Written By: Resham Daswani

India's love for jewellery and gold doesn't come as a surprise.. The Indian jewellery market is expanding rapidly and is valued at over INR 8 trillion, owing to a cultural, religious, and economic preference for precious metals. Some of the factors driving entrepreneurs to look into jewellery franchise opportunities include growing disposable incomes, more urbanisation, the digital revolution, and a taste for branded jewellery.

Brand awareness, inventory assistance, and a tried-and-true business strategy are just a few of the benefits of franchising that make it an attractive, low-risk investment option. But which jewellery company would be ideal for an Indian franchise? Allow us to analyse it.

Factors Influencing the Demand for Jewellery Franchises in the Market

• The market for branded jewels is being propelled by urbanisation and aspirational buying, particularly in Tier-2 and Tier-3 cities.
• The rise of omnichannel presence is being propelled by digital transformation, which includes both online and offline shopping.
• Branded jewellery is the way to go since now more than ever before, reliability, authenticity, and uniformity are paramount.
• Positive Rules: Reforms to hallmarking policies and an easier way to do business.
• Annual revenue cycles are still dominated by demand during weddings and festive seasons.

Analysis of Jewellery Franchises with Regard to Brands

#1. Tanishq Franchise - A Tata Product

Some Highlights of the Franchise Model:

• Luxury shop space 1500–3000 square feet
• Investing approximately ₹1.25 to ₹2.5 crore
• There is a moderate to high return.
• Revenue sharing is the basis for royalties.

Advantages:

• Supported by the Tata Group
• Unrivalled integrity and worth of the brand
• Many products for all ages
• People care a lot about the calibre of the jewellery and awards.

Therefore, those investors who are looking for superior market returns over the long term are the best candidates.

#2. Kalyan Jewels Franchise

Brand Strength: Huge regional brand with aspirations to grow across India.  Some Highlights of the Franchise Model:

• Investing between ₹1.5 and ₹2.5 crore
• Emphasise retailers with large-format displays

Benefits include:

• Existence of a solid client base in South India
• Collections centred on wedding ideas

Moreover, businesses in southern and western India are trying to attract a lot more tourists.

#3. Malabar Gold & Diamonds Franchise

Strong Brand: Ranked among the world's five leading jewellers. Highlights of the Franchise Model:

• Investment range: 1.5 to 3 crore
• Specialising in bridal, diamond, and gold collections
• The allure of a global brand

Pluses:

• Extensive international presence
• Robust logistics and supply chain
• Engagement in corporate social responsibility (CSR) and ethicalsourcing

Therefore, entrepreneurs having aspirations of going global and access to big urban markets are the best fit.

#4. Joyallukas Franchise

Marketing Advantage: Global Reach with an Allure for the Extravagant. Key Points of the Franchise Model:

• Investment range: ₹2 to ₹5 crore
• Luxurious retail background necessary
• Real return on investment is influenced by city choice and foot traffic.

Positive aspects:

• International recognition of the brand
• Premium audience segmentation
• Remarkable bridal collections

Moreover, targetting high-end retail, this investment strategy is ideal for ultra-wealthy individuals.

#5. Senco Gold & Diamonds Franchise

The brand's strength is its strong presence in eastern India, which is currently expanding nationally.  Key Points of the Franchise Model:

• Up to 1.5 crore rupees (75 lakhs)
• Possibility of 600-1000 sq. ft. stores
• Product lines include "Everlite" and "D'Signia."

Attributes:

• Reducing the need for investment
• Contemporary and youth-oriented branding
• firmly supports retail establishments that have a more condensed layout

Moreover, it is ideal for: Tier-2 and Tier-3 city expansion, as well as first-time investors.

#6. PC Jewellers Franchise

Prominent in North India, this brand is also listed on the stock exchange.  Notable Features of the Franchise Model:

• Between one and two crore rupees
• Priority given to precious metals, platinum, and authentic diamonds
• Branding and store support offered

Highlights:

• Transparent business concept
• Strong options for exchanging items and getting your money back
• Give priority to verified jewellery.

Optimal for: Investors who are mid-level and concentrate on the northern region.

A Study of the Indian Jewellery Market in 2025

Any entrepreneur thinking about getting into the jewellery franchising industry would do well to familiarise themselves with the Indian market. We will categorise it into critical components that can assist you in making an informed decision by considering regional dynamics, consumer behaviour, trends, and investment outlook.

Assessment of Current and Future Market Size and Growth

• Estimated value for 2024-25: ₹8.5+ trillion (approximately $100 billion)
• Rate of Annual Growth (2024–2028): around 8.5%
• Organised Sector Penetration: 350–40% (increasing fast)

Moreover, Potential for Growth: The organized/branded category is seeing rapid expansion, creating a significant potential for franchisees who can jump on board early and profit from the departure of unorganised players.

Factors Contributing to the Increase in Demand for Jewellery Franchises

#1. Preference for Branded Jewellery

• Enhance faith in jewellery with official certification marks.
• In the case of weddings and other high-value purchases, consumers desire guarantee of quality.
• Brand loyalty is increasing among urban residents.

#2. The Middle Class's Growth and Tiers Two and Three

• These days, non-metropolitan cities are the ones that buy the most jewelery.
• Aspirational purchasing habits, rising discretionary spending.

#3. Increases in Women's Self-Purchase and Empowerment Over the Years

• More and more women are purchasing jewellery for personal use, particularly collections that are easy to wear every day and are lightweight.
• Certified diamonds and platinum are the jewellery of choice for working professionals nowadays.

#4. Embracing Digital Transformation and Omnichannel Retail

• Customers look at products online, but they still prefer to buy expensive things in physical stores.
• Increased foot traffic is a direct result of brands' virtual try-ons, catalogue browsing, and shop locators.

Therefore, before you choose a jewellery franchise for yourself in India, ask yourself the questions:

1. Targeting specific locations: Is the demand for jewellery increasing in your area, a Tier-2 or Tier-3 city? Maybe Senco and Kalyan would be perfect.
2. Funding and Investment: Do you have the means to invest over 2 crore rupees? Observe the Joy Allukas, Tanishq, or Malabar,. Reduced spending? Think about Senco.
3. Preferences of Customers: Is classic, high-end, or delicate jewellery more appealing to your demographic?
4. Support for Franchises Required: Brands like Malabar and Tanishq provide comprehensive inventory assistance, marketing, and training.
5. What is your objective to start a franchise?: How about a network of franchise locations around the country, or just one little boutique?

Therefore, Entrepreneurs looking to capitalise on growing demand, shifting consumer preferences, and established jewellery brands will find fertile ground in India's jewellery sector. You can join a conservative business with sophisticated tools and a reputable name by purchasing a jewellery franchise.

Suggested Reads:

1. Top jewellery franchise in India for 50 lakhs to 1 crore
2. Step by step guide for investing in a Kushal's jewellery in India
3. 10 -India’s top famous jewellery franchises 2025

Finally,

Potential abounds in India's jewellery franchise market. Thanks to evolving consumer preferences and robust brand ecosystems, franchising with the appropriate brand can provide significant expansion prospects.. Choose a brand that fits your goals after you've considered your budget, the demand in your area, and your comfort level with risk.

Do you require assistance in selecting the appropriate jewellery franchise for your city? Let's get down to business!

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.