Why EaseMyTrip is the Best Travel Franchise in 2025
Written By: Yukta Palekar
EaseMyTrip: Brief Details on Franchise Opportunity Appearance
- Reasonable Travel Agency: EaseMyTrip is one of the fastest self funded travel companies in India that is already listed in national stock exchange and Bombay stock exchange.
- Less investment: Franchise opportunity is given for a low cost investment of 7.5 Lakhs.
Growth & Reach
- Expansive Network: Across more than 61,000 travel agents and having an association with 400+ international cut domestic airlines.
- Online Presence: Has more than 11 million customers and has partnered with the number of hotel partners.
Benefits for Franchisees
- Largest Online Travel Platform: Franchisees are provided with one of the leading online travel tech platform in India.
- Marketing & Global Presence: Provides one of the best marketing platforms along with the presence of a company in various countries.
- In-Store Setup & Training: Store setup along with the training on the EaseMyTrip portal and dedicated tele-calling staff for customer queries.
The EaseMyTrip Advantage
- Trust & Reliability: The company has been identified as a reliable one in the category of offering travel solutions.
- Comprehensive Services: A single point that accepts all modes of payment to provide all travel solutions.
- Top-notch Support: The depository provides best customer support services with fastest settlement services.
- No Royalty Fees: The franchise saloon owners run without paying the franchise royalty fees.
Franchise Plan Details
- Metro & Non-Metro Plans: There are franchise plans for the metro cities well as plans for the peripheral cities.
- Brand Fee: Brand fee of ₹10 lakhs shared expenses with local support for brand marketing.
- Agreement Term: Length of time that the franchise contract will be available is three years.
The Pitti Brothers’ Business Ventures: EaseMyTrip
Family Business:
The Pitti brothers, Nishant, Prashant, and Rikant, evidently had the entrepreneurial spirit as they were selling CDs while still in school. They produced Bollywood movies for some time before concentrating on the traveling industry.
Founding and Growth:
It was in 2008 that Kneeta Patel and his partners established EaseMyTrip (EMT) with an investment of ₹ 15 lakh, initially operated as B2B to travel agents. There were setbacks when the company started, including the fraud in credit card booking that resulted in a loss of ₹26 lakh. Focus shifted to end-users in 2011 with the ‘no convenience fee’ approach.
Fastest Growing and Profitable Travel Company:
It is the second largest Indian online travel agency with a market capitalization of over Rs 7500 crores. Most of the company income, about 90 percent, is from the bookings done through airlines; Annual revenues stand at Rs150 crore with profits at Rs62 crore. Went public on 21st July 2021 on the NSE & BSE shares, thus becoming the first Indian OTA to go public. The company has 86 percent repeat transaction in the B2C channel.
Key Business Strategies:
Zero Convenience Fee: An important differentiator that enhances customer loyalty and goodwill. Lean Cost Model: Even during the tough times, remains profitable; emphasizes the savings in costs where they can afford to spend on technology and operational efficiencies. WhatsApp Integration: Adopted a WhatsApp driven customer care approach during the pandemic leading to cost savings and efficiency.
Expansion and Acquisitions:
Entered into the hotel booking business by acquiring Spree Hospitality and Traviate (B2B travel marketplace) and YoloBus into transportation bus and rail bookings to entrench into them the way they have done air travel. Geographical expansion goal was set towards UAE, Singapore, UK, Philippines, Thailand and USA.
Market Leadership and Growth Potential:
In Indian OTA industry, occupies largest agent network, holds second position in air ticket volume and third in gross booking revenue. In terms of air ticket bookings, registered highest growth among the Indian OTAs i.e. 47.7% CAGR FY18-20. Well positioned to take advantage of India’s travel market of INR 2.58 Lakh Crore, with 50% of the opportunity being air travel.
Inovative customer focus:
During the pandemic, chose to extend cash refunds rather than locate credit shells inside of accrued liabilities for purpose of enhancing goodwill and preserving a healthy balance sheet. Investment in technology continued, such that boosting the tech team and adopting machine learning for enabling automation.
Future Growth Plans:
Expected to hit revenue and profit CAGRs of 62% & 67% respectively during the FY22-24 period. Overall market share in domestic air travel segments is expected to grow further and expansions through acquisitions in non-air travel sectors would be explored.
Impact of the Pandemic:
Increased backend process abilities during the pandemic; utilized provisions to wrangle cutback from the airlines. Was positioned to take advantage of trends in travel after the lockdown was lifted and growth in international travel.
Vision for the Future:
Concentrated on growing the company’s business in order to become the leader in India’s OTA industry. Looking for further growth in the non-air travel segment via extension with strategic targets.
EaseMyTrip Franchise: Key Insights and Benefits
- Overview of EaseMyTrip: Established in 2008, EaseMyTrip has travel products and services such as flights, hotels, taxis, trains, cruises and vacations. It’s a wiser option than establishing a travel business as a person utilises the growth of the firm and its name.
- Benefits of EaseMyTrip Franchise Owners: Eased business risk and a smaller amount of finances are set aside for the initiation of business. Assistance in every step of setting up and marketing is provided by the EaseMyTrip team. The benefit of quantity since there is a reputable brand being used.
- Acquisition of the Franchise Requirements: Self-drive and determination to excel e.g. as associates or team players. Adequate funds to put up and run the franchise. Owned retail space is necessary for execution. An efficient way of working where the goal is to achieve customer satisfaction.
- Franchise Application Process: The first step in the process is to contact the EaseMyTrip Company to seek a franchise. Choose and endorse a franchised business who may offers a franchise. The next step is to execute the franchise document. Training is in many forms and covers many areas of the business.
- Investment Packages for EaseMyTrip Franchise: Package 1: Rs. 7.5 lakhs – EaseMyTrip shares marketing expenditure during the first six months. Package 2: Rs. 10 lakhs – EaseMyTrip pays the transaction costs within six months. Investment includes franchise fees, initial marketing, store establishment, inventory (if any), and management expenses.
Success Strategies for Franchise Owners:
Do community attachment and market research. Do marketing and the right service to the client. Employ the services of a professional trainer. Make use of Information Technology and do business enhancement. Provide reasonable rates and tailor made travel arrangements. Use business intelligence.
Long-Term Franchise Partnership:
Keep in touch with the EaseMyTrip franchise support team at any given time. Train and adhere to the requirements of the training. Build up long-term business relationships with the parent organization.
Growth Potential in India's Travel Industry:
The travel and tourism industry in India is witnessing significant growth on account of increasing income and rise in middle-class population. The market is expected to expand at a CAGR of 8.4% between 2022 and 2026 therefore it is the best time to buy the EaseMyTrip franchise.
Venture’s Success Rates and Franchise Outlets in India as Per EaseMyTrip Units
EaseMyTrip Franchise Profitability:
- Profitability is location, customer breadth and operating cost sensitive.
- Barring a few operational, Marketing Aspects, most franchisees make a healthy profit margin emanating from the already existing travel brand reputation and wide array of travel services.
- The growth of the online travel market in Indian ways of also makes sure that their franchise owners are quite profitable.
Contributing Factors What Makes a Franchise a Success:
- Marketing strategies. Adequate promotion on the marketing goes a long way in bringing in more clients thereby generating more revenues.
- Technology. New advances in technology can also reduce time and expenses while also improving the level of satisfaction among clients.
- Emerging market trends. Other emerging trends such as ‘green’ and adventure tourism present new ways of income generation.
- Training and marketing support provided by EaseMyTrip in this regard is very beneficial. This is in minimizing the time taken by the franchise owners in acquiring the necessary skills.
- Economic Environment: There is an impact of the macroeconomic environment on the travelling habits and the traveling expenditure pattern. Therefore, this in turn influences the earnings on any franchise.
Future of the Travel Business in India:
An increase in disposable income, a growing number of people belonging to the middle class and enhanced urbanization trends are all expected to boost the travel market in India. Development of technology and utilizing technological advancement in travel services will impact how the potential of the industry will look like.
EaseMyTrip’s Market Position:
In a fiercely competitive market, EaseMyTrip managed to gain customer’s trust. This is by providing safe and easy to use sites and by beginning with the B2B2C distribution strategy. The company allowed the brand to be valuable to many consumers with different needs in terms of traveling because of its ability to adjust and innovate.
Advantages of Operating an Online Franchise :
Streamlined Service Delivery: Who operates purely online has no need for the expensive maintenance of physical outlets, therefore minimising overhead costs. Consumer Preference: The availability of EaseMyTrip ‘website’ is favourable for modern consumers who more often than not prefer making their travel arrangements using online methods.
Investment Opportunities with EaseMyTrip:
Given the online nature of the business, investors in India through EaseMyTrip must invest retaining the rapid expansion, retention of large clientele and due avail of wide range of products offered.
Benefits and Future of the Travel Franchise Industry in India
Key Benefits of Travel Franchises:
- Lower Investment and Lower Risk Exposure: The use of a tested approach means reduced financial risks for the franchisees.
- Better-Level of Training and Support: The franchisors will not skimp on providing training on how to use booking platforms, travel products, customer service, and marketing.
- Economies of Scale: Franchisees benefit from the inbuilt purchasing power and efficiencies of existing franchise systems.
- Contribution Towards Marketing and Brand: The franchisees do not bother with advertising due to the presence of established brand names and marketing skills.
- Successful Business Model: As franchisees, there will however be use the professional, operational and strategic model of the franchisors in order to minimize business risk.
Promising Future of the Travel Franchise Business:
- Rising Disposable Income: With the rise in the total disposable incomes of the people, the outgoing travel of the people will continue multiplying.
- Frequent and Shorter Trips by Millennials & Gen Z: These generations have gone for short, regular, and more adventurous trips than their predecessors, creating a thirst for more radical modes of travel.
- Digital Transformation: The rise in online and mobile technology is changing the dynamics of the travel industry. Moreover, this is where franchise organizations can widen their network and provide an easier and faster means of booking for the clients.
Conclusion:
The travel franchise business in the Indian context therefore holds great potential for housewives and other entrepreneurs willing to venture into this growing travel market. It is easy to access the tested model of business, training and support as well as the market ready product of a reputable franchisee like EaseMyTrip. People with entrepreneurial zeal may approach FranchiseBazar and know more about franchise options in the growing travel industry.
Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.
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