Why The Belgian Waffle Is The Best Waffle Franchise In India 2024?

on Dec 22, 2023 | 15485 views

Written By: Nitika Jindal

Are you trying to find a Waffle QSR franchise? The best course of action would be to launch a Belgian franchise, which would put an end to your investigation into waffle franchises.

This guide will go into great detail about the growth prospects for the waffle industry as well as the Belgian Waffle franchise and its unique model, which includes capital requirements, fees, profit margins, and detailed instructions on how to open a franchise location. It will also address some frequently asked questions regarding the franchise.

About The Belgian Waffle Franchise In India 2024

If we were to go back in time to the exact moment that The Belgian Waffle Co. came to be, it was when Shrey discovered this delicious, symmetrically patterned, and distinctive dessert cuisine while travelling abroad and going on a food odyssey.

He was so excited to bring it back to his home country. He carried this concept, carefully wrapped, all the way back to India, where it finally came to life and became the well-known restaurant chain, The Belgian Waffle Co.

Established in 2015, The Belgian Waffle Co. is a company owned and run by Bloombay Enterprises Pvt. Ltd. Its core principles are quality, affordability, and simplicity

Number Of The Belgian Waffle Outlet Within The Country In India 2024

Currently, The Belgian Waffle Co. franchise boasts more than the 400 locations in more than 160 Indian cities.

Why Choose The Belgian Waffle?

For a number of reasons, especially considering the market and industry growth, owning the Belgian waffle chain in your area might be beneficial. You can definitely collaborate with them on your path to success because they are a well-established, reputable company with high-quality products to offer.

  • International Appeal: Global products, superior taste, and premium ingredients are what the franchise offers its customers, giving them the ability to develop a devoted following and, in the end, earn a substantial profit margin. This is why it has an international appeal.
  • Cheap Investment and Greater Profit Margin: Belgian Waffle Chain is a franchisee-friendly company that demands a minimal initial investment and provides a higher profit margin on all of its products in exchange.
  • Leader in the Waffle QSR segment: As was previously mentioned, while there are other brands that sell waffles, this franchise is the only one close to the market, making it a leader in this area and giving restaurant owners an advantage over their rivals.
  • More shelf life: The bulk of its product line has a longer shelf life, making it easier for franchisee owners to stock and market their goods.
  • Constant Expansion: Through long-term franchising, the Belgian waffle chain has expanded into a significant market.

Start The Belgian Waffle Franchise Right Away - A Complete Guide

A step-by-step guide to starting The Belgian Waffle franchise in India 2024. Depending on their financial situation, a person can choose between the two different franchising models that the chain offers. However, if one wants to take on the thrilling journey with Belgian Waffle, they might need to invest ₹10 lakhs to ₹20 lakhs for a floor area of between 80 and 300 square feet as an initial investment.

Let us analyze each one separately.

The Belgian Waffle Franchise - Cafe Model

  • Space required / floor area: 200-300 square feet ( preferably at busy streets and high customer footfall areas ).
  • Franchise fee: Rs 3.5 lakh plus GST.
  • Royalty fee: 8.5 per cent of net sales ( excluding taxes ).
  • Payback period: 13-15 months of operation.
  • Refundable security deposit: Rs 1.5 lakh.
  • Total initial investment: Rs 17-20 lakh.

The Belgian Waffle Franchise - Kiosk Model

  • Space required / floor area: 80-100 square feet ( preferably in malls or food courts ).
  • Franchise fee: Rs 2 lakh plus GST.
  • Royalty fee: 8.5 per cent of net sales ( excluding taxes ).
  • Payback period: 10-12 months of operation.
  • Refundable security deposit: Rs 1.5 lakh.
  • Total initial investment: Rs 10-12 lakh.

Rough estimates of Belgian waffle franchise costs can be obtained from the data mentioned above. On the other hand, opening a Belgian waffle shop comes with a number of other expenses.

Steps To Start The Belgian Waffle In India 2024

How to get the Belgian Waffle franchise in India 2024 and become the Belgian Waffle in India 2024 partner involves the following steps.

  1. You must go to the official website to fill out the franchise form as soon as you are prepared to accept the financial and site requirements of The Belgian Waffle franchise. You can access The Belgian Waffle franchise page by visiting the official website.
  2. Following form submission, you will receive a call or email from a member of the Belgian waffle sales team to discuss the next steps in the processing.

Benefits Of Starting The Belgian Waffle Franchise In India 2024

Assistance is provided by The Belgian Waffle franchise. The main assistance that this chain provides is listed below.

  • Approvals and permits.
  • Selection and evaluation of the site.
  • Configuration and design of the store layout.
  • Purchase of apparatus.
  • Employee training (at the location of the franchise partner).
  • Operational assistance in locating other supplies and raw materials.
  • Promotions and marketing through offline and online platforms.
  • A thorough operating manual to help manage store operations effectively.
  • The franchise was opened and run with the assistance of knowledgeable management.
  • The current IT systems that are included in all franchise models include CCTV monitoring, inventory management modules, point-of-sale systems, and more.
  • End-to-end assistance with management.

In India 2024, how does The Belgian Waffle franchise adjust to the local palate?

By providing a variety of distinctive and varied menu items that feature traditional Indian flavors and ingredients, Belgian Waffle in India caters to local taste preferences. Waffles with mango or cardamom toppings, for instance, might be available at some places.

Market Trend Of The Waffle Franchise Business Industry Opportunity In India 2024

Recognizing the potential for growth in the waffle industry.

The Indian economy is expanding at one of the fastest rates in the world. The Indian economy is growing steadily and robustly, in contrast to other developed nations such as the US, the UK, and many more that are going through periods of slow economic growth.

Every franchise, including QSR chains and fast-food restaurants, is currently concentrating on growing in India. This is true for brands in all industries. The Baskin Robbins franchise is one instance of this. However, we will go into greater detail about the waffle industry in this blog.

The waffle industry in India is predicted by Persistence Market Research to grow at a remarkable compound annual growth rate (CAGR) of 11% during the next ten years, making it a very profitable market for investors.

Market Driver include:

  • Economic liberalization,
  • exposure to Western culture, and
  • frequent eating out

How Profitable Is The Belgian Waffle Franchise?

As was previously mentioned, the Belgian waffle is a very profitable and feasible business because it offers a high-profit margin on its whole product line. It can typically be run with a minimum of 4 employees and 200–300 square feet of space (low rent expenses are required).

Return on Investment for Belgian Waffle Franchises.

For its whole product line, the Belgian waffle chain in India provides excellent return on investment. Based on estimates, the franchise provides a return on investment (ROI) of over 91% and 79% for high and low visibility areas, respectively, with an average payback period ranging from 13 to 15 months, depending on the location, city, and market conditions.

What Are The Other Similar Franchise Options Available?

If you cannot afford The Belgian Waffle outlet and perhaps you do not like the profit margin for The Belgian Waffle, then you can check out our complete food franchise opportunity list and make the decision. Moreover, here are our profitable picks for the waffle franchise opportunity in India 2024.

  1. The Waffle Co.
  2. Belgian Waffle Love.
  3. Waffle Hut.
  4. Waffle World.


Q.1. What is the initial investment required to launch a Belgian waffle joint?

A minimum of Rs. 10-15 lakh for kiosks and Rs. 17–20 lakh for outlets would need to be invested in order to own a Belgian Waffle restaurant.

Q.2. Can make money with a Belgian waffle franchise?

Of course, yes! Given its popularity, low startup costs, and tested business plan for increasing profit margins, the Belgian waffle chain would surely be profitable for its investors.

Q.3. What is the duration required to finish the application process for a Belgian Waffle franchise?

Filling out forms, inspecting the site, paying the form fee, building the interior, getting the license, and opening are all part of the franchise process.


By visiting the franchisebazar which is India’s largest market for franchises, you can open your own The Belgian Waffle franchise in India 2024. You can set the investment range and select your location, and compare the options that is offered on the website for the franchise.

Thank you for joining us on this journey. We want to wish you the best of luck as you embark your own The Belgian Waffle franchise in India 2024

So, what are you waiting for? Go and grab the opportunity and start your entrepreneurial journey with The Belgian Waffle.

Happy franchising to all the enthusiast entrepreneurs.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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