high profit as people prefer health conscious food instead of junk food.Some popular brands are Saladworks, Jamba Juice and Fresho.

These kinds of businesses work well because more and more people want to eat food and they appeal to people who are into fitness.

What makes food franchises successful in malls is a few things:

• A lot of people walking around

• Using space efficiently like with kiosks

• Being fast during busy times

• Using technology like digital payments and self-ordering kiosks

• Having a strong brand and being visible

The cost of investing in a food franchise in India can vary.

It depends on the brand, the kind of business and the location.

The cost can range from:

• Kiosk setup: ₹5–15 lakh

·        Fast-food outlet: ₹10–40 lakh

• A big restaurant: ₹50 lakh to ₹1 crore or more

The main costs are:

• The franchise fee: ₹5–50 lakh

• Setting up the business: ₹15–60 lakh

• Kitchen equipment: ₹10–25 lakh

• It usually takes 12–24 months to break even

• The profit margin is around 10%–15% but it can be higher if the business is run well

There are a things that can affect the cost of investing in a food franchise:

• The location: Malls and busy areas are more expensive

• The kind of franchise: Some franchises give you more control but they can also be more expensive

• The brand: Well-known brands usually cost more

Some Important tips to consider before investing or acquiring into a food franchise:

1. Mall Demographics

It is necessary to understand the type of customers. For example:

• If the mall is popular with people a café or dessert shop might be a good idea

• If the mall is popular with families a snack or quick meal shop might be a good idea

2. The cost of renting a space

Although mall rents remain costly ,it should not incurr loss to your business

.3. The competition

To stand out in the competition you need to select an idea to reach to more customers . Because there are several comparable businesses in the mall.

4. The support of the franchisor

The franchisor should provide support like training, supply chain management and marketing. 

Conclusion

Acquisition of a food and beverage franchise in the mall is a lucrative opportunity. Be it a small kiosk or big restaurant , the malls always provide steady customer flow and high visibility

The key is to choose the concept match it with the malls audience and maintain consistent quality in food and service. With the approach a mall-based food franchise can become a scalable and successful business, in Indias growing retail landscape.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.